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Ladies, once again a marketer wants to leverage your bootylicious ass for its own financial gain. As if the brand had never heard of Juicy, a press release touting a promotion for KFC's bun-less Double Down sandwich reads, "KFC is recruiting college co-eds to serve as 'human billboards' for its bun-less Double Down sandwich. Forget park benches, sky writing or on-blimp advertising. KFC is taking advertising to a whole new medium: the backsides of college sweat pants."
Um, what? A whole new medium? Hello? Has the brand been asleep for the past 20 years? Has it never seen clothing from Juicy? Or any clothier for that matter? Has it not witnessed the message-clad ass strutting down every sidewalk in the country? Has it never heard of ass-vertising? Has it never read Adrants?
There's a few ways to sell a fragrance. Hire Britney Spears. Hire Beyonce. Hire Sean Combs. Overpay Nicole Kidman. Or, if you're Playboy, grab a Playmate, dress her like a school teacher and have her lecture about how to choose a fragrance while sitting on a desk.
Much like McDonald's used to do, Pizza Hut, for its new Your Favorites Your Pizza Hut campaign is bringing out its fresh-faced talent to front the new campaign.
"With our new brand campaign we really wanted to hone in on what sets Pizza Hut apart," said Kurt Kane, Vice-President of Marketing at Pizza Hut. "Pizza Hut customers know that they'll get great tasting pizza, pasta or wings from us. But what keeps them loyal to the brand is a connection between our food and the special moments in their daily lives. Whether it's family pizza night or a get together with friends; at Pizza Hut we believe every moment deserves to be a favorite moment."
What Kane meant to say was young, good-looking people are much more enjoyable to look at and a more effective advertising strategy than stalking celebrities' children, abandoning babies or unleashing a sexed-up Jessica Simpson on a horny kid. OK, a sexed-up Jessica Simpson is never a bad thing but that particular scenario was a bit creey.
To prove just how much the Audi Quattro all-wheel drive hugs the road, Lowe Roche put together a stunt during the Toronto Film Festival. Model sized Audi Quattros were outfitted with powerful magnets. The models were then affixed to metal objects around the city where crowds attending the festival tried to pull the cars off. Well, akin to the Quattros road handling abilities, the cars were not easily removed. But once they were removed, a message on the bottom was revealed: Nothing Sticks Like a Quattro.
We like the method used to deliver the message. It was stunt-y but the stunt was directly related to the salient point the agency was trying to make. That doesn't always happen. This time it did.
From Duncan/Channon comes a new commercial for StubHub which makes the argument improper ticket purchasing could result in the use of high powered binoculars because you'll be sitting in the nose bleed seats.
That and the binoculars will need to be so powerful that, well, they might take a bit of extra effort to carry.
Ever get up in the middle of the night to have a little snack and end up making so much noise you wake up your partner? Well the guy in this Frosty Jacks Cider commercial makes a lot of noise, wakes up his lady and ends up accidentally sitting down on something not quite designed to say upon.
Of course, it being the middle of the night, the item sat upon might just become a bit of a toy if the couple turn out to be adventuresome.
There seems to be a revolt among local chapters of the American Advertising Federation over the national board's recent decision to increase the price of ADDY entries. A letter to the members of the Kansas City AAF reads, in part, "The new fee will increase the national portion of each ADDY entry fee from $2 to $15. A 750% increase that they refer to as 'modest.' Currently, the ADDY entry fee for members is $38 per entry. With the increase from nationals, the entry fee will be raised to $51 per entry.
While the Kansas City AAF supports the AAF and isn't defecting, it's putting it's foot down calling the increase "potentially devastating." In the letter, the KC AAF claims the increase "will cause us to experience a $15,000 to $25,000 loss for our fiscal year - instead of making the small profit we had budgeted for. It is too large a loss for us to absorb and would force us to raise fees on other things - an option we find absolutely unacceptable."
All the drama is on the KC AAF blog if you want to dig deeper.
The Art Director's Club has launched "The Creative Process Illustrated - on YouTube", a new series of with leading creatives. The first group of interviewees for this ongoing film project are:
- Kevin Roddy, CCO, BBH New York
- Benjamin Palmer, co-founder/CEO, The Barbarian Group
- Wieden+Kennedy's Eric Kallman and Craig Allen (the team behind the Old Spice campaign)
- Terrence Kelleman, president/designer, Dynomighty Design
The interviews were done by University of Oregon School of Journalism and Communications professor Deborah Morrison and Southern Methodist University-Temerlin Advertising Institute professor Glenn Griffin. The pair co-author a new book The Creative Process - Illustrated.
These and other creatives will speak at the series premiere at an Advertising Week event on Tuesday, September 28, 7:00-9:00 pm (free drinks, snacks) at the ADC Gallery. The interview series will later be posted on the ADC-YouTube Show & Tell brand channel ) with new interviews added quarterly.
In a recent study of online advertising executives, TagMan, a online ad tag management, found almost all (99%) faced problems with ad pixel/tag implementation and management. Nearly nine in ten (86%) of respondents have had tags implemented incorrectly on the sites they manage and three quarters (75%) had seen delays in the implementation of tags due to website development cycles.
The implications of tag management issues among respondents included loss of campaign performance data (65%), delays in launch of a new campaign (63%), delays in use of a new marketing technology (58%), loss of website traffic (31%), loss of website sales (28%). Only 1% said they never faced tag management issues.
A billboard in Sioux Falls for Avera Health's WhyImAlive.com which touted the importance of having a family emergency medical plan showed a woman sitting on a gurney in front of a smoking car after an accident. The agency that created the board, BVK, put a smoke machine behind the billboard so the smoke on the billboard would appear to continue upward into the sky.
While the billboard drew many people to the website, the local fire department wasn't too happy with the stunt and had the smoke machine turned off after just two days. The campaign is still up and running but it's now smokeless.
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