In celebration of what Mad Men would, of course, lovingly call Secretary's Day, AMC is out with a Twitter image featuring Peggy and Joan who once were, but no longer are, secretaries on the series.
It's a curious move but hey, they're bigger stars and much more well known then the current stars on the show so it's all good.
To tout their fully reclining World Business Class seats, KLM Royal Dutch Airlines decided to give away two free World Business Class tickets to the first person who fully reclined in a tricked out airport seat that was altered to recline like the seats do on the airplane.
And that's all there really is to the stunt. And that's about the closest most of us will ever come to flying in style like that.
For the better part of the past year, Altimeter Group analyst Jeremiah Owyang has been trumpeting what's called the collaborative economy. Loosely defined, it's all about people getting what they need and want from each other without buying. Think Uber, BlackJet, Rent the Runway, Airbnb, LendingClub, etc.
I reached out to Jeremiah to ask him what this shift means for brands and how they need to rethink their marketing efforts to mirror the changes brought about by the oncoming collaborative economy.
Read the rest here...
H&M hooked up with supermodel Gisele Bundchen to create a cover of Blondie's hit "Heart of Glass" which will be released on Ultra Records with proceeds going to UNICEF.
Produced by Bob Sinclar, it's all to promote H&M's summer fashion line.
Even with aggressive autotuning, the song is, shall we say, not that great. But, hey, it's for a good cause so head over to iTunes and download it. No one ever said you have to actually listen to it.
Latching on to the well known fact that no matter how difficult it might be for people to find porn online when they really want to, they will most certainly find it, Fred & Farid Shanghai launched Diesel Erotica, a stunt that placed its non-pornographic fashion imagery in a zip file and unleashed it in a bit torrent file. Here's how it went down.
Well this is intriguing. Leveraging the notion that life isn't fair and people make decisions based on appearances over need or skill, Y&R Prague created a social experiment as part of a promotion for Forbes Magazine.
The agency had a man pretend to be ill in a public square. No one came to his aid. But when they did the stunt a second time and dressed the man up in a suit, within 15 seconds, several people came to his aid. Same man, different clothing.
On April 25, Paul Walker will appear on the silver screen in his last movie, Brick Mansions. In a tie in with the movie, Relativity Sports is out with a video, created by Portal A, in which parkour dancers from the movie gyrate around a LED lit basketball court inside a dark warehouse while Washington Wizards point guard John Wall does his signature Slam Dunk Contest dunk. All while Paul Walker appears on giant screens in the background
In perhaps the wackiest campaign for hard lemonade (or anything for that matter) we've seen in a very long time, Duval Guillaume is out with three goofy videos for Carlsberg Breweries featuring Seth and Riley, a couple of inventors who think they've got it all figured out. Sort of.
Like many other startups that are now hugely successful companies, Seth and Riley hope to make it big time too. But let's just say, they're results, perhaps, aren't ready for prime time.
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The web is buzzing with arguments that Facebook has become a bad deal for marketers. On Forrester's blog, Nate Elliot wrote that brands can now reach just 6% of their fans organically, citing a recent study from Olgivy. Brands are also discovering that a lot of their 'likes' come from fake fans. Elliot cites blog posts from several companies that detected 'like fraud' ranging from 40 to 90 percent.
For years, brand spent millions thinking that Facebook fans would be their earned media channel, but recently, Facebook has decided that the way to drive revenue is to force brands to pay to reach their fans. This strategy netted $7.87 billion in revenue last year and has left social marketers without a significant earned media solution -- so they think.