While it's been rumored for some time, a deal between Nike and Jennifer Aniston appears to be on the verge of signature. The deal, sources say, may be the largest sum ever paid by the sportswear company for a celebrity endorsement. The campaign is said to be international in scope and will, perhaps, include a Super Bowl 2007 spot. While Aniston may be paid a fortune for this deal, she says she will donate a large sum of it to Cancer charities of her choice.
Along with the imminent signing of Aniston, Nike is also working with Eminem who will design an autographed line of Air Max training shoes for Nike and which will be auctioned off for charity.
If, for some reason, you've had your head up your....uh...been out of touch for a while and just don't what all the fetch (yes, we know we beat that Mean Girls not-gonna-happen word to death like Lacey Chabert - who we crush on - did in the movie, we can't help ourselves) is over this thing called YouTube, ad guy Shawn Waite and self-professed YouTube addict has gathered together clips from all the YouTube celebs and edited them into one, five minute video to get you up to speed. Go and learn. Or don't and reclaim five minutes of your life.
Having been sucked into YouTube once again after looking at Shawn Waite's video collage of YouTube celebrities, we somehow found ourselves watching this Big Brother video featuring a drunk Janelle trying to eat peanuts...or something. While watching a drunk blond in a bikini might seem exciting enough, that's not exactly what caught our eye. Rather it was the banner above the video labeled "The Fart Button" with an encouraging "push it" next to it. So like a kid in middle school enamored with the whole pull-my-finger thing, we clicked. We didn't find much other than a Joke Toolbar Download which we didn't think we really needed. Once again, YouTube accomplishes the time suck.
That new marketing tennis queen Maria Sharapova has signed yet another deal, this time with Prince Sports, whose she's alrady been with since she was 14. This time, it's a lifetime deal the AP reports to be $25 million over the next ten years. Her most recent marketing deal was with Land Rover for its line of SUVs. Anna who?
The old double standard is alive and well in this campaign. If you.re a guy and think it's perfectly fine for you to be a little overweight but the woman at the bar you're trying to pick up better be hotter than an army of supermodels wearing thongs, then this series of commercials for a male pattern baldness is just right for you.
Of course there are some things - but not many many - more intriguing than watching a collection of school girlie girls who strip down and show their appreciation for your hard work. Alright, so they don't strip completely and they're not actually school girls but Phillips thought it would be a good idea to provide these models to console those fans whose teams didn't do so well at the FIFA World Cup 2006. OK, so that was a while ago but this is still fun. What you we do without friends like Brent?
Brent points us to this impressive Australian child abuse PSA which features Johhny Cash singing the Nine Inch Nails song Hurt while images of a creepy old dude makes his way towards a sleeping child's room. The spot urges viewers to become a childhood hero since it's not so easy for an abused child to do so on their own.
Here's a little bit of Middle Eastern, suicide bomber attitude all rolled up into a Nike ad or, more likely, a spoof of a Nike ad. (Nike reps have confirmed it is, indeed, a fake and they had nothing to do with its creation.) The copy reads, "You may not survive the blast but your shoes will." Our young, culturally connected correspondent, Ariel, says its a throw back to United Colors of Benetton advertising. Oh, and because we're using antiquated, low quality equipment following our Angry Advertising Aggressors Attack Adrants event. we didn't see this "ad" is from 2002. So those of you who hate when we cover stuff that's more than two seconds old, our apologies.
- Lakehead University doesn't think it's important President Bush went to Yale.
- Wal-Mart really can do everything. After welcoming gays into its stores, the chain has helped establish a Communist Youth League of China, a branch of the Communist Party of China.
- Webshots gets a makeover. Now it will be even easier for sites like Busty Young Girls of Webshots, Myspace, & YouTube to troll for content. There's a niche for everyone, isn't there?
- A random dude does the consumer-generated media thing for Coke's Sprite Zero on YouTube and MySpace. Oddly.
- Milk gets back top its "does a body good" phase with a new $20 million campaign.
No idea what this is promoting but it has to be something since no one wold normally paint themselves orange and green and roam the street smiling into the cameras. And can you say waist to hip ratio? Damn. See another here.