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Creation of Chrysler's 'Ask Dr. Z' Explained

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Comic Sheldon explains the real reason why Chrysler ended up with its less thatn loved ad campiagn featuring that weird dude, Dr. Z. It has something to do with a drunk circus monkey .

by Steve Hall    Aug-21-06    
Topic: Strange



Chevrolet Wants Your Spare Time, Where Time Comes From A Mystery

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That new mirror pic ad babe, Ariel, isn't too pleased with Chevrolet's second foray into the whole consumer generated media thing. oh wait. Sorry. She doesn't like being called an ad babe. Besides, that's rude and inconsiderate. WTF were we to think. Our most sincere aplogies, Ariel. Anyway, enough with our Neanderthal mentality. Let's talk about Chevy.

Chevy's new promotion, called reduceuruse, is, we guess, a follow up to its Chevy Tahoe roll-your-own commercial thing which through a dumb-ish commercial featuring a guy with a bucket on his head getting smacked by baseballs launched from a pitching machine, asks people to submit a video showing what they'd do with all the time they'd gain by using E85 fuel. As far as we know, E85 doesn't magically appear in one's gas tanked and still has to be pumped so we're not sure where all this saved time is coming from. Perhaps someone can enlighten us. Perhaps someone can enlighten Chevrolet too. The reduceuruse site doesn't exactly do a great job explaining what it wants. Oh, and the Alternative Fuels link takes you to a page that features the much crapped on Tahoe. Perhaps they could have featured a different vehicle. After all, GM says E85 fuel works in a lot more vehicles than the Tahoe. And what's up with that freakishly odd dancing couple?

by Steve Hall    Aug-21-06    
Topic: Bad, Consumer Created, Online



Lad Mag 'Maxim' Thinks Lad Locale Maxxim Treats Women Poorly

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Gawker brightens our morning with some legal frivolity of the illogically stupid kind. Not that any lawsuits are ever overflowing with intelligence but when a magazine that glorifies women as sex objects sues a strip club that, oh, glorifies woman as sex objects, we just stick that in the WTF category, Yes, Maxim Magazine is suing Tampa-based Maxxim Men's Club for trademark infringement because it claims "an establishment that allows women to perform sexually explicit dances has hurt the magazine's trademark and Dennis' reputation." Alrightly then. And showing women in a constant state of undress for the masses to droll over doesn't hurt anyone at all? It's time for an Agency.com fist bump and a collective "dude!" between the two parties in acknowledgment of their "glorification" of the female persuasion.

by Steve Hall    Aug-21-06    
Topic: Magazine, Policy, Strange



Closet Shelving is A Fashion Statement, Dammit!

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For years. we've seen the very utilitarian ads for that closet shelf company, California Closets. That utilitarian approach always seemed appropriate since closet shelving is, well, utilitarian. It seems someone over at California Closets got bored just showing pictures of their shelving in ads which were usually placed unceremoniously in the back of many newspaper's Sunday magazine. A frustrated California Closets marketing person apparently stood up and said, "Dammit, we want some far forward right hand page action!" to which the Sunday magazines replied, "Dammit, we don't want any crappy utilitarian closet shelving ads ruining the front of our preciously wannabe culturistically fashionista-like magazine pages" to which California Closets screamed,"Dammit, we need to get ourselves some hip, vapid looking, ridiculously dressed models and drape them across the ad and, like, just kinda show our shelving in the background" to which the Sunday magazines said, "Cool, we'll take your money now for this ad we know people are gonna look at and go 'what the fuck are they selling here?'" To which we say, well, we've said enough.

by Steve Hall    Aug-21-06    
Topic: Creative Commentary, Magazine, Newspaper, Strange



