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The Sun Spoofs Old Spice to Pimp Page 3 Girls

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Well this is interesting. And sexy. And quite ingenious. To tout the 40th anniversary of its Page 3 Girls, The Sun has created a spoof of Old Spice's I'm on A Horse. The results are quite good. Shot in one take like the original, Page 3 girl Rosie Jones asks men to look at their woman and then back at her thereby coming to the sad conclusion most men's women are clearly not Rosie.

But, according to Rosie, that's OK because men can have her and all the other Page 3 girls in their hands everyday simply by picking up a copy of The Sun. And she has gifts. In her coconuts.

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by Steve Hall    Nov-12-10    
Topic: Racy, Spoofs



Triumph Bra and Miniskirt Welcome Visitors to Japan

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Well we haven't heard from Triumph in a while. No, not the motorcycle maker, the Japanese lingerie maker. You may remember some of the their marketing stunts such as the Ass Off which aimed to discover Japan's best but. Or the marketing of a bra that carried a quit smoking message. Or their introduction of bravertising in the form of a Hanshin Tigers Bra which honored the Japanese baseball team.

Now the brand is out with a bra designed to introduce tourists to Japan,. Yes, only the Japanese can come up with ideas like this. The bra - which is really a bustier - carries images of six Japanese landmarks including Mt. Fuji and the Asakusa district. And upon pushing one of three buttons on the bustier, a message will play, saying, "Welcome to Japan," in English, Chinese or Korean.

But wait, there's more! If a hot Japanese chick is going to walk around in this bustier and allow total strangers to press buttons atop her boobs, she might as well have a matching miniskirt she can flip up to show horny tourists a map of Japan.

Yes. Only from Triumph. Only in Japan.

by Steve Hall    Nov-11-10    
Topic: Guerilla, Strange



Cosmetic Surgeon Says 'Boob Job' Won't Increase Bust Size

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London Clinic cosmetic surgeon Dalia Nield is facing possible libel charges after publicly doubting Rodial Limited's claims its Boob Job cream can increase breast size up to 8.4 percent. In Daily Mail article, Nield questioned the company's advertising claims saying it was "highly unlikely" the cream would affect a woman's breast size.

Supporting her statement, Nield also said, 'Similar products have not worked in the past. The manufacturers are not giving us any information on tests they have carried out. They are not telling us the exact ingredients in the product and how they increase the size of the breast."

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by Steve Hall    Nov-11-10    
Topic: Policy, Racy



Mitsubishi Live Drive A Stupid Marketing Stunt

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Well this is pretty stupid. 180LA and B-Reel created a "technological first." Dubbed the Mitsubishi Live Drive, the companies created a way for people to test drive an Outlander Sport online. Or, "Live over the internet" as they like to say.

So let's just ponder this for a second. While it might be nice to play with a vehicle online like it was a motorized toy, what idiot would buy a car without physically touching the car and giving it a real world test drive?

This is the sort of work that makes headlines but does nothing for the car buying experience. Apparently the real reason they did it was to get into the Guinness Book of World records. Nice. But again, will this sell any cars?

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by Steve Hall    Nov-10-10    
Topic: Bad, Online



Nutcracker Makes Appearance at Mr. Peanut's Party

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The newly voiced (by Robery Downey Jr.) Mr. Peanut, silent for the first 94 years of his life, is host to a holiday party at his house. Everyone's in attendance including an unexpected guest, the Nutcracker, who, sadly, misbehaves but gets a just punishment from Mr. Peanut.

The ad, which debuted yesterday, is part of a $35 million "character revitalization" campaign which is giving Mr. Peanut somewhat of a makeover looking more like a nut and being dressed in a flannel suit. The trademark top hat, cane and eyepiece will remain.

Omnicon TBWA New York spin off Being created the campaign which includes POP, online and print. The campaign's new tagline is "Naturally Remarkable."

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by Steve Hall    Nov-10-10    
Topic: Brands, Campaigns



Screw Advertising Standards. Animate Your Unsafe Driving

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Do you work for an agency in Canada? Are you troubled by our country's strict guidelines for advertising which bans the depiction of unsafe driving in television commercials? Hate that rule and want to show whatever the hell you feel like in your car commercials? Then just copy what TBWA Toronto did for the Nissan Juke and turn your commercial depicting unsafe driving into an animated series which, apparently, is just fine with your country's Advertising Standards body.

Showing a hot chick in tight black leather works well too. See more of the campaign here.

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by Steve Hall    Nov-10-10    
Topic: Commercials, Policy



Lingerie Brand Teaches Men A Lesson

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Ladies, ever get angry when you're man breaks a date with you because he's too busy at work? Sure you have because men do it all the time...no matter how stunningly hot you are. So don't get mad, get even. Or at least get what you need from your man.

Suit up in your sexiest lingerie, cover up in a trench coat and go have your way with your man in his office. That's what the hottie in this Agent Provocateur commercial does when her man says he's too busy working on the Smith Report.

And then...well, just watch the video to see just how this woman handles the situation.

by Steve Hall    Nov-10-10    
Topic: Brands, Racy, Video



Please Take Our Readership Survey

It's that time again, readers. Time for you to take a moment and tell us a little bit about yourselves so we can make sure the content here on Adrants is what you want and the ads aren't trying to sell you stuff you don't need or want. We want everything to be as relevant to you as possible.

So please take a few short minutes to answer this one page survey so we can best tailor things to suit your needs. Many thanks in advance.

by Steve Hall    Nov- 9-10    
Topic: Announcements



Lingerie Shot, Asses Tightened, Underwood Glamed

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- Need your daily dose of ad hotness? Then take a look at images from the Candice Swanepoel photoshoot for Victoria's Secret.

- German ass gets tight courtesy of Reebok's Reetone shoes.

- Carrie Underwood is featured in a formulaic Olay commercial which is set to debut during the CMA Awards.

- Earlier this month Leo Burnett CEO Tom Bernardin and CCO Mark Tutssel released their new book - HumanKind. The book is about people and how creativity transforms the way people think, feel and behave.

by Steve Hall    Nov- 9-10    
Topic: Brands, Racy



Verizon Teams With iPad to Hype Upcoming Apple Relationship

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This has got to be the dumbest ad we've seen in a long time. While it's a forgone conclusion the iPhone is coming to Verizon, it seems Verizon couldn't wait to tout its upcoming relationship with Apple. No. They had to go create a stupid commercial. And use the iPad to do so.

Why is the commercial stupid? Because it's trying to scream, "The iPad. Now on Verizon!" Well, the iPad is not on Verizon. Not in this commercial. It's on Verizon Wireless. Which is the same is any other kind of wireless. Wireless is wireless. It's not 3G. The iPad is not on 3G in this commercial.

Now if they're arguing that the wireless device in this commercial is connected to to the internet via a a wireless 3G wireless connection verus a wired router, that's another story. Either way, the argument is not very clear.

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by Steve Hall    Nov- 9-10    
Topic: Commercials



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