Our Toronto correspondent Sanj sends us a couple ads and wonders about their merit. The first is an ad for fashion brand Jil Sander which Sanj says looks like an ad out of the 1940's and questions why that would motivate any woman to consider the brand. He also points out that, apparently, the brand is doing something right since it's worth 100 million.
Second, Sanj shows us an ad for Westin Hotels which does the Kettle One blank page thing with the headline, "Clear your mind. Free your sense. OK, so that blank page thing works with the headline but Sanj wonders what makes the Westin so special that it would actually clear your mind rather than , oh, say, a nice cabin in the Colorado rockies? After all, sleeping in a building with 1,000 other people isn't exactly mind-clearing.
What would you get if you collected all the Internet celebrities like the Subservient Chicken, Leslie Hall, Tron Guy, Peter Pan. the dancing baby and put them all in one place? You'd get the hilariously kooky We Are the Web. The Barbarian Group's Eva mcClosky sent us this gem in which the celebs are there to support net neutrality, the movement to stop big business from tiering Internet access. It's a hot political potato but the site's a deliciously quirky delight.
Hoping to get some "Tar-zjay" cache, stodgy and very un-gay Wal-Mart his hooked itself up with gay marketing firm Witeck-Combs Communications and joined the National Gay & Lesbian Chamber of Commerce. Not quite sure there's a match there.
If OMD has it's way, it's the media that's also shit out of luck as well if some client complains and demands to be refunded for a screwed up ad buy. Media Daily News reports the agency has added wording to it's insertion orders requiring the media to pay the agency back if the agency issues a credit to the client. Can you see the creative accounting this enables? Client to agency: Let's screw those fuckers over at ABC. Agency to media: You need to pay us back for that screwed up buy on Lost. Agency to Client: here's that invoice for that...uh...fee for that...uh...work we did for...uh...something that...uh...just happens to match the cost of that ad buy on Lost.
Mike Yuhas over at AdFreak has a great You've been in advertising to long list if... list that recalls some really old ad markers like the DoubleMint Twins seeing you through puberty or actually saying you knew Leo Burnett versus saying you know Alex Bogusky when you're trying to pick someone up at an ad conference. The most depressing indicator: agency interns calling you Sir or Ma'am.
Ariel, serving up some smack talk, offers us her review of a recent campaign for high-end women's athletic apparel boutique Sporteve and it isn't pretty. Designers take cover. Since there's no women in the testosterone-fueled offices of Adrants, we felt it only fair and balanced to ask the opinion of someone a bit closer to the audience with whom the ad is actually attempting to communicate. If you like a good ad trashing, give her a read and let her know what you think.
Now here's an interesting way to promote your jeans. Grab thousands of them, make a giant two ton ball out of them, slap your logo on them and put them in a museum in China. Oh, and have a contest too that gives people the chance to win $625 in cash for guessing how many jeans are in the exhibit.
Hmm. Well it's not like anyone didn't see this one coming. As soon as we woke up this morning, we saw that Ariel, who had her own eloquently negative opinion on the subject, sent us an electronic fist bump to let us know Agency.com had pulled out of the Subway pitch. The reason apparently, is related to a conflict with another piece of business the agency was pitching. Right. Agency.com claims the video debacle had nothing to do with its decision to pull out of the pitch with a spokesperson telling Ad Week in typical face saving fashion, "Our decision was based solely on this conflict of interest." Yes, there's only so many fist bumps a single agency can handle at one time. We guess everyone can't roll big all the time.
Created by Ignited Minds, this eye catching commercial and subsequent campaign for FOX and the Kaiser Family Foundation urges 15 - 24 year olds to pause and think before that make tough, life decisions. The commercial opens with a fast-moving, stylized Pong-like video game paddles which then slowly convert into the pause symbol and a voiceover says, "when you give yourself a minute to think, you give yourself a chance to make a better decision" The spot closes with "It only takes a minute to change your life and a URL which points to fox.com/pause. Future spots will address specific issues like sexual health and substance abuse.
glossy's Shannon Stephaniuk tells us this little video from Three Legged Legs was named Best Animation Tuesday night at the Global Student Animation Awards. Intentionally or unintentionally, the video mirrors a children's book,
the name of which we can't place right now The Lorax, and illustrates how dirty mankind chews up the earth's resources until nothing is left and then moves on to its next target.