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What is 'Social Good' And How Can Brands Benefit?

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What do we mean and understand by the term "social good"? This is the first question brands must ask themselves before incorporating social good into their business model. It is not a homogenous and neatly defined entity. Rather, social good is an umbrella term that incorporates many business practices, effects and outcomes.

Because social good is a fluid and evolving concept, it is up to each startup to set their own definition of "social" and "good." If you don't have parameters for social good, you can't thoughtfully incorporate it into your business model.

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by Steve Hall    Sep-10-13    
Topic: Cause, Opinion, Social



Boston Jeweler Launches LGBT Campaign

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Boston-based Long's jeweler has launched a new marriage-themed ad campaign targeting the LGBT community. The jeweler is using local couples for the ads. One ad features two women and the headline, "Let's Both Wear White to the Wedding." Another ad featurtes two guys and the headline, "Can Both Our Mothers Walk Us Down the Aisle?"

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by Steve Hall    Sep-10-13    
Topic: Cause



Lexus IS Stars in First Real-Time Video Game

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To promote the new, high-performance Lexus IS Hybrid, Lexus Italy, Saatchi & Saatchi Italy, Movie Magic International, LOGAN (LA&NY) and Fake Love collaborated to create "Trace Your Road," an experiential event featuring Formula 1 driver, Jarno Trulli.

Held on July 26, "Trace Your Road" pit Trulli against a series of improvised racetracks, each one designed on a touch tablet in real-time by one of ten contest winners. Fake Love conceptualized and produced the generative visuals, projections and interactivity for the campaign. LOGAN directed the live action portion, and handled post VFX and finishing. Movie Magic International provided on-site pre-production and production for the spots and produced a behind-the-scenes documentary.

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by Steve Hall    Sep-10-13    
Topic: Events



8 Critical Elements of Successful Native Advertising

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Altimeter Group has just released a new report entitled, Defining and Mapping the Native Advertising Landscape. Authored by Altimeter Group advertising analyst Rebecca Lieb, the report attempts to define native advertising and examines what it dubs the "advertising triumvirate" or publishers, technology vendors and social media platforms.

The report defines native advertising as follows: Native advertising is a form of converged media that combines paid and owned media into a form of commercial messaging that is fully integrated into, and often unique to, a specific delivery platform.

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by Steve Hall    Sep-10-13    
Topic: Research



This Vodafone Ad Is Strangest And Best Phone Ad You Will Ever See

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Fully supporting the tagline, "add power to your life," this Jung Von Matt/Alster-created, RadicalMedia-directed Vodafone commercial realizes the power and beauty of one's own imagination and the brand's high speed network.

Crazy as this ad may be, it nails the notion one can do anything they set their mind to if they have the right tools to help them succeed.

The guy in this ad ponders what might happen if he sticks a Vodafone sim card into an egg. Well, a whole hell of a lot is what happens. The message? If you have access to a great network, anything is possible.

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by Steve Hall    Sep-10-13    
Topic: Best, Commercials



Here's Your Discount Code For 20% Off ad:tech New York

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If you work in marketing or advertising then you're already aware ad:tech is the largest conference out there covering online marketing and advertising technology. Perhaps you've been. Perhaps you haven't. If you have, then you know how beneficial it can be both from a networking and educational perspective. If you haven't bee, see the previous sentence. The bottom line is you should go.

We're not saying this because this promotion is part of media sponsor deal we have with ad:tech (to be clear, it is), rather it is because we have been to every ad:tech for the past ten years and can personally vouch for the benefits you will realize if you choose to attend. To make that decision a bit easier, we can offer you 20% off the registration fee if you use the discount code: NY13ADR20.

Seriously, register now. You'll thank us later.

by Steve Hall    Sep-10-13    
Topic: Industry Events



French Online Gambling Site Pokes Fun At JFK Assasination

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We're pretty sure some people are going to have their panties in a bunch over this one. While we're all for humor and making light of serious topics, there are some things that are sacred. In advertising, it's never a good idea to touch on topics like Hitler or 9/11.

Or the JFK assassination. But French online betting site, PMU, seems to have no problem sharing an alternative scenario of the fateful day in Dealey Plaza back in 1963.

Is the ad funny? Sort of. Has it been long enough to poke fun? That's an individual decision. Is it ever a good idea to poke fun at tragedy? Not usually but, then again, humor has a funny way of making certain things OK. What do you think?

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by Steve Hall    Sep- 9-13    
Topic: Commercials



This Grandmother Gives New Meaning to 'Drag and Drop'

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In this kitschy but hilarious ad for Russian telecommunications company, Beeline, we are reminded of the digital divide that sometimes occurs between generations. Russian ad agency Red Pepper has created a recruitment ad of sorts for Beeline that illustrates how difficult it can be talking to your grandparents about certain topics.

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by Steve Hall    Sep- 9-13    
Topic: Strange



How Not to Ask For Money in China

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Ever traveled abroad and found yourself in a sticky situation cause by a language barrier? The guy in this Societe Generale commercial does. And it's kind of funny. But not if it actually happened in real life. Societe Generale is a financial institution with presence in 76 countries that makes it easy for travelers and students studying abroad to exchange money.

The work was created by Paris-based Fred & Farid

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by Steve Hall    Sep- 9-13    
Topic: Commercials



Michael J. Fox Reprises 'Back to the Future' For GE Campaign

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BBDO New York has unveiled a new GE commercial, part of the brands "Brilliant Machines" campaign, which takes on a Back to the Future theme and is voiced by Michael J. Fox. It would appear the agency and the brand are sticking with their movie-themed approach which kicked off earlier this year with a Matrix-themed commercial featuring Hugo Weaving. Hmm, what's next, a Terminator-themed ad featuring Arnold Schwarzenegger?

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by Steve Hall    Sep- 9-13    
Topic: Brands, Celebrity



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