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Who said consumer-generated media was dead? Not this holiday season. Esparza Adverting partnered with Clear Channel Outdoor to create DeckTheBillboard.com. DeckThe Billboard.com allows users to create their own personal holiday message that will be posted on 21 billboards all over the city of Albuquerque on December 25th.
Live in Albuquerque? Feeling creative? Head over to Deck the Billboard and whip up a piece of creativity.
A billboard in the South Island city of Nelson for Air New Zealand's grabaseat with the headline, "Fares lower than your grandma's boobs" has raised the ire of a few and has been accused of being ageist, sexist and disrespectful to women.
Family First and Stop Demand Foundation both condemned the billboard and have asked that the billboard be taken down. In an email to Air New Zealand, Stop Demand Foundation Founder Denise Ritchie wrote, "Yes, most of us like 'edgy and provocative'. Most of us don't like, or accept, 'sexist and ageist'. Most of us know the difference. Apparently you do not,"
The billboard was created as part of a contest. Grabaseat Manager Duane Perrot said of the campaign, "What this person [the ad's creator] thought was funny, as did many others, clearly didn't resonate with some individuals today and Grabaseat will be removing the billboard shortly. We apologize if any offense was caused."
- According to a study in Britain, revealing too much cleavage might cost a woman a raise. This can't be true in advertising!
- Pizza Hut has plans to make their first appearance in a Super Bowl with a commercial sated to air during the first half of the game reports Advertising Age. But didn't they do a spot with Jessica Simpson during the game in 2007?
- Tajazzle. It puts some bling in your fling. Seriously.
- A new study from the Parents Television Council caims TV "Objectifies and Fetishizes underage girls.
- Colle + McVoy has done a nice revamp of the land O' Lakes website.
- Support breast cancer awareness by Bowling for Boobs.
Oxfam America is out with a new campaign that pokes fun at high fashion advertising by substituting models with livestock including alpacas, goats and chickens. Real fashion photographer Pier Nicola D'Amico shot the campaign and Mini Driver along with Scarlett Johannson lend some dry wit.
The campaign is headed by "The Hidalgo," a crazed fashion freak played by comedian Chris Wylde. New videos highlighting the silliness are being released several times a week until the end of December.
Follow the series on YouTube as it unfolds.
The Tracy Awards, honoring the worst this business has to offer, is out with its winners for 2010. Included on this year's list is work for Oreo, Doubletree, Heineken, State Farm, Couvoisier and much more. Here's the full list of winners:
- Best simultaneous destruction of the last shreds of dignity Shaq, Apollo Ohno, Serena Williams, and Eli Manning had left: Oreo - "Heads or Tails."
- Best use of Photoshop to sledge hammer home an already belabored point: Doubletree - "Double Tree Family."
- Best use of sentimentality to insult the collective intelligence of humanity: Foundation for a Better Life - "Sportsmanship."
- Best use of copywriting in a ... billboard!: Sizzler - "How do you Sizzler?"
- Best casual sexism since 1963: Summer's Eve - "How to ask for a raise."
- Best sad attempt to out-Bud Light Bud Light: Heineken - "The Tube."
- Best use of heavy-handed hyperbole to erase all semblance of credibility: PCRM - "Consequences."
- Best use of forced diversity since every college ad ever: State Farm - "Dap."
- Best use of arrogance to remind us that cognac isn't just for rich people and douche bags, but also for rich douche bags: Courvoisier - "You wish."
- Best use of a logo to make it look like your brand was invented in an airport bathroom: Gravity Defying Shoes - "Sperm Logo."
- Best use of child labor to write copy: Cold-EEZE - "Facebook Packaging Tie-in."
A new seven-spot campaign created by RP& (yea, that's the name of the agency) and Chelsea Pictures highlights the lengths people will go to achieve certain necessary goals in their life. They it trashes that lofty excess and urges people to over save instead of overspend. It's really as simple as that. And an interesting approach to take since we all know a few kooks out there who ocer-obess about the most idiotic things.
It's sort of like one of those drunken videos shot at a party where everyone mugs into the camera trying to look as sexy as they can. Except in this Mr. Youth video, no one's drunk, everyone has all their clothes on and intelligence wins out over insipid idiocy. But everyone is still really sexy.
This video calls attention to a fund raising effort that will result in Mr. Youth building a school in Laos this Fall. Thankful for the fact everyone at Mr. Youth has benefited from a privileged life of education and mentorship, the employees want this school to be a means for others around the world to benefit as well.
We saw this video months ago, could have sworn we wrote about it but can't find evidence of it anywhere. So...we'll write about it now. Because that's what we do. The video is for Forrester & Bob Underwear and, yes, like all lingerie commercials, it's salacious, sexy and filled with hotness. And a tiny bit of nudity too so beware if you or your boss are afraid of such things.
People love to save stuff for later. For when they have a free moment to get to it. It's why Evernote is so popular. It's why we have Read It Later. Photocopiers. Folders. Clipping services. Basements. Garages. Atticks. You name it, everyone has a place where they keep stuff they think they will need later on.
But advertising? Would anyone ever bother to save an ad to refer to later? Scott Kurnit thinks so and he's launched an entire business around the assumption that if, given a mechanism, many people would love to save ads and refer to them later. Kurnit, founder of About.com, is CEO of AdKeeper, a service that allows advertisers to place a button in online advertising which, when clicked, will place the ad in a person's "Keeper" to be referred to at a later date.
Microsoft has hooked up with Diddy for an IZEA promotion called 12 Days of Tag that will donate $50,000 to charity over the course of 12 days. Each day, Diddy will tweet links to Microsoft Tags that relate to a charity. The charity with the most scans at the end of the day will receive the donation. Charities currently vying for a $10,000 donation include Doctors Without Borders, United Way and Greenpeace.
Check out Diddy's explanation of the campaign and download the tag smartphone app here to participate.
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