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Zombie's Invade Madrid for Resident Evil: Afterlife Promotion

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We'll watch Milla Jovovich in anything which is really the only reason we even care about this Resident Evil Afterlife promotion in Madrid which had zombie hands crawling out of sewer grates, doors, flower beds, display windows, buses and other random places.

Watch the video as onlookers react and record the stunt. Copyranter reports Bungalow 25 is behind the stunt.

more »

by Steve Hall    Sep-17-10    
Topic: Guerilla



PETA Wastes Water to Get People to Save Water (And Go Vegan)

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As the very cute PETA Spokesperson Lauren Stroyeck told the Tulsa news media how much water is wasted to process meat, two PETA employees, Virginia Fort and Lauren Quillo, showered nude in downtown Tulsa. The group claims more water can be saved by skipping one pound of meat than skipping a half year of showers

Explaining the stunt, Stroyeck said, "Facts and figures alone aren't usually enough to engage people but when they see two ladies showering on the sidewalk."

As Fort and Quillo shower in the background, Stroyeck contimues, saying, "Over half the water in the United States goes to raising and killing animals on factory farms."

by Steve Hall    Sep-17-10    
Topic: Cause, Guerilla



ADC Young Guns Winners Announced

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The Art Directors Club has announced its ADC Young Guns winners. On October 7 from 7-10PM at the ADC Gallery in New York, the organization will honor the selected younglings. At the event, the ADC will unveil its brand spanking new ADC Young Guns 8 Cube which will be given to each of the winners.

The winner's portfolios will be on display in the gallery through October 22.

by Steve Hall    Sep-17-10    
Topic: Industry Events



Hottest NFL Cheerleaders Kick Justin Bieber Off ChaCha Chart

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It's Friday. It's almost the weekend. And we're getting a late start today. So we think this little news item from one of our favorite PR professionals is perfect to share. It's light. It's fun. And it's involves hot cheerleaders. Without further ado, here's what we were sent:

'In case you think ChaCha is only about text messages: On ChaCha.com, the Justin Bieber Topic page usually gets 1,200 page views a day and has remained in the #1 spot for a very long time. Nikki Minaj has recently taken the leading spot, applying pressure to the Bieb's in a very close battle for #1.

But, yesterday, Justin got spanked by 20 of the hottest NFL cheerleaders who collected 16,000+ page views.

I send this as a fun fact, not so you can ask me how to get in touch with that Redskins cheerleader (although if in your other reporting you find out, DO let me know.)"

Thanks, George. We'll do out best investigative journalism on that for you.

by Steve Hall    Sep-17-10    
Topic: Celebrity, Mobile/Wireless, Racy, Social



NBC's Apprentice Promo Eerily Similar to Lemonade:The Movie

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As you may have heard, Eric Proulx made a wonderful movie called Lemonade: The Movie. I had the pleasure of being one of 16 people featured in the film which told the stories of people who had been laid off, the trials and tribulations they went through and the new directions and successes they found.

Well, along comes The Apprentice. This year, the show is going back to its roots. Leaving behind the celebrity idiocy, the show will, again, focus on unknowns who were laid off during the recession and are currently trying to make a go of it. The promotional clip for this year's show is eerily similar to Lemonade: The Movie.

more »

by Steve Hall    Sep-16-10    
Topic: Opinion, Strange



Heading to Advertising Week? There's an App For That

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Way to capitalize on a big advertising event, Deutsch! And way to slap the developers of the horrific Advertising Week website in the head. Gone is unusable Flashturbation. In is an elegantly designed, simple to navigate, highly informative iPhone app that will guide Advertising attendees through the week.

Developed by Twin Particle, the app lists all events, has a built in calender and lets you easily add events to your phone's calendar. Sweet

by Steve Hall    Sep-16-10    
Topic: Industry Events



Butt Banned, Bikinis Rap, Nokia Backfires, Bingo Bombs

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- It's not only boobs that cause ads to get banned. Butts do too. According to the Russian Office of Federal Antimonopoly Service "indecent image of a woman's body cannot be placed in a public place."

- I'm on a boat. Absolutely nothing to do with advertising. At all. In anyway, shape or form. But it is hot. Bikinis, rap, profanity.

- Nokia HTC stunt backfires.

- There's a lot of ways to promote your bingo site. This is one of the more, um, odd methods.

- Pope your ride.

- Draw your own conclusions about Cornelius Trunchpole.

- Speaking of Cornelius Trunchpole, Sound Lounge has an interview with the man. The joke gets even more preposterous.

more »

by Steve Hall    Sep-16-10    
Topic: Packaging, Policy, Promotions, Social, Super Bowl 2011



Study: Most Social Media Publishers Bless Sponsored Content

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In a survey conducted by IZEA 2,800 social media publishers/users were asked about their habits on advertiser engagement, compensation practices and publisher preferences and earnings, resulting in the following key findings:

- 88.3 percent of social media publishers monetize social media in some way.
- 87.4 percent of social media publishers have or would create sponsored content.
- The average social media publisher spends $711 per year on hosting, education, conferences and related social media costs.
- Twitter users earn 298 percent more in SMS for their blog than non-twitter users.
- 35 percent of PR, social media and marketing professionals are not aware of the FTC guidelines on endorsements in social media.

Check out the full report here.

by Steve Hall    Sep-16-10    
Topic: Research



Advertising Hotties Site Wants Sexy Ad People

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Squarely in the category of Why Didn't We Think of This First comes Advertising Hotties, a site which hopes to build a collection of the hottest people working in advertising. There's only one image on the site so far and it's decidedly not hot so the site really, really needs your help.

We all know advertising employs some of the hottest looking people in the business world. From the fresh-faced intern who still dresses like she's in a club to the mature, mid-life gentleman who dresses like he's a GQ model, there are some amazingly good looking people walking the halls of advertising agencies and corporate marketing department.

more »

by Steve Hall    Sep-16-10    
Topic: Announcements



Banned Pregnant Nun Ad Takes Aim at Pope Benedict

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Antonio Federici ice cream, which had its pregnant nun ad banned by the UK's Advertising Standards authority for making a mockery of Roman Catholic beliefs isn't taking the ban laying down. The company plans to continue with the same theme and, in addition, make a point of targeting Pope Benedict with the campaign during his four day visit to the UK which begins today.

An Antonio Federici spokeswoman said, "We intend to defy the ASA's ban and will publish another ad from the series before the Pope's visit later this week. We are also in the process of securing billboards close to and along the planned route of the Pope's cavalcade around Westminster Cathedral."

The ad carries the tagline, "Immaculately Conceived ... Ice cream is our religion."

more »

by Steve Hall    Sep-16-10    
Topic: Campaigns, Opinion, Policy, Political



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