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Dick Reads 'The Period'

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So here's a tale of two eReaders from E ink created by Boston-based Captains of Industry that aims to highlights the benefits E Ink screens over tablet-style LCD screens. Once you get past the chuckle of a guy named Dick reading a chapter called The Period (hey, we are easily amused), the video makes strong, yet still humorous reasons why, for basic reading, you'll definitely want a e reader over a tablet.

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by Steve Hall    Dec-14-12    
Topic: Video



Agency Staffers Dunked in Egg Nog For Good Cause

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Well this is fun. All week, Cleveland-based agency Marcus Thomas has been dunking employees in a vat of egg nog this week to help raise money for United Way. Of course, the charity portion of the stunt is important but the dunk factor is even better.

From 3-5pm each day visitors to the promotional site are able to get in line for a chance to use their mouse to toss a ball at a switch that drops a Marcus Thomas worker in the vat. For each successful shot, the agency will donate $50 to United Way.

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by Steve Hall    Dec-14-12    
Topic: Agencies, Cause



People Really Will Do Anything For Junk Food

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You know that rat race we all refer to sometimes when we're sick and tired of the same old crap we have to go through every day just to keep the wheels of life turning and the homeless shelter from becoming our next address? Well, Clemenger BBDO has taken a different...ahem...spin on the notion we humans are living life on a gerbil wheel racing towards, well, nothing really. Except in this case, people dressed in rat suit hop on the wheel, see how fast they can go just to get a bag of Fantastic Delites Vintage Cheese & Red Onion Flavor chips.

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by Steve Hall    Dec-14-12    
Topic: Guerilla



How 'Story Logic' Influenced Obama, Romney Campaigns

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This guest article was written by Jim Signorelli, CEO of ESW Partners, a marketing communications agency based in Chicago specializing in branding.

From the early beginnings of the race for the White House, the news media seemed deeply concerned about who would have the biggest war chest. Certainly, dollars have historically contributed a great deal to winning Presidential campaigns. But given that Obama scored a 62% Electoral College advantage with only 4% more spending than Romney, the power of money has been seriously called into question.

Money buys audience reach, message frequency and media placement. Money also pays for the creation and production of messages as well as the necessary wherewithal to administer those messages. We cannot discount the importance of these financial realities.

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by Steve Hall    Dec-14-12    
Topic: Opinion, Political



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Bar Rafaeli Does Santa Claus Striptease For Lingerie Brand

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In a new commercial for underwear brand Under.me, Bar Rafaeli struts through New York City in a Santa Claus outfit before returning to her apartment and slowly stripping to reveal her Under.me undergarments.

Shot in black and white, the ad promotes the brand's 20 percent off Christmas sale.

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by Steve Hall    Dec-14-12    
Topic: Celebrity, Commercials, Racy



Gloria Jean Coffee Promotion Targeting Tall Women in Vietnam Backfires

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In celebration of the apparent increase in average height of women in Vietnam, Australian coffee brand Gloria Jean launched a promotion offering free coffee to women in the country 1.65 meters (about 5'6") or taller.

Predictably, the campaign, which followed a Vietnamese government campaign advocating official recognition of the increase in average national height, backfired following complaints the effort was offensive. The company has since cancelled the promotion

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by Steve Hall    Dec-14-12    
Topic: Brands, Promotions



The Soap Opera Gets A New Name: Native Advertising

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Alright, alright, alright! We give up. We'll write about native advertising. If there's any one thing the advertising industry is good at, it's putting a shiny new wrapper on something that's been around for a very long time. Take, for example, Native Advertising.

As described by digital ad firm Solve Media, "Native advertising refers to a specific mode of monetization that aims to augment user experience by providing value through relevant content delivered in-stream."

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by Steve Hall    Dec-13-12    
Topic: Trends and Culture



Toronto's Crush Brings Us Bitter, Cursing Santa

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'Tis the season to be jolly, joyous, giving, thankful and, generally, in good spirits. Unless, of course, you are Toronto-based Crush and then it's all piss, vinegar and vulgarity. Humorous piss, vinegar and vulgarity, of course.

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by Steve Hall    Dec-13-12    
Topic: Agencies



Agency Highlights Hundreds of Memes in Holiday Video

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Digital agency Klick Health has created a holiday video in which 280 agency employees enact over 200 memes to the tune of Hello. From some of the most famous internet sensations, like Gangnam Style, Rebecca Black's Friday and Charlie bit my finger to the most obscure internet memes, Klick's pretty much covered anything of interest that ever occurred on the internet.

There's a contest attached to the video whereby viewers who correctly identify the most memes will prizes including a grand prize trip to the destination of the winner's choosing. Other prizes include a MacBook Air, and an iPad mini. Additional prizes will also be awarded to those who share the video and garner the most views.

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by Steve Hall    Dec-13-12    
Topic: Agencies, Trends and Culture



How Mobile, Tablets Will Fuel Super Bowl Social Media Activity

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An infographic from mobile ad network Mojiva details the planned behaviors of mobile and tablet users during the Super Bowl. Overall, smartphones will remain a primary mechanism of social activities during this year's game,Here are some key findings from the research:

- 9% of tablet owners plan to use their device during the game, while 56% of smartphone users intend to engage on theirs.

- 45% say they use their smartphone during the game to post updates to their social networks, while 58% say they discuss the game through text, IM or email.

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by Steve Hall    Dec-13-12    
Topic: Mobile/Wireless, Research, Social, Super Bowl 2013



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