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Whacky Lottery Promotion Benefits Comic Relief

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London-based creative agency (Beta) - yes, the parentheses are part of their name - is set to launch a series of TV ads for online bingo site Jackpotjoy.com, in support of Comic Relief's Red Nose Day.

English actress Barbara Windsor appears as the 'Queen of Bingo' to encourage people to play specially created Red Nose Day games. This is the first year Jackpotjoy.com is an official supporting partner of Comic Relief, with all profits raised donated to Comic Relief.

Breaking March on ITV, a series of commercials will feature Windsor at home surprising a host of celebrity callers including her Carry On co-star Leslie Phillips and old Eastenders enemy Larry Lamb. New celebrities will be revealed in different ads leading up to Red Nose Day on March 18.

All we can say is that this is some very weird and wacky work.

more »

by Steve Hall    Mar- 9-11    
Topic: Campaigns, Celebrity, Commercials, Strange



Seemingly Bored Creative Creates Seemingly Useless App

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So what does a creative do in his spare time? No, not play Foosball. That's old school. He creates and iPhone app, of course. And that's just what RKCR/Y&R's Dan Hubert did recently when he unleashed iLazer, an app that allows you to add laser beams to pictures you have on your device or from Facebook. Images can then be shared to Twitter and Facebook.

Why anyone would actually wants to waste there time doing this is...oh wait...we waste countless hours screwing around with images here so we'll probably love this app.

The app is tied to a website that showcases the best and most inventive zapped snaps. There's also a section called CELEBRITiLazer where snaps of the rich and famous are zapped revealing their roving eyes.

by Steve Hall    Mar- 9-11    
Topic: Mobile/Wireless



Kim Kardashian's Stand Out Parts Help Midori Stand Out

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Good God! Between her bulging boobs and her sing-song, come-hither voice, who would ever realize Kim Kardashian was actually trying to sell us something? We can't get past the imagery of her sitting right on...uh...in front of us just talking. About anything. Anything at all.

OK. Back to business. Yes, in this particular case, Kim Kardashina is, indeed, selling us something. She's selling us that strange looking and sicky-sweet tasting liquor called Midori. Hate the stuff. But if Kim's selling, we're...wait...what were we talking about? Oh right. Kim Kardashian's boobs.

No wait. Sorry. We got confused there for a minute. Kim Kardashian wants us to drink Midori. She thinks it's a fashion accessory. And it tastes good. And it's not too strong. And now that she's 30, she's decided to drink. And, for Midori, that's a very good thing.

Random trivia: Kim thinks her best physical feature is her eyes. And she can't even say that without laughing.

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by Steve Hall    Mar- 8-11    
Topic: Celebrity



Jennifer Aniston Tells Us How to 'Go Viral'

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Hahahaha! Dirty Dancing Babies! Classic. Yea, that and a kick to the nuts, a rainbow, lip syncing, puppies and, yes...a sex tape!

Yes. The viral video has come full circle and gone mainstream. In a new video from SmartWater, Jennifer Aniston tells us all about SmartWater...and how to make a viral because, well that's how we have to sell things these days. We can't just do the obvious thing like, oh, just tell people about the product and why it might be good for them.

Nope. We need entertainment. babies. Stupid pet tricks. Ans sex tapes!

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by Steve Hall    Mar- 8-11    
Topic: Celebrity, Video, Viral



Lively Chanels, Arnold Comforts, Sheen Battles Kutcher

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- Gossip Girl's (and more recently and more worthy, The Town's) Blake Lively is fronting a new Chanel campaign.

- Agency Art Director Lance Vining, along with some friends, has launched First-Stop.org, a site that will feature the work of illustrators, painters and photographers as well as urge the same group to send fewer paper-based promotional mailers to agencies. Ha! Nothing like saying we love you and we hate you at the same time.

- Arnold is marrying traditional outdoor and Foursquare with a promotion that offers a chance to win a trip to next year's Mardis Gras for checking in during this year's Mardis Gras.

