OK so, um yea. Like PETA was ever going to actually pay $3 million to run a commercial during the Super Bowl. Of course they weren't. But that didn't stop them from stunting their way to Super Bowl notoriety with a GoDaddy-style banned ad strategy. And on top of that, they twisted things around to make it look like NBC was being more racy than PETA.
PETA contends NBC's response to their ad had "PETA bigwigs blushing like beets." Um, right. More like they were fist bumping each other and laughing at how NBC just fell right into their trap.
"Sex Car" -- another one of those I-wish-I-were-rejected-from-the-Super-Bowl-but-the-truth-is-I-don't-wanna-spend-money-on-the-broadcast-time spots.
Denny's promises to "bring dignity back to breakfast" in this teaser for "Thugs," a :30 spot slated to run in the Super Bowl's third quarter.
This represents its first-ever Super Bowl spot, and it's guns a-blazin: narrated by Burt Reynolds with a little Sopranos going on, mixed with Pulp Fiction cafe grit and some hipster sans-serif, but all in all we got a hankering for IHOP.
The work -- directed by Canada's Perlorian Brothers for the charmed folk at Goodby, Silverstein & Partners -- looks promising. But based on way too much experience, no amount of advertising can convince us that Denny's isn't one of the most depressing places in the world to visit.
Their mozzarella sticks are cool though.
It's the Super Bowl and...OMG...look! It's a commercial with animals in it! How novel. How groundbreaking. How paradigm shifting. How...oh wait...it's a Pedigree ad. Of course they have to have animals in it.
But a rhinoceros? An Ostrich? A wild bore? A water buffalo? Oh yes indeed. ANd there there for a reason; to show us how much better life is with a simple dog than with a rhino that demolishes your door, an ostrich that attacks the mail man, a wild bore that hogs the back seat and a water buffalo that can't play Frisbee.
Love the Super Bowl? Love Twitter? Have ADD? Perfect. During the Super Bowl (or anytime leading up to it and following), use the hashtag #superads09 when posting to Twitter and your tweet will be captured and categorized for all to see.
Along with AdFreak, Adland and AgencySpy, we will have a live Twitter feed (it will also be on the homepage during the game) that will display any tweet to which someone adds #superads09.
So if you've got something to say about Super Bowl advertising before the game, during the game or after the game, tweet away and make sure you don't forget to add #superads09.
As the organization has done seven years running, Brand Keys is out with their latest Super Bowl Engagement Survey, a study which predicts which brands are likely to see the highest returns on their Super Bowl advertising endeavors.
Conducted among 1,500 men and women ages 18 to 65 who said they will be watching the game, the study found Denny's, Hyundai and Budweiser are likely to see the greatest return.
Explaining the rationale behind the study, Brand Keys Founder and President said, "Day-after creative reviews are always interesting. There's a high 'Water Cooler Effect'. But advertisers should remember that 'buzz' comes in two frequencies: positive and negative. 'Wasn't that terrible?' and 'What were they trying to say?' were never phrases that appeared in the strategic or creative brief,"
-MSNBC has put together a list of the top ten Super Bowl ads of all time. There's the farting horse, the Bud-Wise-Er frogs, Coke's Balloons, Reebok's Terry Tate, Budweiser's Respect, Coke's Mean Joe Green and, yes, Apple's 1984.
- Fo Sho!
- Turner Chief Research Officer calls Forrester and Nielsen research bullshit.
Coke will have three commercials in the Super Bowl. One will be for Coke Zero featuring Pittsburgh Steelers safety Troy Polamalu. The other two from Wieden + Kennedy are for the broader Coke Open Hapiness campiagn and are heavily animated.
Here's an outtake clip from eTrade which highlights a few things that won't be seen during the Super Bowl. Baby gets down with friends. Baby comments on the economy. Baby cusses. Baby ogles booty. Yes, the baby is back.
Yawn... Oh wait. Sorry. I almost fell asleep there viewing GoDaddy's two contenders (the voting is TIGHT!) for this year's Super Bowl, Baseball and Shower.
Baseball is a lame attempt to recapture the, at the time, racy sexiness of the original commercial featuring Candice Michelle. It fails. Shower is a lame attempt to portray Danica Patrick as a sex symbol. It fails.
You can view the two spots at GoDaddy.com and vote.
Let us know if you made it through without yawning.