« Aug-10 | This archive, pg:  1  |  2  |  3  |  4  |  5  |  6  |  7  |  8  |  9  |  10  |  11  | Oct-10 »

If You Were A Celebrity, Would You Go Naked For PETA?

glee_lea_michele_peta.jpg

RadarOnline's Jessica Campbell was on some red carpet somewhere and she decided to ask celebrities if they would go naked for the organization's ad campaigns. Everyone jumped in from James Cromwell to Glee's Lea Michele who said, "I don't think we need to see a billboard of me naked to know I am anti-fur. But if they asked I would probably do it."

by Steve Hall    Sep-27-10    
Topic: Cause, Celebrity



World's Most Boring 'Ad' Shot in 3D With Kate Moss

kate_moss_3D.jpg

How appropriate. While the advertising industry kicks off its annual circle jerk, Kate Moss finds herself in the middle of another. Artist and filmmaker Baille Walsh is out with 3D work shot at 1,000 frames per second and captures Kate 'inexorably in the parallax gap; a butterfly in a spider's web."

Good God. And if that weren't enough, the ads description continues with, "Kate's face appears frozen, transforming her into an impenetrable deity. She is a figure of contemporary fantasy, shattering her own self-image."

Seriously? Seriously? yea, the technical shit is great but why? Why?

Oh, sorry, it's just an experiment.

more »

by Steve Hall    Sep-27-10    
Topic: Celebrity



Family Selfs Itself to Advertisers

billboard_family.png

My how far we've come since the Million Dollar Homepage. Carl and Amy Martin, along with their two children Layne and Kaitlyn, are selling themselves to advertisers. The family has launched The Billboard Family, an offering that allows advertisers to own the Martin's lives.

For advertisers who buy in, the Martin family will wear a brand's t-shirt "all day long, taking loads of photos and videos. We then promote your company online on Facebook, Twitter, Flickr, YouTube, and our Website, as well as to all of the many people who ask us why we are all wearing the same shirts."

And like others of its ilk, the cost for a brand to participate increases as the year goes on. No brand has bought in yet but stranger things have happened.

It's one thing for a guy to sell his wardrobe or his forehead or hot chick to sell her body but for a family to sell themselves...and their kids. We're just not sure about this one.

by Steve Hall    Sep-27-10    
Topic: Human, Strange



Big Boobs Ad For Sale on eBay

NYF_Busty.jpg

This is hilarious. Two years ago, we wrote about an ad for New York Fries created by Toronto's Zig which featured a woman with large, fake breasts. The ad, which compared New York Fries to fake breasts, carried the tagline, "Real Fries in A Fake World" and made the argument New York Fires are better because they are real.

The ad has popped up on eBay and is or sale. Yes, someone is actually trying to sell the ad. For $7.99. Plus $3.50 shipping.

Which is really, really funny. Because the ad can be found anywhere online. And right here on Adrants.

by Steve Hall    Sep-27-10    
Topic: Strange



IAB Announces Competition to Create New Ad Formats

new-iab-logo.gif

Hoping to "fuel online creativity and move brand marketing dollars to interactive" and spitting in the face of the notion the banner is dead, the Interactive Advertising Bureau, standards body for interactive advertising formats, is, for the first time, hosting a competition to develop new online advertising units.

IAB president and CEO Randall Rothenberg said, "We are launching a formal call to action today for creatives, technologists, publishers, marketers - the entire advertising and marketing ecosystem - to bring us their best ideas for ad formats. The Internet has opened a floodgate of creativity, and it is critical that we fashion an environment where both the art and science of advertising can flourish and deliver engaging experiences that resonate with consumers and build brands."

more »

by Steve Hall    Sep-27-10    
Topic: Online, Policy, Promotions



It's Advertising Week! Can You Handle It?

advertising_week_2010.jpg

IAB MIXX, OMMA Global, Web 2.0, Fast Company Global CEO Summit, ARF, The Dirty Little Word, Night of the Ad Eaters, VideoEgg Battle of the Bands, AWNY, The Big Ad Gig, ANA, Facebook Party and 3 billion other entities and events.

