Social media monitoring company Sysomos has put together a nice tip sheet with eight ways marketers can build their brands using social media. Much, of course, has been written on this topic but sometimes it's nice to have a few clear, concise tips on hand when you are about to launch a new social media program for your brand or your client.
Download this free whitepaper now and learn this ins and outs of social media brand personas, platforms, communities, crisis management and more.
This guest post is written by Peter Mayer Advertising Content Manager Catherine Freshley.
We wrote about Pinterest back in February (also known as the month everyone was writing about Pinterest), back when I was, very stereotypically, feverishly pinning ideas for my wedding, quinoa-cures-all recipes and images of lovely home interiors that are a far cry from the first-place-together, military-keeps-us-moving rental I live in.
But now, well, I can barely think of the last time I was on Pinterest. (That's relative: I was definitely on at some point in the last week and perhaps for a minute earlier today.) So I was wondering if I am the exception or the norm, and if all those people talking about Pinterest as the next big thing for e-commerce are looking enlightened or deluded.
Alvise Avati has created a spec spot for Coke that pits the brand in a epic battle against Pepsi which has captured one of Coke's bottles. A single Coke can sets out against an army of Pepsi bottles to save the captured Pepsi bottle. While the spot is far too violent to be used by the brand, we sort of like the intensity of it all. Give it a look.
Here's your overly-pretentious, self-important fragrance ad of the day. What? You take offense with our assessment of said ad? Fear not. It's actually a complement. After all, every successful fragrance has to be overly-pretentious and self-important. Otherwise, it wouldn't be a fragrance ad. It'd just be some piece of crap trying to sell a smell.
Oh you silly Internet Famous people. Always ending up in ads created by 20-something creatives who think they are so hip for finding you and putting you in ads for big brands who've probably never even heard of you but place their trust in their 20-something agency account manager because, well, they are hip and cool and know what the kids like these days.
Anyway, here's yet another overly hip and cool piece of Internet Famedom from Samsung. And what do we know. The video's already been viewed 430,000 so you 20-somethings must know what the hell you are talking about.
What would you do if you were strolling through the park and saw a guy stroking himself? Before you answer, watch this ad from Marc Jacobs and ask yourself if you really want to be so quick to judge the behavior of others.
In the latest bouncing boob idiocy...oh wait...strike that...we love bouncing boobs. The bouncier, the better. Anyway, in the latest bouncing boob...um...bonanza, racktastic Renee Somerfield can be seen tantalizing a poor pooch who's helpless in the presence of Somerfield's pulchritudinous puppies.
The ad is for...wait, what? Oh right, the ad is for Mack Boots. But you'd never know that from simply watching Somerfield's bouncing boobs...uh...we mean the ad.
Doner and Superfad are out with new work that aims to help Fiat owners understand the customizability of the 500 model. The spot features two of the custom Fiat 500s, The Beach Cruiser and The Café Racer, unveiled recently at the 2012 SEMA show in Las Vegas.
Of the work, Superbad ACD Jason Cook said, "The spot is a visual stream of consciousness that takes the viewer through the inspiration and conceptualization of the new Fiat 500s. We reconceived the recognizable elements of the car into something surreal and surprising. On the surf car, for example, the wheels became jellyfish and the headlights became a school of fish."
For its latest zany effort to call attention to its causes, PETA is out with an anti-fur ad featuring a rather bushy Joanna Krupa and the headline, "Fir Trim: Unattractive. Don't Ruin Your Look With Fur Trim" Oh yes, people. We're gonna get some trim tonight but no bush because, well, bush is bad. No, that's not a political statement. It's just the latest bit of sensationalism from a brand who has so fully bought into the sex sells approach to marketing, they have no problem blatantly acknowledging it.
Of the campaign, PETA Associate DIrector of Campaigns Lindsay Rajit said, "Years ago, it was disgraceful for women to show their knees and we all laugh at that today. And I think that some day, nudity will stop being interesting...and when that happens, we will stop using that tactic. But right now, it's a really fun way to grab attention, and get people on the site. And that's why we do it."
PETA. Brining the Muff back to the Dive.
Having nothing whatsoever to do with advertising other than it's Friday, Friday...we bring you Nicole Westbrook who, perhaps, may become the next Rebecca Black sensation. Produced by Patrice Wilson, the man behind Rebecca Black's Friday, comes "It's Thanksgiving," yet another auto-tuned, teen-fueled ode with, this time, a focus on Thanksgiving and allthe cheesy wonder the day brings.