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Krystal Square Off Live on Burger Cam

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Burger chain Krystal has launched its World Hamburger Eating Championship contest the prelims of which will be viewable via webcasts from the Krystal Suare Off site. The finals will be televised on ESPN on October 28 with the grand prize winner receiving $30,000. Hungry? Like to eat? This is your thing.

by Steve Hall    Aug-22-06    
Topic: Cable, Good, Online, Promotions



Dilbert Does Advertising, Ad Sex Is Too Design-Laced

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- Announcer Roy Coffman sends us this Dilbert comic strip in which Mom analyzes her son's advertising abilities.

- Like a marketer who can't wait to put put up a MySpace page, Scion has jumped into the Second Life. Time to move on to the Third Life.

- Ariel wonders why MK12 and other marketers are always asking her to "find my spot color or to uncoat my pantone" and why the use of sex in advertising "is so design-laced."

by Steve Hall    Aug-22-06    
Topic: Online, Opinion



We Like Advertising Age's Ad Campaign, Want One For Adrants

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Apparently, it's just us but we really like that house campaign Advertising Age is running which features media planner Nicole Lee who babbles on endlessly in that typical valley girlish accent about her inebriated night with some creative at Nobu. To hear it you have to visit Adverting Age and reload a few times to get the banner to appear. If any Adrants reader thinks they can create an equally interesting or even more entertaining ad that centers on why people read Adrants, we wouldn't dissuade you from sending it in and perhaps running it on the site. Or if your feeling witty, create a spoof of the Advertising Age campaign and we'll have fun with that too.

by Steve Hall    Aug-22-06    
Topic: Creative Commentary, Good, Online



Fat Stomach, Quirky Bubble Gum, James Spader Fill Week's Ads

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This week, in Ad Age's TV Spots of the Week, there's an ad for Old Navy that's just goofy enough to be good. If you were ever scared as a kid that blowing a giant bubble with bubble gum would send you into the sky, this spots for you. There's also a great spot for the Acura RDX in which Mac G5's worship the vehicle while Secretary-kinky and Boston Legal-smarmy James Spader intones the voiceover. And what's up with this? A third spot in a row we like. Yes. An ad for Secret Deoderant has two sisters talking to each other and one reveals to the other she told their mother about the other's first sexual encounter.

more »

by Steve Hall    Aug-22-06    
Topic: Commercials



Gamers Want Cannes MIPCOM Mojo

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Two Finnish guys, Michael and Maesky, from Make It Real Sports think the 145 million gamers (their number, not ours) the world over, more players than any other sport, should have representation at Cannes MIPCOM and have announced their own call for entries of a sort. They're asking people to send in videos lauding the importance of virtual sports as compared to real sports. They'll take the top four videos and their creators to Cannes MIPCOM, all expenses paid. They're goal is to shop the videos as fodder the creation of a gamer-based television show. English is obviously not their primary language so go easy on them if and when you visit the site.

by Steve Hall    Aug-22-06    
Topic: Games, Industry Events, Television



Cans Cover 'Cans' In Desperate Attempt to Get A Pepsi

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Some people will do anything to get their hands of a can of Pepsi. Even if it means using one's clothing to make it across the hot sand to the soda stand. And for this clothing-challenged woman, Pepsi cans are more than containers for the bubbly stuff.

by Steve Hall    Aug-21-06    
Topic: Commercials, Strange



Cleavage Is A Phone's Best Friend

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It seems the marketers of this Asian-based cell phone maker have been looking at a lot of goofy MySpace, Flickr and Webshots images where goofy girls like to stick all sorts of things between their breasts. Somehow this ad is supposed to demonstrate the phone's small size. Personally, we prefer phones that require far more ample storage room. Oh be quiet! We have to make idiotic jokes like that or else everyone will go read Advertising Age.

by Steve Hall    Aug-21-06    
Topic: Commercials, Good, Strange



Anti-Suicide Bombing Ad Does Matrix'y 360 Degree Effect

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There's another one of those anti-terrorism ads floating around. Featured on Adland and AdFreak, the ad, which does the whole 360 degree special effect thing (badly), aims to dispel myths and rebut terrorists' distortion of the Islamic religion.

by Steve Hall    Aug-21-06    
Topic: Commercials



Bloggers Contribute, Politicians Bullshit, Arby's Aggravates

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- Bloggers can't help themselves and spontaneously contribute to a Bivings Group report on Web 2.0 features of newspaper site.

- Scott G examines a pile of bullshit otherwise known as political advertising.

Kevid Dugan points out the endless number of hoops Arby's requires peope to go through for its I'm Thinking Music Sweeps/.

- On Thursday September 7th 2006, 7-11pm Kidrobot will host The Paint Ball, a launch party and special benefit for Save the Children Federation in New York.

- American Express is bringing back PONG in a campaign, titled Roddick v. PONG, launching on August 21 and featuring a television spot and website, StopPong where players can help Roddick take on PONG's challenge in an updated version of the classic Atari computer game.

by Steve Hall    Aug-21-06    
Topic: Campaigns, Research, Weblogs



The Elephant In The Room Is AIDS

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Everyone loves an elephant. Or at least it seems everyone who works in advertising loves elephants. Skippy does. GE does. Bombay Saphire does.And now VH1 and The Global Fund to fight Aids, Tuberculosis and Malaria do. A new PSA produced by Post Millenium features sports commentator and television personality John Salley and an elephant named Sally who takes on the roll of "elephant in the room" or, more exactly, AIDS. The goal of the spot, of course, is to take the elephant out of the room and into the workplace and get people talking about AIDS.

by Steve Hall    Aug-21-06    
Topic: Commercials, Good



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