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Acronyms and 'Bust-Accentuating Top' Make For Bad Truth Ad

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Arnold is out with another mock interview ad for the Truth campaign. In this entry, a seemingly immovable woman is subjected to the interviewers over-excited explanation of yet another business acronym. This one's AMPED or Articulate Motivated Passionate Energetic, which, clearly this woman is not.

The interviewer is amusingly animated. The woman is a dead fish. Perhaps due to years of suffering under the weight of her...oh that would be so rudely sexist to say! How dare we? Oh but wait. AdFreak got all sexist by suggesting just because the woman is wearing a "bust-accentuating" top, the ad is a bit NSFW. Huh?

more »

by Steve Hall    Jul- 8-09    
Topic: Bad, Cause, Commercials, Creative Commentary, Opinion



Axe: Now Available in Leather

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Is it an ad for chocolate? A modern ad for Chrysler's new "rich, Corinthian leather?" A preview for a yet another scifi/horror movie in which creepy things crawl underneath your skin? Or is it an ad for Axe deodorant? If it wasn't labeled and logo'd as an Axe ad, we're not sure we'd know

by Steve Hall    Jul- 8-09    
Topic: Commercials, Racy, Strange



How to Get People to Stop Calling You

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Sick of getting too many phone calls and texts? Yea, we aren't either but Samsung thinks it's a big enough problem to launch a "24-hour silent disco" dance competition during which people listen to their Beat DJ phones and hope no one calls them. If they do receive a call or text they are eliminated from the competition.

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by Steve Hall    Jul- 8-09    
Topic: Celebrity, Mobile/Wireless, Promotions, Strange



It's A Fake, Fake, Fake, Fake World

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Have you ever walked around the city and wondered whether or not your the only person there and the rest of the city is just one giant prop? No? Well the guy in this Barclays commercial does. That is until he bumps into a Barclays bank and all his worts nightmares are eradicated. Why? Because Barclays has substance in a world of financial insecurity. Or so they say.

by Steve Hall    Jul- 7-09    
Topic: Commercials, Good



Bill Posters Are Ugly. Except the Ones Created by Ad Agencies

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Remember when the whole anti-graffiti thing was all the rage with marketers trying to hire graffiti artists to "bomb" their brand all over the place? Well its back. OK, not really but here's a twist on the whole thing.

In Australia, there's an apparent bill posting problem causing undue visual pollution. Making matters worse are the ugly signs telling people bill posting is not appreciated. Well, always the category of company to put its mark on something, an ad agency has come to the rescue.

Happy Soldiers has taken it upon itself to rid the urban environment of bill posting and the ugly posters decrying it. How? With more postings, of course. But, this being the work of an ad agency, these are no ugly postings. Nope.

Have a look.

by Steve Hall    Jul- 7-09    
Topic: Agencies, Outdoor, Poster



Brands Go Green For Rain Forest

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Last week in London's Piccadilly Circus, St Trinian star Talulah Riley posed in front of new Princess Rainforest Project billboards which feature an animated frog. Riley virtually kissed the frog from afar optical allusion-style.

McDonald's and Coke are supporters of the effort. The Coke sign tuns green and shows the faces of Daniel Craig, Harrison Ford and Kermit the Frog.

Other campiagn elements include MySpace (???), Facebook and Twitter.

London's Cake Group created the campaign. See images here, here and here.

by Steve Hall    Jul- 7-09    
Topic: Cause, Celebrity, Outdoor



North Korea On Its Way Towards Mud Wrestling Beer Babes

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As quirky (by our standards) as a Japanese commercial, brewer Taedonggang has launched North Korea's first beer commercial. The two-and-a-half minute commercial touts the beer as the new look of Pyongyang and that it will ease stress - not a bad selling point for a country which appears to have a lot of stress going on inside it.

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by Steve Hall    Jul- 7-09    
Topic: Commercials, Opinion, Strange



A Unique 'Stream' Will Get You Noticed

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Italian retailer Police has cast aside boredom and done something unique to find its next spokesmodel. With a very strange video in which a dude power-urinates all over the place, people are encouraged to submit their photo along with reasons why they are "younique." Others can vote for their favorites every two weeks until sixty finalists have been selected. Final selection by the retailer and its creative agency will occur in September. The winner will appear in the Be Younique 2010 ad campaign.

How Younique are you?

by Steve Hall    Jul- 7-09    
Topic: Brands, Good, Promotions, Strange, Video



Top Ten Ironic Ads Highlighted

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- The Consumerist has a list of the top ten ironic ads including Dutch Boy touting lead paint, James Dean promoting safe driving in a PSA and Union Carbide promising to build a new India.

- Want to win a trip to Hawaii? Enter Pacifico beer's Epic Adventure Photo contest.

- Did you know that you - yes, you - are killing YouTube. Why? because you are a cheap, greedy bastard.

- Want some free ideas? Bald Guy is giving them away here.

by Steve Hall    Jul- 7-09    
Topic: Promotions, Trends and Culture, Video



How SEO Killed the Corn Farmer

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SEO? Say What? Yea, search engine optimization. Heard of it? No? Well if you haven't, you don't know much about online marketing. But that doesn't really matter because OneUpWeb does know that they can help those that don't.

So how does an SEO company talk about the mundane aspects of far-from-Cannes but more-meaningful-than-Cannes marketing tactics? It creates an eight chapter video, of course. And that's what How SEO Killed the Corn Farmer is all about.

more »

by Steve Hall    Jul- 7-09    
Topic: Online, Tools, Video



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