In perhaps one of the most moving scenes of AMC's Mad Men, Don Draper pitches an ad campaign to Kodak for its slide projector Carousel. It's epically awesome the way he uses the emotion of life events to perfectly position the projector for Kodak. Damn. If only Kodak had Don Draper now of when they really needed him; a few years ago when they foolishly brushed off the digital photography revolution as a fad.
Anyway, Don Draper has traveled ahead a few years and is, once again, working his magic, this time for Facebook which just introduced its Timeline feature. We have to say, the pitch worked for Facebook's product just as well as it did for Kodak's
This is too funny. And we saw it coming the day the campaign was launched. Remember the Reebok Retone campaign that informed people their butts would be whipped into shape if only they bought Reebok Reetone shoes? Well, that claim has caught up with Reebok and bit the company in the ass.
This morning the Federal Trade Commission announced it has reached a $25 million settlement with Reebok over claims the company made in the campaign. The $35 million will be placed in a fund to reimburse people who bought the shoes thinking (idiotically, we might add) they would miraculously made their ass look perfect.
It's all very simple. Don't make claims you can't support. Barring that, don't expect idiotic consumers to have any level of intelligence either. Any moron would know it's not the shoes that firm up your ass. It's the amount of proper exercise your flabby ass undergoes that makes it firm regardless of what kind of shoes you wear.
- Working in advertising really is the easiest way to make money. That is if you're Chris Evans and you're on a photo shoot kissing Evan Rachel Wood.
- JD Sports is seeking a 16 people to be The Face of JD in the brand's upcoming Fall advertising campaign.
- This got lost in the shuffle. Be sure to check out this biker/movie theater stunt created by Duval Guillaume for Carlsberg.
- Check out Famocracy, an effort by two Wharton School students who think the American Dream is still alive and well.
- Blockbuster goes Netflix: separates video rental business from popcorn sales.
- Dachis Group has unveiled Social Business Index, an index of real-time ranking, analysis and benchmarking of social media adoption within business.
When Beyonce launched her fragrance, Heat, we had this to say, "Another celebrity. Another celebrity fondling their own hotness. Another celebrity fondling their own hotness and crooning for a brand. Another celebrity fondling their own hotness and crooning for a brand which thinks people actually believe people are gullible enough to think using such a product will make them as hot as said celebrity."
Well, she's at it again, this time for Pulse, yet another fragrance that's supposed to turn every woman into a busty, bootylicious babe so hot that in her presence the entire city of New York would explode in spontaneous, mutual orgasm.
Barbarian Group is out with Starter Upper, a project for Aquent Vitamin T that helps startups, well, start up. On the site, entrepreneurs can easily craft a catchy name, a logo and a brand statement so they'll be ready to knock on venture capitalists' doors in hopes of scoring a bucket load of cash.
Of course, the whole thing is a joke but a witty promotion for Aquent Vitamin T which has on hand hundreds of people - with actual experience - who are eager to jump in and help a company create their brand the right way.
There's many ways to score a job in advertising. And there's many ways to save a friendship. Take both of those notions and you've got the story of Charli Hoffmann and Alex Otis, two straight girls and students from the Miami Ad School in Brooklyn who are planning a little stunt to insure they get work and get to stay together. Charli is German and on October 9th her visa will expire unless she gets hired or married. Alex is and American and doesn't want her partner to leave.
So to achieve gainful employment and keep Charli in America, the pair have launched Save the Dates, a Facebook effort to get themselves hired by October 7 so they don't have to get married to each other so they can stay together.
Aw, how nice. Come one everyone. Help a couple of lovebirds...uh...friends stay together.
To promote the release of the Blu-ray DVD boxed set of Star Wars: The Complete Saga, 20th Century FOX Japan converted the handrails of several Tokyo-based subways into lightsabers marking the first time handrails have ever been used as an advertising medium in Japan. The geeks are going to love this one.
If you never had a good reason to clean your belly button every once in a while, now, thanks to Science World, you do: it could catch on fire if you let it get too dirty down in there. Just ask this guy sitting on the beach. This brilliance comes to us courtesy of Rethink Vancouver.
Leave it to Lynx (Axe) to make even the description of rugby super sexy. In a two minute video filled with the slow motion gyrations of lithe, young women dressed in rugby wear that's far from regulation, we learn all about the scrum, the tackle, the lineout, the ruck and the maul.
And that's it. Hot women. Slow motion photography. And you have a branded video that's reached almost one million views within a week.
For additional mundane-made-sexy video, see Heimlich Maneuver Like You've Never Seen it Before and CPR Like You've Never Seen in Before.
Who knew political campaigns would ever escalate to the epicness of most movie trailers? And like most movie trailers, these new ad make you want to immediately rush out and vote for whomever is behind the ad whether or not you even know the candidate... or have read the reviews.
The latest entrant into the Epic Presidential Commercial category is Rick Perry, who like Tim Pawlenty, has gone epic with his new television commercial. The first half trashes Obama. The second half pumps up Perry as the savior of "the last great hope for mankind."
For pure epicness, we prefer the Pawlenty spot. But Perry's is more grounded.