Stupid Stoners Steal Fake Weed, Net Puts Surveillance Video on YouTube

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Because it's hard to believe anyone would be stupid enough to think a sandwich bag filled with fake weed was real on a Prime TV billboard in New Zealand promoting the Showtime series Weeds and try to steal it, this "surveillance" video released on YouTube just seems like another planned social media promotion. Not that that's a bad thing but we just wonder about the intelligence of those in this video. The video shows people trying to pull weed-like substance out of the big bag affixed to the board and ends with "$429 Reward. To the stoner who ruined our Weeds Billboard: please call 021 682526 to return the missing buds. Please." Oh wait, those stupid people are paid social media actors. Silly us. How could we have thought otherwise? Oh wait again. This is supposed to be funny. OK, now we're laughing.

by Steve Hall    Aug-21-06    
Topic: Guerilla, Online, Strange, Television, Video



Stripping Flirt Vodka Girl Has Bra Clasp Difficulties

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Yawn. Yet another ad that uses a hot babe in lingerie stripping to sell something. When will people tire of this ineffective dreck? Oh wait. Damn! This is hot! Oops. Excuse us. We lost our strictly non-bias approach to sex-laced advertising there for a minute. As you long-time readers know, Adrants content never resembles the droolings of a male ad slut. Sorry. Anyway, this is how Flirt vodka convinces people to buy their stuff.

by Steve Hall    Aug-20-06    
Topic: Commercials, Good



Bloodbuster Blows Chunks

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Coolzor brings us a disgusting ad campaign courtesy of Italin B movie store Bloodbuster, a haven for classic horror movies of old. Not that any movie, however gross, would cause this reaction, it certainly makes the point. Se more of the chunky goodness here.

by Steve Hall    Aug-20-06    
Topic: Campaigns, Strange



Binn Hated, Hand Needed, Flooring Fingered, Zombies Attack

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- Copyranter hates, really hates Niche Media publisher Jason Binn and his prickish self importance. W don't know him but we think we hate him too after reading about his recent behavior

- Smaller sized newspapers are better. Especially if your laying in bed and your spouse needs a hand.

- BlogAds Founder Henry Copeland marvels at the Washington Post's description of its new blog ad service as "the next big, slightly-outside-the-mainstream idea."

- Intentional or not, the upside down version of this ad brings a whole new meaning to this flooring company's slogan, "Laid by the Best."

- Not at all related to marketing - unless, of course, it turns out to be some stealth promotion for the next zombie flick which it won't because it's just a fun little flash mob gig - but a mob of zombies attacked San Francisco Saturday. And Vancouver.

by Steve Hall    Aug-20-06    
Topic: Newspaper, Publishing



MasterCard Joins Mini Movie Mania

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AdJab points out MasterCard is getting on the branded mini-movie bus and will be debuting a two minute drama entitled Late:MasterCard Mini Drama which will follow a man, as the press release describes, "Late opens with a professional 20-something male driving along a busy street with a pile of cash on his passenger seat. The story unfolds when he has a leading phone conversation with someone who is anticipating the cash drop-off and provides specific instructions on how that cash is to be provided. Through a series of suspenseful scenes that feature the nervous driver stopping to make a briefcase purchase using his MasterCard and an intense briefcase exchange amongst a crowd of people, the viewer is caught up in the events unfolding within this dramatic adventure." Well, at least they hope it's dramatic. We'll have to let you know after it debuts tonight on TNT at 8PM.

by Steve Hall    Aug-18-06    
Topic: Commercials



Coke, M&M, Johnson's, Jesus Bitch About Product Placement

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If you really want to know how product placement discussions go at FOX or at any other television network, check out this possibly crappy but maybe not so much video featuring a bottle of Johnson's Baby Sampoo, a bottle of Coke, the scrubbing bubbles guy, an M&M and Jesus as they bicker and bitch about the finer points of product placement. It's in the Huffington Post contest and was created by copywriter Jeff Greenspan and improvised with writers and performers from David Letterman, Conan O'Briend, VH1's Best Week Ever and Daily Show. While we think it's OK, new ad babe Ariel tells us it's lame.

by Steve Hall    Aug-18-06    
Topic: Video



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