Oh Look! It's a A Super Bowl Ad From CareerBuilder

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Finally! Apparently someone read our story in which we wondered where the hell all the pre-Super Bowl game excitement was. That someone is CareerBuilder who graciously sent us one of the spots they will air during Super Bowl XLIII.

Created by W+K and called Tips, the spot does the 12 days of Christmas/99 Bottles of Beer on the Wall thing citing of all the things we might hate about our jobs and why we might consider switching jobs if we are experiencing any of them.

If you hate going to work...
If your co-workers don't respect you...
if you wish you were somewhere else...
If you cry all constantly...

You get the idea.

While we like the spot, we're positive repeated viewing will cause a serious case of Saved by Zero syndrome.

by Steve Hall    Jan-22-09    
Topic: Bad, Commercials, Good, Super Bowl 2009



Coke Brings Strange Love to Library

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OK. Let's analyze this new Coke commercial, part of the new Wieden + Kennedy-created Open Happiness campaign. Two teens. Sitting in a library. Flirting. Drawing images of Coke bottles, ice and a glass on their skin.

They touch. And there's fluid transfer! Yes, fluid transfer. Right in the middle of the library.

Strange love, indeed. Oh the multiple meanings that emanate from this!

This, along with several other spots including a new Happiness commercial, will debut tonight on American Idol. Some of these commercial will also air during the Super Bowl.

by Steve Hall    Jan-21-09    
Topic: Brands, Campaigns, Commercials, Strange, Super Bowl 2009



Where Is the Pre-Game Super Bowl Excitement?

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Dear Advertising Community,

Hello?? Is anyone out there?? It's January 20 and the Super Bowl is less than two weeks away and all we have in terms of advertising buzz leading up to the game is...crickets. Aren't we all supposed to be drooling over what we'll see that day in terms of commercials? Aren't brands supposed to be fanatically seeding their commercial in advance of the game? Isn't Bob Garfield supposed to be doing some sort of pre-game bloviation?

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by Steve Hall    Jan-20-09    
Topic: Opinion, Super Bowl 2009



Danica Exposes Herself in the Name of GoDaddy. Again

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As always, domain-buying service GoDaddy took the fullest advantage of its liaison with Danica Patrick -- and her beaver -- for this year's Super Bowl spots, whose scripts appear to have been written by pornographers in financial distress.

Here's a trope you might've seen before: pubescent boy's fantasies, realized.

And this spot, confusingly dubbed "Baseball," plays on trashy court TV. I think it would be better served if it were renamed "Enhanced? I'll show you enhanced."

Cast votes for your favorite on GoDaddy.com up to January 23rd. Like last year, each spot continues in a (gasp!) unrated online version.

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Doritos Narrows 'Crash the Super Bowl' Finalists Down to 5.

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Having long ago concluded it never has to finance another agency-produced ad EVER AGAIN, Doritos announced the five finalists of this year's "Crash the Super Bowl" contest. They are:

1. "Free Doritos," Joe Herbert, Batesville, IN
2. "New Flavor Pitch," Oren Brimer, New York, NY
3. "Power of the Crunch," Eric Heimbold, Venice, CA
4. "The Chase," Chris Roberts, Burbank, CA
5. "Too Delicious," Michael Goubeaux, Los Angeles, CA

Impressively, they all share Doritos' abrupt frat-boyish brand persona. Almost like they were made by guys cut out of the same mold but of varying degrees of funniness.

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Teleflora Super Bowl Commercial to Trash Boxed Flowers

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Oh look! There are going to be advertisers in this year's Super Bowl. Joining the list, for the first time, is Teleflora which will use its Super Bowl commercial to highlight its Valentine's Day offerings. Because for some reason, flowers delivers unboxed are better than those delivered in a box, that's what the commercial will highlight with a box of flowers asking the woman ito whom it was given, "Have you ever considered rhinoplasty?"

The commercial's tag will read, "Don't send flowers in a box. You don't know what they'll say." While that potentially could come off as funny but, really? A talking box of flowers? Rhinoplasty? Unboxed flowers better than boxed? Damn, that's a lot for a guy to take in. It's hard enough just buying the flowers.

So guys, you might want to leave the room when the commercial airs giving you plausible deniability when you fail to deliver your woman a nice (unboxed) bouquet on V Day.

by Steve Hall    Jan- 8-09    
Topic: Commercials, Creative Commentary, Super Bowl 2009



3D Super Bowl Ads to Benefit Eye Doctors

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One could trash the latest Super Bowl ad gimmick - 3D ads for DreamWorks Animation and SoBe - but that might be a bit, um, short sighted. Oh sure, having to wear 3D glasses just to watch a television commercial is kind of stupid. However, the simple fact there will be a 3D commercial to watch during the Super Bowl, the distributing of 125 million 3D glasses needed to view the commercial through 25,000 retail outlets and the relentless promotion that will precede the airing might just land the two commercials highly coveted spots on the all important USA Today Super Bowl Ad Poll, the penultimate metric for Super Bowl commercial success. In fact, the poll is so important, agencies have been fired for their Super Bowl spots not landing in the top ten.

That or millions of people will be calling their eye doctor Monday morning following the game wondering why their vision was suddenly blurred for a brief moment. It could be the single most successful eye doctor ad campaign ever created. Without a single doctor spending a single penny.

by Steve Hall    Jan- 6-09    
Topic: Brands, Commercials, Promotions, Super Bowl 2009



'Free the Bowl' Contest Aims to Eradicate Super Bowl Beer Ads

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"I'm drunk as hell and I'm not going to take it any longer!" Or something like that. One imagines that's the sentiment behind an new effort from alcohol industry watch dog Marin Institute called Free the Bowl. In response to what it calls "oppressive beer ads," Free the Bowl is a contest for 13 to 20 year olds which asks for the submission of videos aimed at asking brewers to stop advertising (wasting mony?) in the Super Bowl.

*old school sound of needle sliding off the record*

Um, say what???! Like that's got a snowball's chance in he...wait...isn't there a better metaphor for this? Hmm. That's as likely as an SUV getting manufactured in January. Oh wait. That's got as much of a chance of the U.S. government EVAR paying off its deficit. Hmm. That's as likely as Janet Jackson ever appearing in another Super Bowl half time show. Uh. That's as likely as George Parker not saying fuck for an entire day. That's as likely as an ad blogger never again using Donny Deutsch's Speedo picture. That's as likely as no one in the ad industry getting laid off in January. That's as likely as Advertising Age ever letting Steve Hall write for them. OK, this is getting boring.

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by Steve Hall    Dec- 9-08    
Topic: Cause, Opinion, Super Bowl 2009



Doritos Kicks Off Consumer-Generated Super Bowl Ad Madness.

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From the brands get the consumer-generated content they deserve department, it's time to take down the ad pros and Crash The Super Bowl. (Their words, not mine.) Win $25K, then maybe $1,000,000 if America loves you. Except for the part where you can only use the assets on their site, can only enter once and only have until 11/16/08 to submit your idea, do anything you want. Yep, sounds like the restrictions every Ad Pro™ I know works under.

by Bill Green    Nov- 7-08    
Topic: Super Bowl 2009



Super Bowl 2009 Already Here! Well, Maybe Just the Logo

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Can we at least recover from Super Bowl XLII before we have to start thinking about Super Bowl XVIII? Damn, we already have a logo for XLIII and we haven't even removed that damned AMP ad from our head. Thanks to the urgency of the NFL, we now have to go a create a Super Bowl 2009 category here on Adrants...12 months before the game! Damn.

by Steve Hall    Feb- 5-08    
Topic: Super Bowl 2009








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