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Copywriter Quits Jobs, Teaches English to Haitians

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Many of us who toil and have toiled in this business of advertising often wonder from time to time if there is something more fulfilling we can do with our lives. After all, creating ads for shit people don't need or want just to win a Lion can get disheartening after a while.

Oh sure, we engage in the creation of pro-bono PSAs and donate our time and money to worthy causes but most of us never truly give up the desire to stroll along Le Croisette in Cannes or drink magnums of Rose on the Carlton Terrace.

Precious few truly follow their dreams but Stephanie Price is one such advertising professional who decided life as a copywriter at Y&R just wasn't enough to fulfill her ambitions. So she left and headed to Haiti to help earthquake survivors.

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by Steve Hall    Aug-16-12    
Topic: Cause



Hoodie-Headed Usain Bolt Prowls London Streets For Gatorade

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TBWA\Chiat\Day is out with new work for Gatorade that features Olympian Usain Bolt. After his stellar performance in London, we see a hooded Bolt passing through London's dark, damp streets and parks as he heads to the Olympic Stadium. A voiceover, which touts the fact Gatorade didn't need to have a presence at the Olympics, intones, "We weren't there on stadium billboards. We weren't there on double decker buses. We weren't on buttons, souvenirs or commemorative snowglobes. We weren't there officially sponsoring anything. We were there for real. Inside the bodies of some of the greatest athletes on earth."

In typical athlete-related advertising, the spot ends with Bolt swilling some Gatorade, taking position at the starting line and giving us a mean "I am the best, don't mess with me" look which is all quickly followed by the Gatorade logo.

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by Steve Hall    Aug-16-12    
Topic: Commercials



The Underbelly of Viral Seeding Revealed

Bob Garfield, writing in his MediaPost Garfield at Large column, recounts his experience attempting to determine whether "expensively produced video ads fare better or worse online than unbranded user-generated videos harvested from the Internet and simply shared by brands." User-generated videos did, in fact, perform best but that's only a small piece of what Bob uncovered.

Working with a video-seeding consultant who, after a bidding process, selected Giant Media to seed 600,000 video views for Sovereign | Santander, Bob discovered some supposedly industry-standard practices he found a bit seedier than expected.

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by Steve Hall    Aug-16-12    




Lara Stone Fronts Calvin Klein Push Positive Campaign

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Lara Stone, the model who sports tooth cleavage as well as some of the finest boob cleavage, is out with a new ad campaign for Calvin Klein, a brand for which she has been modeling for several years.

Who can forget her having sex on a playground for Calvin Klein Jeans or having sex on a dance floor for CK One Shock or flaunting her deliciously curvaceous boobs for Calvin Klein naked Glamour lingerie or seemingly partaking in the brand's f-bomb dropping billboard?

Her latest work for Calvin Klein touts the brand's Push Positive lingerie collection

by Steve Hall    Aug-16-12    
Topic: Brands, Celebrity, Racy



Ten Clever Back-to-School Ads

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While this is simply an example of good content marketing on the part of Bachelors Degree Online (because, after all, what the hell does a bachelor's degree program have to do with back to school ads? OK, OK, getting a bachelor's degree could be considered going to school) ), it's also a great list of some of the cleverest Back-to-School ads of the past several years.

So even if you don't really need an online bachelor's degree, check out the list. Our favorite is the Staples Alice Cooper ad.

by Steve Hall    Aug-16-12    
Topic: Commercials



Most Awesome Used Car Ad Ever Created

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Thanks to George Parker who, by the way, should be handed the keys to a BDA (look it up) so he can shove his hand up its ass and give it an enema to rid it of decades of pent up shite, has pointed us to one of the greatest used car ads ever written. Yes, the ad is four months old. Don't shoot us. It's still funny.

Found by Mashable on Craigslist, the headline "Jesus Tap-Dancing Christ" leads to some of the wittiest copywriting we have seen in a long time. Touting the fact the car, a 1995 teal Pontiac Grand Am, has tires!, doors!, seats! and a steering wheel!, the car is billed as the vehicle that gave Pontiac a collective aneurysm because of its visually masterful design.

Complete with OMG!-worthy images, the ad is said to be one of three things (tall, dark and drives a fucking teal Grand Am") every woman wants in a guy. It's true, right ladies?

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by Steve Hall    Aug-16-12    
Topic: Strange



What the Advertising Industry Learned From the Olympics

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Well, it's over; the XXX Olympics have come and gone. Two weeks of non-stop athletic competition led to Sunday's Closing Ceremony. After watching the Opening Ceremony with its stunning visual and historical festivities, I was not sure what to expect. Would the Queen do another stunt? Would David Beckham fly a helicopter into the stadium with all of the Spice Girls on board? Would Sir Elton John sing with Bono, U2, and Mick Jagger? Would the Olympic flame be disassembled and taken away in a hot air balloon?

Wow; Britain did the Closing Ceremony right. Motor scooters traversing the stadium, singers on Rolls Royce convertibles, dancers gyrating, Eric Idle with angels, Russell Brand and Fat Boy Slim, Super Models strutting their stuff, Annie Lennox singing, and the Spice Girls - all of them. (With Victoria and David Beckham, is this the first husband, Opening Ceremony, and wife, Closing Ceremony, Olympics?) Everywhere you looked there were British flags - the Union Jack in cloth, on uniforms, in electric lights, and in human form. As you watched the Parade of Athletes, each athlete looked happy, having fun, and enjoying his or her moment in the sun. We watched the athletes, and the athletes watched us, and each other.

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by Steve Hall    Aug-16-12    
Topic: Opinion



Clickbooth Says It's Good to Be On Top

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If you are attending Affiliate Summit in New York next week, you might have noticed there are three competing parties Monday night during the conference. You might have received numerous emails from the organizers of these events as well as the event sponsors.

In the past, we have attended parties by all three of these organizer and all have been well attended, enjoyable events. Which is really why we wish they weren' all on the same night. Sunday night would work just as well as Monday night, Yes, yes, ShareASale always has it's party Sunday night but it starts early and ends early. The other three parties tend to be later at night so it wouldn't be so much of a conflict.

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by Steve Hall    Aug-10-12    
Topic: Industry Events



Six Best Practices to Achieve 10X Fan Growth

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On average, just 17 percent of a brand's Facebook fans share a campaign with friends and family. But top-performing social brands get 39 percent of their fans to share their campaigns. Compared to the average, these top performing brands achieve:

  • 2X greater reach
  • 3X greater engagement
  • 10X greater fan growth
What's their secret? To find out, Wildfire analyzed 10,000 Facebook campaigns from a 9-month period. In this report, part of the Adrants whitepaper seires, Wildfire shares the 6 best practices that allowed the top 10 percent of those campaigns to outperfom the others.

Download the report now to find out how you can improve your Facebook marketing efforts.

by Steve Hall    Aug-10-12    
Topic: Research, Social



Travelport Smartpoint Shares Yet Another Travel Agent Epic Fail

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About a week or so ago, Travelport Smartpoint App released a video that had bored travel agents jumping over desks until one agency experiences an epic fail. This week, the brand is out with yet another goofy video highlighting travel agent boredom or, in Travelport-speak, unproductive behavior.

In this outing, called Raise Your Bar, we have a guy who hangs from the ceiling, swings, and then, yes, has an epic fail. The would be epic fail series is quite good at entertaining as well as delivering the brand's message of what travel agent life is like without Travelpoint.

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by Steve Hall    Aug-10-12    
Topic: Video



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