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Pepsi NEXT Creates Taste Test Ads Using Facebook Profiles

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Barbarian Group, in partnership with Funny or Die, is out with new work for Pepsi NEXT. Called Internet Taste Test, Facebook users can sign up to have customizes taste test videos by LA improv actors made for them based on information in their Facebook profile.

To kick things off, Barbarian Group hooked up with comedian Rob Riggle to produce video impressions of wine guy Gary Vaynerchuk, BuzzFeed CEO Jonah Peretti and Scumbag Steve.

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by Steve Hall    Apr- 5-12    
Topic: Social



Four Reasons Not to Buy A Scion iQ

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There are so many things wrong on so many levels with this new Scion iQ campaign. But first, the gist of the campaign. To tout the fact that despite the iQ's small size four adults can still fit in the vehicle, four commercials feature four groups of people in the car eating donuts and drinking milk while the vehicle does...ahem...donuts in a donut shops' parking lot.

So what's wrong with the strategy? Aside from the fact, it's fun to watch people get tossed around a car while trying to eat, is it really smart for the brand to associate itself with what's being communicated in the ads - unsafe driving? Yea, yea, yea. We all know...don't try this at home. But you know, sadly, there are just enough idiots in this world who will see this, try it, crash and then try to sue Scion for their idiocy.

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by Steve Hall    Apr- 5-12    
Topic: Brands, Campaigns, Creative Commentary, Opinion



Buddy Media Adds YouTube to Social Media Management Offering

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Social software provider Buddy Media has announced the launch of its YouTube social marketing solution, billed as the first global solution of its kind. With the service, brands and agencies can deploy a suite of social applications which Buddy Media would love for us to call "sapplets." These "sapplets" will help brands and their agencies customize their YouTube pages and deliver relevant social content globally based on a user's country and language settings.

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by Steve Hall    Apr- 3-12    
Topic: Social, Tools



Three Events Gently Launch ad:tech

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So today ad:tech San Francisco kicks off. Much learning, insight and networking is expected. Last night, several parties kicked things into gear. After a restful nap and a martini at the Marriot's View Lounge, I met Vanessa Branco and we headed over to Row where Dataxu , AdSafe and Ligit were hosting a cocktail party. The place was packed but we did run into Lloyd Berry, a staple at every ad:tech I've ever been to.

We all chatted and then decided to head over to 111 Minna where MediaSmith and PubMatic were hosting their party. Lots and lots and lots of great food there which was good because as a matter of course we never waste time at a sit down dinner. There's just not enough time. Too many things to do.

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by Steve Hall    Apr- 3-12    
Topic: Industry Events



Kate Upton's Boobs Now Selling DirecTV

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We didn't think it was possible but we might, in fact, be getting bored with Kate Upton flaunting her 34D's for just about every brand under the sun. The latest display of Upton's cleavage comes courtesy of DirecTV which is out with this very odd commercial that's not really about anything at all...except the flaunting of Kate's hotness. And her boobs. Well, she is on a beach and she is wearing a bikini. And she does have big boobs. It can't be all bad, right?

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by Steve Hall    Apr- 2-12    
Topic: Celebrity, Commercials, Racy



Why Agencies Shouldn't Fear Mobile

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This guest post is written by Alex Kutsishin, Co-Founder & President, FiddleFly

Like cautious children learning to swim or ride a bicycle without training wheels, an astounding number of agencies have done little more than dip their collective toes into mobile space waters. Rather than develop ad campaigns tailored specifically for smartphone users, many are content or are resigned to posting staid print and broadcast copy on company websites rather than creating dynamic and interactive copy targeted at savvy, often prosperous mobile phone users.

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by Steve Hall    Apr- 2-12    
Topic: Mobile/Wireless



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