Ever the mysterious one, AdWeak, has returned once again to tear apart the ad industry. Never heard of AdWeak? AdWeak was the George Parker of 2002. The AgencySpy with a heavy dose of insiderism. Adrants with far more imagination. AdWeak routinely skewered the industry with witty spoofs and The Onion-style reporting.
Which conferences will you be attending this summer? We'll be at Affiliate Summit East in New York August 9-11 and ad:tech Chicago September 1-2. Will we see you at either conference?
If you don't know anything about affiliate marketing, you should really consider attending this conference. A year or so ago, all we knew about affiliate marketing was that it had something to do with putting Amazon links on your website to get a share of revenue generated but anyone who bought something. Well, it's a whole lot more than that and there's a lot of manoy to be made for companies willing to put in the time and effort.
If you're looking for a broader view of online marketing spanning from demand generation to online metrics to social media to mobile to ecommerce to search to widgets, you should check out ad:tech. And who doesn't love a visit to Chicago's Navy Pier?
And our seriously geeky side also wants to check out the Gnomedex geekfest. We'll see if that fits into the schedule.
Social Media got you down? Confused by all the hype? Sick of "social media strategists" knocking on your door all day long? With the introduction of ViralHeat, you'll no longer have to deal with these bothersome headaches. Nope. For just $9.99 per month you'll get a full suite of tools to monitor and analyze all the social media bullshit swirling around the toilet of today's marketing cesspool.
- Like games? Check out Fngrz of Fury. It's got Juliette Lewis and lots of Kung Fu.
- Remember the book-promoting video in which a woman with breasts so large she needed a wheeled table to support them? Well here's another promotional video for the same book. This one's called Cocks Away and it's all about, yes, cock.
- Justin Timberlake will promote a line of fragrances but he won't put his own name on one. Why? "I don't know that I would be completely comfortable with a my-name fragrance. It feels like cheating, almost. It doesn't seem like you are creating anything," said the artist.
- LA-based independent creative agency David&Goliath has created a new website for Kia Soul. They say it's "immersive." Yea, we've never heard that term before either.
Here's the perfect tool for creating your next ad campaign. With a simple slider you can play around with the same ad so that it serves two purposes: to win awards or to follow strategy and build business. Seems you can't have both so you might as well have an easy way to modify the ad you sold to the client that actually works and the one you submit for that awrad you're so disparate for.
And who do we have to thank for this little piece of amazement? An awards organization, of course. Specifically, the Canadian Marketing Association Awards.
Give it a try and see what you can do with a FedEx ad.
The very (intentionally) retro-looking Olympus PEN received some retro-looking stop motion promotion in a video which highlights the life of a man from the day when the original PEN camera made its debut to this year's reintroduction of the model. We follow him from his grade school days, throughout his entire life and back again to a reunion in front of the school.
The video was created by shooting 60,000 images, printing 9,600 of them and then shooting another 1,800. The music comes from Johannes Stankowski.
Well we didn't see any this morning but maybe you did. The sidewalks of New York, Los Angeles and Philadelphia have been covered with 220 applications of 'green graffiti." Green graffiti is applied by placing a stencil (in this case, Dominoes) on the sidewalk and then pressure washing the cut out so the message applied is simply a cleaner version of the area around it. So, no paint, no chalk and no dye. Possibly just a few angry city officials who may end up asking the sanitation department to go out and make the sidewalk messy again.
Of course this being a promotion, there's a contest involved: "The first 250 people to email email@example.com and submit a photo of them with a Green Graffiti® sidewalk Domino's logo will receive a $15 Domino's gift card, good for a Domino's American Legends pizza."
Have at it.
There is a valid argument for not legalizing marijuana. There's also a valid argument for doing so and it's being made in a new commercial from California's Marijuana Policy Project Foundation featuring a marijuana user.
In the commercial, the woman says, "...the governor and legislators are ignoring millions of Californians who want to pay taxes. We're marijuana consumers. Instead of being treated like criminals for using a substance safer than alcohol, we want to pay our fair share."
See that? Blue sky. That's a rarity these days. Just thought we'd point that out as we share with you this promotion for from Toyota for its 3rd generation Prius. Not that anyone is sitting outside much these days given the incessant rain but a free solar-powered WiFi area was set up outside Boston's Prudential center.
From 8AM until 9PM, anyone can sit down, plug their laptop in and enjoy some free WiFi. Sadly, sunny weather is not guaranteed.
Well this is fun. And smart. School supplies are boring so what do you do to create some excitement for the line? You get 156 kids and 156 ring binders to do a large-scale coordinated stunt which is actually fun to watch.
Though it's kind of fun, all it consists of is kids flipping the binders to create various coordinated patterns when viewed by camera from above. That's really all it is. We like simplicity.
And there's some cultural relevance we're quite sure we're not understanding as we don't speak the local language. Doesn't matter. Still fun.