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Idiotic American Ad Critic Gets Metrics Lesson From Carlsberg

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Here's a simple concept. Beer cans sweat when removed from the refrigerator. When they sweat, condensation forms on the outside of the can. When condensation forms, droplets of water form. When droplets of water form, gravity takes over and the droplets slide down the side of the can.

When droplets of water form and slide down the side of the can, creatives at M&C Saatchi Stockholm get busy making an ad for Carlsberg 33cl which, by the way, is not 33 calories. It's 33 centiliters which is 11.16 ounces. I'm not even going to tell you the shame my non-metric American brain experienced coming to that conclusion.

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by Steve Hall    Mar- 1-13    
Topic: Commercials



How Inbound Marketing Helps CMOs Give CEOs the Metrics They Need

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A long time ago in a galaxy far, far away, Chief Executive Officers hired Chief Marketing Officers to make sure all their ads looked pretty and their television commercials were shot by really cool Hollywood directors. And maybe they hoped for a few sales leads as well, but that was asking a lot.

Flash forward to today, and CEOs are demanding much more from their CMOs. Both because they need to, and because the tools and services available to a CMO make it possible.

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by Steve Hall    Mar- 1-13    
Topic: Brands, Opinion, Tools



Touch-Based Microsoft Explorer 10 Becomes DJ Booth

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New work from agency Fi for Microsoft touts Explore Touch, a site that lets consumers use touch gestures to mix audio files and create original sound tracks with the swipe of their fingers. The experience centers on an original sound track from singer, song-writer, and producer Blake Lewis. Watch the :60 spot. And also check out the agency demo'ing this site itself.

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by Steve Hall    Mar- 1-13    
Topic: Commercials



What People Really Do With Their iPads

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So Apple's out with a series of new iPad ads that aim to share what people like to do with their iPads. Conan O'Brien decided to cu through the slutter and create an ad that's a bit more honest in its approach. The results are predictable. And very likely a far more truthful representation of product usage.

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by Steve Hall    Mar- 1-13    
Topic: Spoofs



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Oreo Launches 'Cookie Separator Machine' Video Series

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When you're on a roll, you might as well keep rolling. And that's exactly what Oreo is doing. As part of its Cookies versus Cream campaign, Widen + Kennedy has created a video that features "physicist and copywriter" David Neevel, who has designed the ultimate Oreo cookie separator.

It's oh-so Rube Goldberg-esque and Neevel, who is actually a copywriter at W+K, delivers his lines with perfectly droll aplomb. The brand, which capitalized on the power outage during the Super Bowl with a real-time ad, plans to release additional cookie separation videos in the coming weeks.

by Steve Hall    Feb-28-13    
Topic: Video



Why Men Are Cheap on Facebook

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According to eMarketer, almost four billion dollars in advertising budgets were spent on Facebook ads during the past year, and that number is expected to grow to more than six billion in 2014.

Meanwhile, Facebook continues to grow its user base as more people join the world's largest social network and spend more time within its walls. ComScore reports that the average Facebook user spends more than 6 hours on Facebook each month. This report answers questions about how women and men engage differently with ads on Facebook. And the answers are quite surprising.

Download the report now and find out why men are cheap.

by Steve Hall    Feb-28-13    
Topic: Social



How Oakland A's-Style MoneyBall Can Improve Your Marketing Collateral Content

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Brad Pitt would love this! Just like Brad did in the movie Moneyball, KnowledgeTree says it's time to start taking a different approach to sales and marketing content. Every piece of collateral content that marketing produces and sales uses contains data that is influenced not only by the contents of the collateral but by the approach taken during the sales process.

Moneyball Managers, as KnowledgeTree likes to call managers, must know how match-ups play out. Do case studies generate more interest than white papers? Does an ROI calculator really have any value? Do banks respond to case studies about insurance companies? Understanding this kind of data lets sales and marketing teams match-up their best content with different customers - and get more pipeline.

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by Steve Hall    Feb-28-13    
Topic: Tools



Weather Channel Soaks Bus Commuters

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Commuting to work in the morning is usually an insular, inward-focused, introspective, unexciting, reflective, mundane, uneventful experience. Unless, of course, you decide to get on the bus at a Weather Channel-sponsored busstop that's promoting a new Android app.

Just when you are at peace with yourself, ignoring everything and everyone around you, the last thing you want is for it to rain. Rather, for it to rain INSIDE THE BUS SHELTER that has been outfitted with spinklers as props to help hype just how precise the new app is at forecasting.

Right, that sells the app. More likely, it pisses people off and sends then running off to Accuweather.

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by Steve Hall    Feb-28-13    
Topic: Outdoor



Crowdtap's 'Can't Miss' SXSW Party is Back

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For the third year in a row, collaborative marketing platform CrowdTap will host its legendary "can't miss" party during SXSW in Austin.

This year's event is promised to be bigger and better and will take place Sunday, March 10 from 8:30PM until 2AM at Haven. The party will take on a futuristic theme and feature emerging music acts, like mashup artists White Panda, as well as ready to break-out bands Radical Something and Little Daylight.

Returning from past events are internationally acclaimed VJ Culture, NYC's top DJ Vikas and, for the second year, the Battle of Austin's Best Food Trucks. Guests will also be entertained by live performances from a fire wielding troupe of dancers and have the opportunity to win a 3D printer from Cubify.

We've been to CrowdTap's past two events at SXSW and they have been great! If you'd like to attend, hook yourself up and register with this special code: Steve1419. The first ten people who use that code will be granted VIP tickets to the party while others will be given priority status on the waitlist for the event.

by Steve Hall    Feb-28-13    
Topic: Industry Events



JWT to Launch Pop-Up Agency During SXSW

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Much to the chagrin of the geeks, the ad industry has firmly latched onto SXSW and is doing its part to get a piece of the startup pie. One agency, JWT, has decided to launch a pop-up agency at SXSW that will last just five days from March 8 until March 12. Called Walter, the agency will meet with 25 startups and choose the candidates it feels have the best offering and, of course, the provide best return for the agency.

Partnering with startup accelerator TechStars, the agency launched a pop-up website, Call Us Walter, to attract potential clients.

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by Steve Hall    Feb-28-13    
Topic: Agencies, Industry Events



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