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Innocence Returns in Coke's Story of Young Love

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Fitzgerald and Co. has created a beautifully innocent commercial for Coke which will air during the NBA playoffs. The spot, which follows the growing closeness of two teens as they spend the day together at an amusement park, is a welcome return to a time when simply spending time with one another was enough.

There's never a knowing wink or hint of anything more than the wonder of budding young love. It's almost shocking in this day and age of instant gratification and a certain rush to grow up before one has even had a chance to experience childhood.

Thank you, Coke. Thanks you, Fitzgerald and Co.

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by Steve Hall    Apr-26-13    
Topic: Commercials



Del Taco Joins Dirty Word Trend

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Un-fucking-believable! In just a few short weeks, we have a dirty word trend. Yes, people. It all started with Kmart's Ship My Pants. Then Fresh & Easy joined in with f&easy. And now we have Del Taco' UnFreshingBelievable.

Created by Camp + King, this Green Dot Films-produced commercial aims to convince people Del Taco really does make its tacos with real chicken, real cilantro and real, slow-cooked beans. Who knew? Un-fucking-believable, people!

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by Steve Hall    Apr-25-13    
Topic: Commercials



Hot Young Things Urge Couch Potatoes to Exercise

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Visual effects company Light of Day teamed with the WAT-AHH! Foundation, a brand of bottled water for kids and teens, to create a PSA promoting the third annual "Move Your Body" event, to be held in New York and Los Angeles on May 1.

The event will gather 250,000 kids from over 600 schools nationwide. Light of Day co-founder and director Charles Nordeen directed the spot which supports First Lady Michelle Obama's "Let's Move!" initiative

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by Steve Hall    Apr-25-13    
Topic: Cause



How to Turn Every Employee Into A Brand Advocate on Social Media

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Hootsuite has put together a guide to organizational models for scaling social. If you want to influence the online conversation about your company, you need dedicated brand advocates who can participate in social media on your behalf. Advocates are invested in your success, aligned with your objectives and willing to defend your company. But where can you find them? Don't look far. Your best potential social advocates are actually your own employees.

Of course, creating an army of effective employee advocates isn't something you do overnight. That's why this guide takes you through two strategic models for broad social media participation across your company's workforce: Empowerment and Containment.

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by Steve Hall    Apr-25-13    
Topic: Research, Social



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QuestChat Helps Lovers Avoid Incestuous Situations

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Ever have one of those jump-into-bed-quick encounters only to realize there are certain things you really don't know about your partner? Forgetting their name, of course, is the classic one but in this video for Quest Chat, our two passionate lovers make a shocking discovery that, thankfully, isn't likely to happen all too often.

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by Steve Hall    Apr-24-13    




Bank Ad Shot With iPhone 5. Still Boring

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If this Allied Irish Bank ad were just in the usual fashion with some expensive camera, it wouldn't be news. But because it was shot using an iPhone 5, suddenly it's a big deal. But that can't change the fact the ad is still a boring bank ad.

The spot is simple landscape imagery shot from a moving train. Not that there's anything wrong with landscape shots but the ad isn't really all that captivating.

Of the work, Rothco Creative Director Damian Hanley said, "It was a big decision to shoot the ads on the iPhone. But once we did some preliminary tests, we knew that they were able to deliver high quality footage." Via.

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by Steve Hall    Apr-24-13    
Topic: Commercials



Report: Inbound Marketing to Disrupt Marketing Forever

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HubSpot has just released its 2013 State of Inbound Marketing Report. Based on a survey of 3,339 marketing professionals across 128 countries, the report delves deep into the world of inbound marketing, who's doing it and how it's working. The survey queried marketers on their approach to strategy, how they are aligning their organizations to implement inbound marketing, how much they are spending and how inbound is being applied to channel management.

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by Steve Hall    Apr-24-13    
Topic: Research



Artist Paints Billboard Based on Tweets

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Mexican paper and notebook brand Scribe, with help from La Agencia Viva! and La Doblevida, married old media and new with Scribe Billboard. For the campaign, the brand hired an independent artist to live inside (behind) a blank billboard for ten days and paint it based on tweets sent to hashtag #ScribeBillboard.

The campaign received boatloads of mainstream media attention as well as participation by celebrities and other artists who visited the billboard and helped add to the creation. There was also an appearance by popular Latin American band Molotov.

No word on how much paper the brand sold.

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by Steve Hall    Apr-23-13    
Topic: Outdoor



A Marketer's Guide to Evaluating An Advertising Agency

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If you're a marketer looking to evaluate an ad agency, this report from HubSpot, A Marketer's Guide to Evaluating an Ad Agency, is just what you need. Complete with a two page printable agency evaluation form and 8 criteria by which you should evaluate an agency's effectiveness, this guide will save you time and make you a hero in the eyes of your CEO.

Download the guide and evaluation form now to insure you select the right agency for your brand.

by Steve Hall    Apr-23-13    
Topic: Agencies, Brands, Research



The Most Disgusting Film Festival Ad You Will Ever See

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If you're not into horror movies or have an irrational fear of dentistry then we'd advise you skip this one. If, however, you love tension, suspense and, well, flossing, then go right ahead and watch.

The film, created by RPA and produced by Tool, is a promotion for the Newport Beach Film Festival and succinctly drives home the point film can, indeed, make you feel like you are right in the middle of the action.

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by Steve Hall    Apr-23-13    
Topic: Industry Events



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