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Bravo's Dating Show Has Nothing on The Tao of Badass

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Supposedly the Tao of Badass knows all there is to know about getting women to fall under your spell and turn into a puddle of desire at your very presence. But Bravo also seems to think it has all the answers as well with it Online Dating Rituals of the American Male, a new series premiering March 9.

Buzzfeeds's in on the promotion with a post entitled The 10 Types of Guys You Find On Every Dating Website.

Also floating about the interwebs are a series of videos highlighting the various male stereotypes women encounter when dating.

Buffoonery at its finest.

more »

by Steve Hall    Mar- 6-14    
Topic: Television



15 Social Media Stats You Can Use in Your Next Presentation

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Think you know all there is to know when it comes to your (or your client's) social media strategy? Certainly you have your ducks in a row but everyone can use a few additional tips and data points now and again, right?

Right. And we have them for you right here. Spredfast has put together "15 Stats to Inform Your Social Strategy." The five-page tip sheet is broken into three sections: Social Network Trends, Social Consumer Behavior and Brand Intention and Results.

Download this tip sheet now and make sure you're social strategy is as on track as it can be. If anything, the tip sheet will arm you with awesome stats for your next presentation.

by Steve Hall    Mar- 6-14    
Topic: Research



Here's What's Wrong With Olive Garden's New Logo

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It's funny how a logo change can incite more online hyperactivity than, oh, Russia invading Ukraine or the crisis in Syria. Actually, it isn't funny. It's just plain sad but that's what we've turned into; a country that bitches about inane, meaningless bullshit rather than important world events.

But since we're not CNN and our mission is to report on all things marketing and advertising, it's our duty to cover the hubbub that surrounds Olive Garden's new logo.

To say the least, the new logo has not been well-received. While the new logo now actually has an olive branch in it instead of a -- WTF -- grape vine, it's, shall we say, lacking meat.

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by Steve Hall    Mar- 6-14    
Topic: Brands



Is That Fake HUVr Board Video A Promo For 'Back to the Future IV'?

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By now, many of you have seen a video called Belief which asks us to believe that hoverboard technology has been invented. The video begins with Christopher Lloyd (who played Dr. Emmett Brown in the series) arriving in a Delorean.

The video, which promises what we are about to see is real, features Terrell Owens, Moby, Tony Hawk, Schoolboy Q and Bethany Cosentino, gleefully hypes the the technology "invented" by a company called HUVrTech.

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by Steve Hall    Mar- 5-14    
Topic: Viral



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Powerful Syrian Crisis PSA Asks Us to Imagine What Life Would be Like if the Crisis Were in Our Backyard

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Don't Panic is out with a powerful Save the Children PSA which calls attention to the crisis in Syria by examining what would happen to a girl in London -- one second at a time -- if the crisis came to the UK.

The 90 second video, which begins with the girl's birthday and ends with her next, starts out lovingly enough with shots of warm family life. It then shares the tragic changes to the girl's life were the crisis occurring in her own back yard.

The video ends with "Just because it isn't happening here doesn't mean it isn't happening."

The work coincides with the lead up to the third anniversary of the crisis

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by Steve Hall    Mar- 5-14    
Topic: Cause



Pornhub Launches Competition to Seek Creative Director

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Yes, you read that right. Porn site Pornhub has launched its Creative Director Challenge, a competition soliciting high-quality, "safe-for-work" designs for an upcoming multimedia advertising campaign. The winner of the challenge will be rewarded with a one-year paid employment contract as the official Creative Director of Pornhub.

Interested parties should check out the challenge site (a totally safe-for-work Tumblr site)

more »

by Steve Hall    Mar- 5-14    
Topic: Promotions



Bathroom Stunt Pranks Women With Foam-Ejaculating Shirtless Hotties

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OK this is a little cheesy but you have to admit, these bathroom prankvertising stunts are pretty funny. This one's far milder than the one that scared the shit out of people for a drunk driving campaign.

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by Steve Hall    Mar- 5-14    
Topic: Guerilla



Study: Despite Selfie, Samsung Was Not the Most Effective Advertiser During the Oscars

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Video intelligence company BrandAds today shared results of its Oscars Ad Effectiveness Study where the company surveyed 38,369 participants to determine the effectiveness of airing ads during the TV broadcast of the 86th Academy Awards.

The study reveals that American Express was the most effective of all the brands that advertised during the show based on a 61.74 percent increase in consumers' likelihood to purchase one of their products. Sprint and Lunesta followed closely behind with 50.67 percent and 48.35 percent increases, respectively. And, shocker, Cadillac is in the top 5.

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by Steve Hall    Mar- 4-14    
Topic: Research



If You Think Garbage Trucks Smell, You Need to See This South African Garbage Truck

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This must have taken a lot of work. We can't imagine the lengths to which Saatchi & Saatchi South Africa went to in order to create this sweet smelling garbage truck it used to promote Tuffy scented trash bags. It must have take a Herculean effort to sweet up this ride.

But, it seems, they achieved their goal in what is one of the wackiest stunts we've seen. Yes, thy converted a garbage truck into an ice cream truck with a giant blob of melting ice cream on top.

more »

by Steve Hall    Mar- 4-14    
Topic: Guerilla



Watch These 3 Guys Fail Miserably at Home Improvement

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These BBDO New York-created ads for Lowe's will give anyone who has ever engaged in a bit of home improvement a big chuckle. If you've been there, you know it never goes as swimmingly as you thought it would at the outset.

Three new commercials, Ceiling Fan, Bathroom Tile and Bench Swing, acknowledge this truism and promise to offer help.

more »

by Steve Hall    Mar- 4-14    
Topic: Campaigns



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