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Arby's Campaign Goes Political

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Toronto-based Blammo created two political style ad campaigns for Arby's entitled Curly Coalition of Canada and Homestyle Alliance of Canada. Each campaign takes the tone of political cause group advertising. Each campaign plays out on social media as well including Twitter account for the Curly Coalition and Homestyle Alliance as well as Facebook pages for each (Curly, Homestyle)

See all the ads below.

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by Steve Hall    Sep-12-11    
Topic: Campaigns



Toyota Leverages Unboxing Fetish For Yaris

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We never saw the draw of unboxing videos in which people meticulously and obsessively unbox the latest new gadget step by step. But, it's definitely a thing and a lot of people are into it which is why we guess this unboxing video for the Toyota Yaris will be somewhat of a success. We will say we love the giant "user's manual" and the multiple highlighting of the obvious so often seen in this sort of video.

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by Steve Hall    Sep-12-11    
Topic: Video



Voting Opens For Advertising Week Walk of Fame Inductees

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Beginning today, advertising icons and slogans will battle it out for inclusion on this year's list of inductees to the Madison Avenue Advertising Walk of Fame during Advertising Week October 3-7.

People are encouraged to vote for their favorite icon and slogan on BuzzFeed at . Voting begins today and closes Friday, September 30th at midnight ET.

Of the Walk of Fame, Advertising Week Executive Director Matt Scheckner said, "The 2011 campaign promises to be hotly contested as nominees canvas the country looking for votes. We are looking forward to a good clean campaign and to welcoming new inductees into the Walk of Fame."

Who will you vote for?

by Steve Hall    Sep-12-11    
Topic: Industry Events



Marty McFly Shoe Finally Makes Debut

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For years, people across the internet have been begging Nike to make the pair of shoes Marty McFly wore in Back to the Future. On September 8 the shoes made their debut on eBay. The auction of 1,500 pairs will benefit the Michael J. Fox Foundation for Parkinson's Research. 150 shoes will be auctioned off each day until September 18.

In one promotional video, Saturday Night Live's Bill Hader acts as shoe salesman to Oklahoma City Thunder's Kevin Durant. Christopher Lloyd makes a surprise appearance in full Doc Brown character.

In another video, Fox urges fans to take part in the promotion both to grab themselves a pair of the kicks as well as to donate to his foundation.

Will you buy a pair? They'll set you back approximately $2,500 at current bid levels.

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by Steve Hall    Sep-12-11    
Topic: Cause, Celebrity, Promotions, Video



Play Musical Brandy Glasses on YouTube

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Enjoy playing the piano but you are too much of a geek to step away from your computer long enough to play? Grey G2 in the Ukraine has created something especially for you; the Glass Piano. For client Koktebel Brandy, the agency created an interactive video with brandy-filled glasses you can "play" using your keyboard. Not bad.

Check it out below and an explanatory video here.

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by Steve Hall    Sep-12-11    
Topic: Video



Fat-Laden Breakfast Sandwich Miraculously Makes Cloud Stay Aloft

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Why anyone would think a 430 calorie, 29 grams of fat, 740 milligrams of sodium-laden breakfast sandwich would help a low lying cloud to float upward is a mystery. But Jimmy Dean does and that's the scenario offered in this new TBWA\Chiat\Day\LA-created commercial for the the Jimmy Dean Sausage, Egg & Cheese Croissant which breaks today.

The spot marks the first time the Jimmy Dean Sun character has ventured beyoind the confines of his home and office. Now traveling in a Jimmy Dean branded food truck, Sun will now deliver happiness to anyone who's feeling a bit down.

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by Steve Hall    Sep-12-11    
Topic: Commercials



Old Spice Offers Something to Help us Forget Fabio

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Gone are the days of advertising when the same character played spokesperson for years at a time, sometimes decades. Recall the Maytag man, the Dunkin' Donuts guy or Mr. Whipple. So it shouldn't be surprising that Old Spice is dabbling with other characters for its ad campaign. No, Isiah Mustafah isn't gone for good but other characters will be brought into the mix.

A new commercial features a man who looks like a "well decorated sea captain who battles monsters on a large nautical vessel." But, thanks to Old Spice, he smells like one. Not exactly sure that a good thing but the commercial does carry the same wacky tone of the original Isiah Mustafah spot.

Other ads will feature a billionaire jet pilot and a rock star.

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by Steve Hall    Sep- 8-11    
Topic: Brands, Campaigns, Commercials



Capital One Pits College Mascots Against One Another

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Now Corporation, working with VMG Creative has released a series of short films for Capital One promoting the brand's Mascot Challenge which urges people to vote for their favorite mascot. In the videos, we see the Iowa State's Cy, TCU's Superfrog, LSU's tiger and Oregon State's Beaver.

The videos direct people to a Capital One site on which they can view more videos and vote for their favorite mascot. Each week there will be a challenge culminating in a winner be chosen in sixteen weeks.

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by Steve Hall    Sep- 8-11    
Topic: Promotions, Sponsorship, Video



Billboard Made of Bacteria Promotes Movie "Contagion'

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To pimp what certainly appears destined to be a blockbuster movie, Warner Brothers Canada turned to Lowe Roche to create two billboards that functioned as giant petri dishes which were then injected with bacteria. Over the course of a week, the bacteria grew to form the name of the movie being promoted, the Steven Soderberdh film Contagian.

Pretty ingenious promotional idea if you ask us. The billboards were small but they attracted quite a bit of attention. The first 50 people to view the board were given passes to see the movie when it opens in theaters September 9.

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by Steve Hall    Sep- 8-11    
Topic: Outdoor



Food Bloggers Bitch About Getting Free Food

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Oh it's been a while since the "blogosphere" - to coin a humorous and long-dead term - got their panties in a twist over some stunt a brand pulled. But these "kerfuffles" - to coin yet another humorous term - are always great fodder for a good 'ol internet bitch-fest.

So what's all the hubbub about? In August, ConAgra Foods, parent to the Marie Callender's brand of frozen foods, invited food bloggers to a New York restaurant they were told was owned by TLC Ultimate Cake Off Host George Duran and where they would receive a special, four course meal.

But instead of a meal cooked by George Duran, the bloggers were served frozen lasagna from Marie Callender's. Hidden cameras were in place to record diner's reactions. As it turned out, about 62 percent of the food bloggers actually liked the dish. But they were miffed and claimed they had been misled.

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by Steve Hall    Sep- 8-11    
Topic: Guerilla, Opinion, Promotions, Social, Weblogs



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