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The Top Ten Most Dangerous Ads

DDT_good_for_me.jpeg

Oh the days when advertising was filled with innocence and just downright knowledge-challenged stupidity. Back when DDT helped make healthier, more comfortable homes; when sugar could help you lose weight; when lysol was a feminine hygiene aid; when babies drank 7-Up and when donuts were a vitamin-filled health food.

Oh yes, wallow in the glory days of advertising by reading the Top Ten Most Dangerous Ads. My how times have changed.

by Steve Hall    Aug-23-12    
Topic: Campaigns



James Carville, Mary Matlin Bicker For Mitsubushi

mitsubishi_matlin_carvel.jpg

In a new Mitsubishi Electric Heating & Cooling TV ad debuting August 27, political pundits James Carville and Mary Matlin bicker of the temperature in their home. Apparently with the Mitsubishi solution, you can be both fiscally responsible and comfortable all at the same time.

The ad, created by Ames Scullin O'Haire, will air on CNN, Fox New and on ABC and CBS during convention broadcasts.

more »

by Steve Hall    Aug-23-12    
Topic: Celebrity, Commercials



Six Strategies to Keep Your Facebook Fans Coming Back for More

When posting on your brand's Facebook fan page, you're limited only by your imagination (and, of course, your brand's corporate policies). But no matter what content type or subject matter you choose to post, according to Wildfire, there are six fundamental messaging strategies that you should always follow to maximize fan engagement. In this white paper, part of the Adrants white paper series, Wildfire will show you real-life examples of:

  • The one topic fans always like to talk about
  • The personal touch that leaves fans pleasantly surprised
  • The one thing you need to include in every post
Download Best Practices for Engaging Messaging now to see how smart brands are using these six proven strategies to tap into fan passions, trigger engagement, and make fans feel like VIPs.

by Steve Hall    Aug-23-12    
Topic: Research, Social



Microsoft Debuts New Logo

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Yesterday, Microsoft unveiled its new logo, a combination of the four colored boxes (now aligned evenly) and the word "Microsoft" in Segoe font. It's clean and simple enough. And we like clean and simple. Many times logo try to convey far too much and usually what they are trying to convey is cast in some cloud of mystery only understood by those who were in attendance during the logo's creation and presentation. The last time the brand changed their logo was in 1987.

Simple and Clean.

more »

by Steve Hall    Aug-23-12    
Topic: Brands



Giant Men in Cornfield Sell Farming Business Intelligence

AnswerPlot_5.png

To tout the farming data management in insight system, Answer Plot, Colle McVoy created an oversized billboard and two larger than life farmers in the middle of a field along the Interstate in Iowa. One can imagine the creation would look pretty cool as one approached. Check out additional photos below.

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by Steve Hall    Aug-22-12    
Topic: Outdoor



eHarmony Brings Love Ballads to the Street

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This just goes to show if you hand a person a mic, they'll get in front of a crowd and make a fool of themselves. Or in this case, get themselves into a cheesy eHarmony ad. Conscious Minds grabbed a piano, a song book and a camera crew and headed to 3rd Street Promenade in Santa Monica to capture random people professing their love to one another. Of course now, it's a YouTube video.

more »

by Steve Hall    Aug-22-12    
Topic: Guerilla



Big Ass Bus Booty Pimps Wax Jobs

waxing_for_all

So what's the next best thing to getting some ass? Staring at some while you drive out to the Hamptons. Yes. Courtesy of European Wax Center, you can stare at all the ass and mouthwateringly delicious abs you want. Just don't let your mind wander too far. The last thing we need is drivers drooling all over their steering wheels or trying to readjust their package while driving.

Shot by photographer Henrik Halvarsson, the visuals grace jitney buses and encourage viewers to snap a picture and visit the brand's Facebook page for a discount coupon. Thank you, Strawberry Frog.

more »

by Steve Hall    Aug-22-12    
Topic: Outdoor, Racy



Every Cup of Coffee Should Be A Starbucks Cup

starbucks_russia_wrap.jpeg

After a slow start, Starbucks is making headway in Russia. A recent promotion from BBDO consisted of postcards affixed with the Starbucks logo that could be converted into the familiar-looking warming wrap. The cards were placed in stores close to Starbuck's competitors and, as well, handed out to patrons leaving those competing coffee establishments. Ideally, the wraps would be placed around the non-Starbucks cups.

All well and good, we suppose. Unless people start associating the taste of competitor's coffee with that of Starbucks.

by Steve Hall    Aug-22-12    
Topic: Guerilla



Hot Chicks in Ads Aren't Always What They Seem

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You know what they say about making assumptions, right? Well be sure you take that to heart when you view this Japanese Toyota Auris ad which features 19-year-old transgender model Stav Strashko. In the ad, he/she struts towards the vehicle much like a model struts down the catwalk. Looking quite hot we might ad. It's not until he/she turns around do you realize what you're looking at. Don't worry, It's not a Crying Game shocker. This is advertising so the reveal is much more subtle.

more »

by Steve Hall    Aug-22-12    
Topic: Racy



Kids Shame Thailand Adults Into Quitting Smoking

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So this has been out for a while but it is too good not to share. Thailand's ThaiHealth enlisted kids to ask adults (some of which look like kids themselves) for a light for their cigarette. All the adults declined and proceeded to lecture the kids on why smoking is bad. The kids then asked," why do you smoke?", and handed the adults a brochure.

While enlisting kids to help in an effort like this is both questionable and brilliant, one this is clear; the campaign worked. After their encounter with the kids, adults put their cigarettes out and ThaiHealth saw a 40 percent increase in inquiries from smokers who wanted to quit.

more »

by Steve Hall    Aug-22-12    
Topic: Guerilla



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