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Tipp-Ex Returns With 'Hunter and Bear' Time Travel Adventure

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Two years ago, white out tape brand Tipp-Ex racked up 19 million views with a video about a camper who comes into contact with a bear. The viewer could choose to shoot the bear or not.

The brand is out with another choose your own adventure video series that centers on the viewer choosing a date. Once entered, a video that highlights that era begins to play. You will be very surpised at what you find!

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by Steve Hall    Apr-12-12    
Topic: Video



Sainsbury Bank Alleviates Boredom and Monotony

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Under the guise of doing a documentary about the monotony and boredom associated with carting kids around to their various events, Sainsbury Bank offers on women a wonderful reprieve in the form of a massage and a makeover. All delivered to her while she's waiting for her children.

Doesn't sound all that exciting but the work draws you in beautifully. Created by AMV BBDO, the work was filmed by Pretzel Films.

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by Steve Hall    Apr-12-12    
Topic: Video



Russian Bank Ad Portrays Woman As Idiots

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As if to imply hot Russian women are idiots, this Kotco Urala bank GreenCard commercial has one dog loving lady looking for a loan to buy a carrier for her dog. Yea. A loan for a dog carrier. Funny how she ends up going to the wrong place to ask for the loan. Her and what appears to be a collection of equally tupid women looking for loans.

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by Steve Hall    Apr-12-12    
Topic: Strange



TNT Brings Drama to Belgium With Brilliant Stunt

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This is totally amazing! To launch and hype the intensity of drama that can be found on TNT in Belgium, the cable channel, with help from the ever talented Duval Guillaume, placed a big red push button in a Flemish square in a Flemish town. A sign next to the button read, "Push to add drama." And drama is exactly what button pushers got. Simply a must see. Brilliant work.

Sadly, if a stunt were pulled in America, it's highly likely it would be misunderstood for a terrorist attack and actual (as opposed to staged) drama would occur.

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by Steve Hall    Apr-11-12    
Topic: Guerilla



Jessica Biel Visits Denny's, Orangina Still Wacky As Ever

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- Denny's is back with the second season of its Always Open with David Koechner. The first episode features Jessica Biel...and a cleavage cam.

- Farmers Insurance just launched a video with Marvel's The Avengers to promote its partnership with the summer movie set to premiere in May.

- B-Reel and B-Reel Films recently teamed up with Google to create a film showcasing Google Maps' new features.

- Casey Neistat's Nike video. Ingenious brand promotion or selfish self promotion?

- Orangina is out with more wacky work here and here.

- In case you missed it, here's Martin Sorrell talking about Male Menopause.

by Steve Hall    Apr-11-12    
Topic: Strange



Man Collides With Giant Mountain Dew Balloon

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Only in advertising. Yup. Only in advertising do you get stunts like this one from Mountain Dew. With help from BBDO Toronto and production company The Corner Store, Mountain Dew has created a duel between a man and a gigantic balloon filled with Mountain Dew. Like a drunken college stunt, you have a man tethered to one crane and a balloon filled with Mountain Dew tethered to another. You can guess what happens next.

Actually, you don't have too guess. Just watch the video.

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by Steve Hall    Apr-11-12    
Topic: Guerilla



How to Make More Money Working in Advertising

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The world of advertising changes quickly. We can all agree on that, right? But are you changing fast enough, adapting quickly enough and adding the additional skills you need to stay ahead? If this sounds like the lead in to an ad, it is. Sort of. But it's also something you should seriously consider if you intend to remain relevant...and employable.

As part of our
whitepaper/webinar/seminar/tool/andotherthingstomakeyourjobeasier, we'd like to let you know about the University of San Francisco's online course program for internet marketing that can keep your current, keep you in demand and help you earn more money because...well, because you'll be smarter and brighter and more well informed than all those other people vying for that job or promotion you really, really want.

So check it out. What have you got to lose?

by Steve Hall    Apr-11-12    
Topic: Tools



Agency Highlights Six Lessons For Success

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So there's Wexley School for Girls, right? Why can't there be another agency that is good at schooling? Enter San Francisco-based School of Thought. While in San Francisco for ad:tech last week, we stopped by the offices of School of Thought.

Founders Tom Geary and Joseph Newfield have had long and impressive advertising careers. Geary created Microsoft's MsDewey campaign. Newfield, who's done work for Visa, Shutterfly, Del Monte, 9Lives and others, spent ten years at Agency.com. We won't hold that against him. He's a nice guy. And he fed us lunch so we're grateful and we enjoyed sharing old war stories.

The agency is out with a two minute promotional video in which they share their "required reading" in six lessons.

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by Steve Hall    Apr-11-12    
Topic: Agencies



Maybelline Sends Russian Women to New York City

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From April 2 to April 15, Maybelline in Russia is inviting Russian women to submit their photos to Facebook and the popular Russian social network Vkontakte. The women's images are then selected (by votes and moderators) to appear on the Clear Channel Spectacolor billboard in Times Square where passersby can vote for their favorite girl on the promo site or Facebook page. The girl with the most likes wins a trip to New York.

At the launch event which took place in Times Square this week, a number of methods were used to get the attention of the crowd - such as a live HD cam that broadcast the crowd on the street to the billboard so passersby could see the contest participants from the billboard which is livestreamed online 24/7 on the project website. Also, street teams were encouraging people in Times Square to vote via iPads.

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by Steve Hall    Apr-11-12    
Topic: Mobile/Wireless, Online, Outdoor



Forget Jennifer Love Hewitt. Scarlett Johansson's Boobs Grace Sex Shop Business Cards

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Image: TMZ

Alright. So while everyone is obsessing over Jennifer Love Hewitt's digital breast reduction, Scarlett Johansson's equally impressive chest is front and center on the business cards of a California-based sex shop called VIP. On the cards, Johansson can be seen wearing a black bra under an unbuttoned shirt.

TMZ discovered the business card and of the find, Johansson told E! News, "I applaud TMZ's, once again, award winning investigative journalism for securing the knowledge of my legions of Mexican fans."

According to TMZ, the store manager, who has no idea who Scarlett Johansson is, said the store owner ordered cards from a company, told the company he wanted a girl on the card and the company snagged the image of Johansson.

by Steve Hall    Apr-11-12    
Topic: Celebrity, Specialty



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