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San Francisco Wraps, Chicago Gets Closer

With record attendance, the San Francisco show was a hit and received many positive comments from attendees. Now, it's time to gear up for the Chicago Show July 11 and 12. Keynotes for the Chicago show include Garage Technology Ventures Managing Director Guy Kawasaki, P & G Manager of Innovation, Consumption Control Ted McConnell, Chrysler VP Jeff Bell, E-Loan CMO Catherine Muriel and Kimpton Hotels Sale & Marketing SVP Steve Pinetti. Get all the details at the AD:TECH website.

Revenue.net will, again, sponsor WiFi access providing attendees with free Internet access at the show. Visit their booth to get access codes.

We've also been told Tribal Fusion will host the "big" party Monday night.

by Steve Hall    Jun-24-05    
Topic: Industry Events

Evian Hotties Conflict With Floot Hipster

I...Wanna Be

According to nightlife czar Bucky Turco, it's best to stick to proven promotional tactics rather than yield to the pressures of political correctness. At the Marc Ecko charity event for Breast Cancer Turco attended last night, servers where sampling Evian and Floot, a new, wine/champagne-in-a-can drink. Per usual, most of the servers were attractive females except for one Floot server. Noticing this, Turco commented, "Women dolled up and serving is cute and cool and acceptable. But the minute you dress a dude up you're headed for disaster."

Turco said the women all looked fine but said, "The guy, all dressed in yellow with a gold belt look like he just died and descended back from Gay Hipster Heaven. The accessories especially did him in: orange flip flops and those Williamsburg-ish sunglasses." Apparently, the event, which was a benefit for breast cancer ended up looking like a Chip n' Dales club whenever the Floot guy was nearby.

Se more photos from the event here.

by Steve Hall    Jun-23-05    
Topic: Promotions

Chimp With Afro Imitates Blacks in Ad

An ad, which ran earlier this month in Japan for cosmetics company Mandom, had a Chimpanzee with an afro wig/dreadlocks affixed to its head imitating a few black people as they wiped sweat from their brows with a Mandom facial wipe. Of course, the ad generated complaints and Mandom issued an apology but this article examines the very different viewpoint Japan, as well as Germany, has regarding minority races. It's not pretty.

by Steve Hall    Jun-23-05    
Topic: Commercials

Contextual Crack Aligns Sony With Drug Rehab


With contextual advertising everywhere, even in RSS feeds, one has to wonder when an advertiser will get sick of bad associations and simply go back to good old demographic, phychographic, human-controlled targeting. Not that Sony has a problem with drug rehab but these contextual associations do get fairly humorous at times.

by Steve Hall    Jun-23-05    
Topic: Online

Billboard Parodies FOX News


On Monday, a billboard on Sepulveda Boulevard, south of Santa Monica, CA went up that included an image of a shadowy Uncle Sam figure controlling a newscaster puppet. The accompanying headline reads, "Shox News Channel: We Distort, You Comply." The billboard, created by political artist Karen Fiorito, is said to parody monopolistic corporate media and is the second billboard created by the outspoken Fiorito who says her work is designed to explore the relationship between politics, propaganda and art.

more »

by Steve Hall    Jun-22-05    
Topic: Outdoor, Spoofs

Bike Ride to Cannes Supports Leukemia


Five years ago, Ridley Scott's production company, RSA Films, founded The Fireflies Ride to raise money for Leukemia research organization Lueka. Five years later, it's still going strong.

The Fireflies Ride is a rugged, nine day ride through the mountains from Geneva to Cannes. This year a "rider," actor-writer Theodore Bouloukos, has launched his own website that tracks his progress with a new video clip every day. It's a pro bono project by the now corporation.

The viral website and all content was created by HBXIV, the now corporation's viral unit. the now corporation is also co-sponsoring a party to welcome the riders when they arrive in Cannes. Though the ride takes nine days for the Fireflies to complete, no one knows just how long Theo will ride. You'll know why after you see his physique.

by Steve Hall    Jun-22-05    
Topic: Viral

Martini Promotes Pool With Kooky Videos


With two funny movies, Martini is promoting an inflatable pool on the shape of their logo, BlogFonk reports. The campaign was created by Doorn $ Roos Advertising and is part of a larger Martini Mansion promotion.

by Steve Hall    Jun-22-05    
Topic: Online

'Monopoly' Promoted With Country-Wide Game


DDB London and Tribal DDB have created a real-time live game for the launch of Monopoly's revamped anniversary edition, Monopoly Here and Now. People all over Britain will be able to compete against each other playing Monopoly live on a life-size playing board - the streets of London. The company hopes thousands from all over the country will play this life sized game of Monopoly, with London taxis as their playing pieces, controlled via GPS technology. The live game launched on June 20 and will run for one month.

To play the live game, players register at www.monopolylive.com, choose their piece, represented by a London taxi, and decide where to spend their 15 million capital. Each taxi is Monopoly-branded and fitted with a GPS transmitter, using security technology, so that its location is known at all times.

The taxi drives around London, picking up and dropping off passengers as normal, and the player pays out rent as their cab passes properties they don't own, and receives rent in turn when other cabs pass areas that they do. There are daily and weekly prizes to play for, and the grand prize is winning your mortgage or rent paid for a year.

by Steve Hall    Jun-22-05    
Topic: Promotions

Range Rover Sport Promoted With Nightscape Microsite


To promote its new Range Rover Sport, Land Rover has launched a website called, "The New Rush," which launches you into a night time cityscape complete with nightclub and mysterious people on the sidewalk. All of this, of course, is interspersed with touch points that explain the vehicle's features. While we think this an engaging and information filled experience, one Adrants reader thinks there's a drug overtone to it writing, "...it appears RUSH is some sort of red light district type nightclub with all sorts of party-goers hanging out front and a blinking red R florescent sign. Also, when you roll your mouse over one of the couples, a conversation bubble pops up that says, "What lines." Now being a bona fide drug researcher, I can assure you that this can have double and triple meanings especially since this creative relies more on heroin based sensibilities then cocaine ones." We've retired from the drug scene so we'll have to leave it to those in the filed to offer further comment.

The campaign is also supported by outdoor pointing to the website.

by Steve Hall    Jun-22-05    
Topic: Creative Commentary, Online

SbB Girls Come to New York


Sports by Brooks founder Brooks has the perfect life. He's combined sports and hot women into a popular website about sports and, well, hot women. Sports by Brooks also hosts sporting trivia events weekly. This summer, he's on tour, along with the SbB girls and will hit New York tonight at the Overlook Lounge; Boston June 25 at Crossroads Irish Pub and Washington June 28 at Hawk n Dove. Brooks has mastered the art of promoting a business with beautiful women. It's all tastefully, yet tantalizingly done and, if you like women, we guarantee your eyes will pop out of your head and you will drool uncontrollably. OK, well figuratively, at least. Currently, Denise takes our breath away.

by Steve Hall    Jun-22-05    
Topic: Promotions

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