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Yea. It's formulaic. You could sell any product this way. Following the tried and true rule that only hot people can do anything right, show "regular" people making the egregious mistake of dropping their iPhone...in slow motion,,, while capturing their every pained grimace as they come to the realization their phone is not a pile of useless metal and plastic parts on the sidewalk. Then show a super hot women who simply smiles when her phone drops because she knows her phone will survive as it's protected by CaseMate.
- Who needs billboards when you can mess up the nautical landscape with branded sails?
- How do women climb to the top of the creative ladder?
- Have fun with this hunter and a bear in a choose your own adventure video series for Tipp-Ex.
- The deadline extended to September 7, 2010 for the ADC 90 CFE Cube Design Project.
- Yea. Here's that Greenpeace deforestation ad. I you can't guess what it's all about before you view, you need help.
- In Sidewalkgate, Zynga may end up owing San Francisco more than clean up costs for its sidewalk advertising stunt.
Kinda like the idiocy of that car that can break a glass with its engine noise, Orange is out with a commercial during which an opera singer breaks a glass with her voice delivered through a cell phone connection. Yea, that's exactly what we want. Don't you think mobile providers should concentrate of the important stuff first like, oh, calls that don't drop and service that is everywhere?
Of course we love the tagline of the commercial which reads, "Don't believe everything you see" thus, basically, negating the entire point of the ad.
Jack Link's Beef Jerky is out with another promotion giving film and advertising students a chance to create their own Jack Link's TV commercials. Called "Messin' With...? Student Film Contest" the offering invites students to create and produce a 30-second TV spot using Jack Link's Messin' With Sasquatch advertising campaign, launched four years ago, as their guide.
From September 1 through October 20, students can submit their videos to Jack Links. The winning submission will air on ESPN during the 2010 World Series of Poker Final Table in November. In addition, the winner will receive a Sasquatch-sized prize package worth $2,500 which includes a trip for two to Las Vegas at the Rio® All-Suite Hotel and Casino (um, there's better casinos there, people), two tickets to attend a World Series of Poker viewing party, an expense allowance, product and other prizes.
Sounds like a lot of work just to go to Vegas. It'd probably cost less and take less time to just book a flight and hotel or a weekend and have fun on your own.
Wait a minute. Are you serious, Jack Links? The "Learn More" link off your contest page is a link to a PDF of the press release? Lame. Very lame.
To promote what assuredly will be a piece of crap movie, Sony is out with a billboard campaign which asks, "Still A Virgin?" The movie is called The Viginity Hit and the boards offer an 800 number to call which leads to simple choices such as "press three if you don't know if you're a virgin or not."
While a help line for virgins might be a bit strange, it dovetails perfectly with the premise of the movie. Three guys spend the entire movie trying to get their friend laid...and film it when it happens. Don't we have enough of that crap all over the internet already?
Stranger things have happened though. The film cost $2 million to make so it's a forgone conclusion it will definitely make some money for Sony. And who knows. It would be a sleeper hit like American Pie. Hey, we're just keeping our "we told you so" options open here.
After a six month test in Australia, Google has opened up a new ad platform on its Maps product. Brands can place a logo on their locations within the application. The logos will replace the standard grey logos which already appear in the product.
The program is rolling out initially with four advertisers according to Advertising Age. Bank of America, Target, Public Storage and HSBC have signed on for the beta period. Soon, all. businesses will be able to claim their space on Maps.
This contributed article is written by Jaffer Ali, CEO of Video Snack Network. He lays out the facts regarding video pre-roll advertising and why it's a bust.
Illusions commend themselves to us because they save us pain and allow us to enjoy pleasure instead. We must therefore accept it without complaint when they sometimes collide with a bit of reality against which they are dashed to pieces. --Sigmund Freud
This article is likely to irritate a lot of people. Of course that is not the goal, but an expected byproduct nonetheless. Let me first begin by stating in absolute terms that I wish I were wrong about what follows, because my life would have been rendered easier.
Here is the conclusion and the rationale will follow:
Pre-roll video is a terrible DR and branding vehicle!
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