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by Steve Hall    Mar- 8-11    
Topic: Celebrity



Chicken of the Sea Mermaid Given Life Through Animation

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With a series on online videos and radio commercials, Chicken of the Sea is giving life to its iconic mermaid. In the videos, we see the mermaid sitting on a rock conversing with different characters and sharing the reasons why Chicken of the Sea is so great.

One video features a boy who, as children often do, continuously asks "whay" after every answer the mermaid gives until she distracts him with, well, yet another entity that isn't as real as some would have us believe.

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by Steve Hall    Mar- 7-11    
Topic: Brands, Social, Video



Wrangler Gets Weird (Again) With New Interactive Work

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Stink Digital is out with new work from Wrangler and the brand's Bluebell and Wrangler spring/summer 2011 collections. The company created two "interactive experiences."

The first is a puzzle which features film moving both forwards and backwards, separated by a user controlled splitscreen. Shot in Palm Springs' Ace Hotel, it features model Tony Ward in the role of a man haunted by visions of his own ghost as he moves through the hotel. The effect is bolstered by a non-linear soundtrack which develops as the journey progresses, and a hazy ghosting effect, done interactively, which appears whenever the user opens up the split screen.

The second effort, for Wrangler's "Worn Across America", is more straightforward with a collection of film set pieces the user can 'scrub' back and forth to distress the appearance of the films themselves....just like Wrangler jeans are distressed. The work is accompanied by a southern rock soundtrack from Hear No Evil.

by Steve Hall    Mar- 7-11    
Topic: Online



Ogilvy to Visually Report Happenings at SXSW

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Ogilvy has hired a team of artists to take visual notes during SXSW in Austin which begins this Friday. The team, Heather Willems and Nora Herting of ImageThink along with Ryan Robinson, Sunni Brown, Liisa Sorsa and Stephanie von Dressler of Ogilvy's Red Works, will produce visual updates of panels during SXSW Interactive.

The work will be housed on Ogilvy Notes and designed to, as Ogilvy's Jordan Berkowitz says, "benefit for those attending SXSW and those who are unable to be there." Of Ogilvy Notes, Berkowitz said, "Ogilvy Notes is designed to foster community, provide enduring value, and extend the conversations at SXSW beyond the stage."

Ogilvy is also accepting visual notes from conference attendees at wOgilvy Notes or by tagging them #ogilvynotes on Twitter In addition, SXSW attendees can also wake up to daily print editions of Ogilvy Notes. On Sunday, Monday, and Tuesday limited edition prints will be made available at the Day Stage.

by Steve Hall    Mar- 7-11    




Old Spice Guy Travels to Fiji

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As is true with movies, art and any other form of creativity, a classic can never really be re-invented. Oh it's not that they aren't continuously re-invented . It's just that when they are, the results is usually much less than stellar and a sad knock off of the original.

We wouldn't entirely say Wieden + Kennedy's continued work for Old Spice was heading down that path but, really, has any of the agency's work for the brand been as inventive and as inspiring as the original? We think not. But we aren't necessarily complaining either. Why?

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by Steve Hall    Mar- 7-11    
Topic: Brands, Campaigns, Opinion



Denny's Gets Comedic With Celebrity-Fueled Video Series

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New work from Gotham, Jason Bateman's production studio DumbDumb and Ben Silverman's studio Electus for Denny's brings us Always Open, an online celebrity talk show of sorts. Hosted by comedy actor David Koechner, the series debuted today and has Bateman and Koechner exchanging some witty banter at a local Denny's.

Future episodes will feature Will Arnett, Sarah Silverman, Amy Poehler, Will Forte and - oh yes - Kristen Bell. The content of each three minute video will center around questions asked by Koechner of the various celebrities with the resulting videos distributed on College Humor, Denny's website, Bateman's DumbDumb, YouTube, Facebook and other platforms.

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by Steve Hall    Mar- 7-11    
Topic: Brands, Celebrity, Online, Video



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