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Heidi Klum Lends Curves to Jordache Again

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Five years after having fronted a collection and campaign for Jordache, Project Runway's Heidi Klum is back as spokesmodel for the brand. Following an outing with 30 Rock cast member Katrina Bowden last year, Jordache will hype a collection that will be sold at Walmart. The campaign will include print and television.

Of the decision to partner with Klum again, Jordache President Liz Berlinger said, "Heidi's beautiful and a great businesswoman and designer, and she also turns out to be an amazing dancer with great stamina. She danced from 10 in the morning until midnight in 5-inch heels. I'd have a hard time walking down the street in the heels she was wearing."

The new television ad will feature a soundtrack created by Brooklyn's Ian Love.

by Steve Hall    Aug- 8-12    
Topic: Celebrity, Racy



Five Tips For Marketers Eyeing Olympic Athlete Endorsements

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Questionable? Brilliant?

This Olympics-focused editorial series is written by Ronald Urbach, Chairman of law firm Davis & Gilbert LLP and the co-chair of the Advertising, Marketing & Promotions Practice Group at the firm.

Much of what we hear as we read the reports of the Olympics is: how many medals? It appears that the media is compelled to quantify success, sort of like an Olympic box score. Is the US leading in the total medal count? Is the US leading in gold medals? How many medals does China have? Will Great Britain, the host country, finally begin to rack up the medals? As I write this article, the US is leading in total overall medals, though not in gold. Great Britain is coming on strong - now in third, and Andy Murray beat Roger Federer for the coveted gold in men's tennis.

But to advertisers and agencies, the medal count pales next to the critical question - who will be the breakout advertising spokesperson of the 2012 Olympics? Will anyone rise to the level of a true advertising superstar?

more »

by Steve Hall    Aug- 8-12    
Topic: Brands, Celebrity, Opinion, Policy, Sponsorship



Luke Perry, Jennie Garth Join Old Navy's 90210 Reunion

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Amping up its already full bore 90's themed ad campaign, Old Navy has added 90210's (the real one) Luke Perry and Jennie Garth to its schoolhouse lineup. Previously, the brand had Gabrielle Carteris swooning over Jason Priestly who, the the Old Navy ad, is now a teacher.

This second CP +B- created 90210-themed outing features Luke Perry and Jason Priestly vying for the attention of the still amazing hot Jennie Garth who, like Priestly in the previous commercial, is now a teacher.

more »

by Steve Hall    Aug- 8-12    
Topic: Brands, Campaigns, Commercials



Bra Brand Opens Bra Lounge on College Campus

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New York-based youth marketing company Campus Solutions will open its first "bra lounge" in the student union of the University of Central Florida. Yes, it's true. A bra lounge. No, it's not a place where woman can come to unleash their breasts from the sometimes painful confines of their bras for a bit of untethered relaxation. No. It's a place where female students can come to learn about their proper bra size (we hear many women have it wrong) while noshing on hors d'oeuvres and drinking non-alcoholic beverages.

The brand behind the bra lounge is Lily of France who will have representatives in the lounge to measure women and point them to the proper bra size in the brand's catalog. Wait, what? No free bras? Bummer.

Campus Solutions will promote the Bra Lounge with on-campus signage, street teams, sorority events, contests and promotional prizes. Working with the university's fraternity and sorority system, Campus Solutions will also enlist brand ambassadors throughout campus to promote the lounge.

by Steve Hall    Aug- 8-12    
Topic: Racy



Just Saw Your Parents Having Sex? Eat Some Rugu

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This one is funny. Brilliant funny, actually. And so simple. And so relatable. While all of us may not have entered our parents bedroom while they were having sex, we've all had our encounters with various forms of embarrassment from time to time.

This new commercial for Ragu captures that awkward embarrassment a quirky way and runs with it. All to sell some pasta sauce.

more »

by Steve Hall    Aug- 8-12    
Topic: Commercials, Strange



Agent Provocateur Reveals Monica Cruz's True Self

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For it's Fall 2012 campaign, well known lingerie brand Agent Provocateur has tapped Penelope Cruz's little sister, the equally hot Monica, for yet another cinematic outing of better-than-advertising proportion.

In the mini-epic, called Wilhelmina, we seen Cruz step out of a carriage into a dark, dingy and wet London street circa sometime in the 1800's. She enters a building and is led to a back room, a photo studio of sorts where a gruff looking photographer promises his camera will "photograph your true self."

more »

by Steve Hall    Aug- 8-12    
Topic: Brands, Campaigns, Racy



Cadbury Goes Olympic, Grolsch Gives Beer Away

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- Some interesting Cadbury Idents running in Ireland during the Olympics.

- Check out this Grolsch case study that overviews their mobile-enabled campaign with the brand's famed Journt Von Des, a police inspector who never speaks but always gets his man.

- Here's that Singapore National Day video that asks citizens to have sex to raise the birth rate.

- comScore has announced the launch of comScore TabLens™, a monthly syndicated service providing insights into U.S. tablet ownership and usage. Based on a 3-month rolling sample of 6,000 U.S. tablet owners, TabLens will provide insight into tablet audiences, including demographics, content consumption habits and device ownership, to provide the industry with the most up-to-date look at this expanding tablet market.

by Steve Hall    Aug- 7-12    
Topic: Campaigns



David & Goliath Create Insanely Great California Lottery Spot

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David & Goliath have come up with a quick witted answer to the boring genre of lottery advertising. Granted, they still rely on the tried and true method of showing what sudden riches bring to a person but they've done it in such a way that it's quirky, fun and just strange enough to stray outside the norm. And we very much like outside the norm.

As the ad begins, we see a normal man walking down the street with his normal dog. But once he realizes he's won California's Strike It RIch, things change dramatically. And very quickly. And very strangely. There is so much rich detail within the last :20 of this commercial that you'll have to watch it several time to truly appreciate it.

Our favorite moment? Meeting the man's transformed dog, now called Cornelius and inventor of long division.

more »

by Steve Hall    Aug- 7-12    
Topic: Commercials



Crazy Rob Zombie Cures Ant-Fueled Craziness

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This Rob Zombie-directed slice of horrific wit has fun with the children's song, The Ants Go Marching. As only Zombie can, he conjures a situation where a woman is driven so crazy by the presence of ants that she becomes overwhelmed with the uncontrollable urge to, well, go crazy and kill.

Thankfully, there's Amdro which, because it annihilates ants, can return even the craziest person to a state of calm.

more »

by Steve Hall    Aug- 7-12    




Why 'Exposure Rate' Will Improve Your Facebook Marketing

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If you haven't been sleeping under a rock then you know social media has quickly become one of the preferred methods for brands to interact with consumers. When done right, social media can foster meaningful relationships between brands and consumers that never could have existed before.

A new report from Kenshoo, part of the Adrants white paper series, is the first of several from digital marketing shop Resolution Media and Kenshoo Social. The report looks at global trends in social media, with a specific focus on Facebook Marketplace ads, and offers actionable insights and metrics for brand advertisers. The report introduces Exposure Rate, a new metric that gives more meaning to reach.

Download the report now and learn how you can amp up your Facebook marketing.

by Steve Hall    Aug- 6-12    
Topic: Research, Social



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