Toronto ad agency exec Kyle Hosick has launched EverydayActors, a site that ams to change the way video talent is sought. In a way, it's like iStockPhoto for video. Creative types can source talent for their video needs.
Users can browse the database to find exactly who they need (based on location, gender, age, ethnicity, special features and style like "geek chic") and negotiate the gig directly with the actor. The site doesn't take any kind of back-end percentage or charge a fee. Actors pay $20 to create a profile.
For marketers who need an "everyday" person to serve as an extra, a face, or an actor in a video for a campaign, this just might be worth checking out.
With a soundtrack that plays very much like a tune from the latest Disney pop star, this work from Israeli agency Reuveni Pridan IPG for fruit drink Yafora Tavori is all fun and frivolity...complete with a red-headed beauty in a bikini swimming with fish.
And somehow the notion of fish and salt water connotes a fruit drink that actually tastes good.
Jell-O, aiming to "fun things up" and save the world from ruin on December 21, is making an offering (see the video below) to the Mayan Gods with...Jell-O pudding. And in accordance with their aim to "fun things up," the brand is hosting a contest. Through Dec. 20th, 12 daily winners will be randomly selected to win $100. To be entered, people can follow @jello, tweet what they want to do before the word ends and include the hashtag #funpocalypse.
Perhaps riffing a bit on the Toyota "Swagger Wagon" Sienna video from Saatchi & Saatchi LA, Fiat is out with "The Motherhood," an ode to life as a mom and how the Fiat 500L is the, well, swagger wagon of motherhood.
Following the Samsung Galaxy S III commercial in which a wife sends her husband a racy video as he leaves for a business trip, the brand is out with a holiday-themed version. Upon leaving to deliver presents Christmas eve, the elves offer Santa something to watch during his sleigh ride. Then Santa's wife offers up a video and says, "you probably shouldn't watch it on the sleigh."
Both commercials, of course, promote the phone's ability to send videos from one phone to another by touching them. Hmm. Sort of like the iPhone Bump app has been doing for about five years.
At Central Desktop's Collabosphere 2012, the topic of democratizing the creative process was discussed. The heart of the conversation centered on whether or not (and how much of) the creative process should or should not be extended outside the department.
While there was general consensus for agency-wide collaboration at the outset of the creative process (ie. a good idea can come from anywhere), in the end, one entity (the creative department) has to turn a good idea into a workable idea
South Carolina's Rock Hill Herald placed an ad for gun shop Nichols Store adjacent to a news story about Friday's Newton school shooting. While the paper issued a profuse and, no doubt, sincere, apology along with the explanation the newspaper's layout was determined before the shooting, it's hard to believe no one caught this prior to printing. In any event, the newspaper's apology is below.