Yes, folks it's Advertising Week. The seventh annual adfest during which the ad industry heads to New York to learn, share and cavort. There is more to do than any single human can accomplish. But that's OK becasue we have Twitter and blogs and all manner of social media insanity to keep up with the week. Even if you live in Iceland.

Be sure to follow @advertisingweek on Twitter. Check out Advertising Week's AW Voices Blog and their Let There Be Advertising Week Posterous blog. And, of course, the Advertising Week website.

And if you need a constant steam of Advertising Week in addition to following the #adwk2010 tag on Twitter, check out WADV, Advertising Week's radio coverage of the event. You can also find it on iheartradio.

by Steve Hall    Sep-27-10    
Topic: Industry Events



Ad Hotties, Netflix Blunder, Re-spawned Cookies, Nude Casio

ad_hottie.jpg

- This Advertising Hottie is indeed a hottie.

- Netflix planted actors in the audience of a press conference for the launch of its Canadian web video offering. It didn't go over very well.

- The just can't be good. No. Not at all. An online cookie that just won't give up, respawning itself whenever a user deletes their cookies. No. Not good at all. Not one bit.

- During Advertising Week, Sprout will introduce AdVine. AdVine publishes ads simultaneously in Flash and HTML5 which Sprout claims will help agencies save time and money building for desktop browsers, mobile browsers, and in-application all at the same time.

- Naked bus wrap titillates to sell Casio Watches.

- Disney is out with Let the Memories Begin, a user-generated campaign playing out on DisneyParks, Facebook, YouTube and MySpace.

by Steve Hall    Sep-23-10    
Topic: Industry Events, Outdoor, Tools



Drunk Driving Arrest Plays Out Over Social Media

twitter_drunk_driving_psa.jpg

We've all seen those gut-wrenching PSAs that urge us not to drink and drive. The ones that show the emotionally intense ramifications of that poor decision. From the simple to full-on death and dismemberment. We're late to this but this new PSA from Sherry Matthews Advocacy Marketing for the Texas Department of Transportation takes a decidedly different approach.

We see a tweet about meeting for a drink at a local bar. The entire scenario then unfolds online on social media platforms such as Twitter, SMS, Facebook, Gowalla(?), online banking, Google, Gmail and LinkedIn. From start to finish, the story is told using today's methods of communication.

more »

by Steve Hall    Sep-23-10    
Topic: Best, Cause, Social



Stemilt Fruit's Clem and Milty Reenact Classic Viral Videos

stemilt_clem_milty_diet_coke_mentos.jpg

Re-imagining the Star Wars Kid, BMW's Tablecloth Trick, Charlie Bit My Finger, the Diet Coke Mentos Experiment and our favorite, Where the Hell is Matt, Stemilt Growers' Clem and Milty have some fun re-enacting classic viral video clips.

Of the campaign, Stemilt Marketing director Roger Pepprl said, "Clem and Milty are fun characters that have a tough time successfully recreating these videos, many of which have become sensations on YouTube. We teamed up with Howell at the Moon to create these videos in hopes of entertaining people online, as well as educating them that Washington produces the best apples in the world."

See the videos here. They're kinda funny. And they bring back warm memories of video's early days...when a viral really was a viral.

more »

by Steve Hall    Sep-23-10    
Topic: Video, Viral



Twitter or Beer? Which is the Best Social Medium?

twitter_beer_social_medium.jpg

A billboard for Summit Brewing ponders which is the better social medium; Twitter of beer. The billboard is part of an ongoing campaign which sought creative submissions from people. Winners would receive a $50 gift certificate and have their creative featured on a billboard.

This particular board was created by Fast Horse designer Hilary Heinz.

So which is it? Real world socialization lubricated by alcohol? Or online socialization lubricated by the ability to portray yourself anyway you choose?

by Steve Hall    Sep-23-10    
Topic: Outdoor, Social



« Aug-10 | This archive, pg:  1  |  2  |  3  |  4  |  5  |  6  |  7  |  8  |  9  |  10  |  11  | Oct-10 »






Featured FREE Resource: