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This guest article was written by Jim Signorelli, CEO of ESW Partners, a marketing communications agency based in Chicago specializing in branding.
From the early beginnings of the race for the White House, the news media seemed deeply concerned about who would have the biggest war chest. Certainly, dollars have historically contributed a great deal to winning Presidential campaigns. But given that Obama scored a 62% Electoral College advantage with only 4% more spending than Romney, the power of money has been seriously called into question.
Money buys audience reach, message frequency and media placement. Money also pays for the creation and production of messages as well as the necessary wherewithal to administer those messages. We cannot discount the importance of these financial realities.
An infographic from ReTargeter took a look at election spend and found that Obama spent $52,006,072 compared to Romney's $26,230,293. The $52M Obama spent is about $12 million more than it cost to build the Lincoln Memorial and $26 million more than Romney spent.
I guess today we'll know whether or not the spend paid off. See the full infographic below.
Miami Ad School Students, Christoffer Ahlen and Philip Hovensjo have created The Last Debate, a site on which tweets with #speakromney and #speakobama respectively are directed to the mouths of the candidates themselves. While the debates may be over, not until the election is final will the mud cease to be slung. So have at it while you can.
Courtesy of JWT Brazil and Agencia Casa, one version of the U.S. Presidential election will be determined by Rock 'Em Sock "em robots...powered by tweets! Yes, the agency has cobbled together an app, Tweet Punch Out, that delivers a punch every time a person tweets Obama or Romney. Currently, Romney is leading in hits almost four to one. Read into that whatever you choose.
Leading up to election day and Washington State's referendum 74, Redhook beer, with help from Seattle-based Frank Unlimited, has taken a pro same-sex marriage stance with an ad that says "getting married is so gay. It's about time."
It's always a gamble when a brand takes a stand on such polarizing issues. At risk is the loss of business from one end of the spectrum or the other. But it's admirable when a brand is brave enough to publicly share its collective beliefs
Jeff Goodby along with Rich Silverstein has leveraged one of the strongest motivators in advertising, children, to advocate for President Obama. The project, which is not official GS&P work, gathers together a selection of kids to render a bleak outlook of the future. But a future that doesn't have to be so bleak if these kids' parents would just cast a vote for Obama.
Oh it's funny when Samuel L. Jackson says, "Wake the fuck up." But it's even funnier when an eight year old girl screams it out the window. That's basically the scenario of this Jewish Council for Education and Research-funded pro-Obama video featuring none other than the motherfucking king, himself, Samuel L. Jackson.
Five years ago, the smoking hot Amber Lee Ettinger (who, by the way, loves Adrants) took on the role of Obama Girl in a series of videos created by Barely Political and scored by Leah Kaufman. This time around, Ettinger has decided to sit out telling The Daily Caller she "is not as excited as I was the last time, that's for sure."
In her stead, songstress Leah Kaufman, herself, is in front of the camera with a new song entitled "Still a Crush on Obama." Sure, she's not as hot as Ettinger but her message is just as passionate this time around.
In one of the oddest "celebrity" endorsements we've seen in a while, Chuck Norris and his wife, Gina, talk about a "growing concern." According to the Chuck and Gina, America is under attack and may be lost forever if we don't change the course in which we are headed.
That course change Norris advocates is a vote for Romney. As explanation for why Obama won in 2008, Gina says 30 million evangelical Christians stayed home on voting day which is why Obama won by 10 million votes. Are we to assume that all evangelical christians are republican. Maybe most are but her statement is a leap in logic.
Yesterday President Barak Obama enlisted some help from Harold (John Cho) and Kumar (Kal Penn) in a video hyping the Democratic National Convention. In the video, Obama can be seen making a call and saying, "Hey, this is Barack. Listen, I need to know if you're on board. Cause I'm counting on you. Everybody is. We have to get this right. So there's a lot at stake here. Just remember that I'm trusting you on this, and I'll see you then."
The scene then shifts to Cho and Penn sitting on a couch, eating junk food and watching TV. A voiceover at the end promotes Penn as host of convention coverage which begins September 6 in Charlotte, NC.
We suppose presidents today have to do whatever they can to reach the public but enlisting a couple of stoner characters to hype viewership for a presidential convention seems to devalue what should be a moment of supreme political importance.