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Isaiah Mustafa...On A Horse In A Downy Commercial

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Wait, what? What's that voice intoning this new Downy Infusions commercial? Yes. It's the man your man could smell like, Isaiah Mustafa. It seems Grey New York wanted in on the Isaiah Mustafa action when it sought talent for the ad. And in a nod to Wieden + Kennedy's Old Spice work, Mustafa ends the commercial, yes, on a horse.

AgencySpy reports Wieden + Kennedy "demanded" to be on set despite having no life-long ownership over Mustafa. Both Downy and Old Spice are P&G products so it would seem the powers that be over at the client aren't overly concerned. In fact, it may have been their idea.

more »

by Steve Hall    Aug-10-12    
Topic: Commercials



How the Olympics Has Fueled Mobile Growth

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This Olympics-focused editorial series is written by Ronald Urbach, Chairman of law firm Davis & Gilbert LLP and the co-chair of the Advertising, Marketing & Promotions Practice Group at the firm.

The Olympics - I have been watching exciting events, fantastic competition and great stories. This week, I became the roving warrior, on the west coast in meetings. How was I going to stay connected to the Olympics? I became emotionally invested during Week One; I was not going to be happy merely reading the results online.

The good news of course is that we now live in a world where being away from a television no longer means having to miss the show. Most of us already carry in our pockets and handbags our principal communication device, our smartphone. But fewer of us are aware that our phone may soon be our principal entertainment and viewing device as well. Already for these Olympics, having a smartphone (and a cable subscription) means having the ability to watch all 302 competitions of all 32 Olympic sports, both as they happen in real time, and in many instances, on demand, in available taped programs.

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by Steve Hall    Aug-10-12    
Topic: Mobile/Wireless, Opinion



Axe Gets Creepy With UpSkirt Cam

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If the internet is to be believed, the Japanese have a well-known predilection for certain kinds fetishistic thinking and behavior. Whether it's a penchant for knee socks or face farting (seriously), the Japanese take the definition of fetish to new levels.

So it is without surprise that a brand marketing to the Japanese would leverage a fetish or two. With its Axe Dry Hot Angle, which allows one to visit a site and get a low angle view of a few hot Japanese women, the brand has its bases covered.

During a press event, low angle cameras captured plenty of upskirt (and knee high stocking) action. A companion website allows visitors to use their webcam to do the same. We couldn't get our camera to do anything at all. Which is all well and good. We're perverted enough on our own. We don't need any help.

But AdVerve got it to work.

by Steve Hall    Aug- 9-12    
Topic: Strange



Dave Matthews Band Wants Fans to Help Create Next Music VIdeo

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The Dave Matthews Band is inviting fans to take part in the creation of a video for its latest single, Mercy. Those who complete one or more photo and/or video tasks just might find their images featured in the video. The winner will be awarded a trip to the final show of Dave Matthews Band's summer tour which will take place at Shoreline Amphitheater in Mountain View, CA on September 9.

by Steve Hall    Aug- 9-12    
Topic: Social, Video



BlackBerry's 'Be Bold' Parodied With OldBerry's 'Be Old'

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Australian Designer Chris Morgan, who thought Blackberry's recent "Be Bold" repositioning was hilarious, decided to take things a bit further. Morgan has created OldBerry and given it the tagline, "Be Old."

Throughout the site, he's taken Blackberry messaging and twisted it on its head telling company to "Don't Just Think. Retire" and "Wake Up Later."

Funny stuff. And, perhaps, foretelling of what is likely to actually happen to the Blackberry brand.

by Steve Hall    Aug- 9-12    
Topic: Spoofs



FarFromHomePage to Mashup Web Content Into Interactive Presentations

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This looks interesting. FarFromHomepage is an Indiegogo project that aims to develop a tool that will allow people to remix anything from the web to create an interactive presentation. Viewers can choose to sit back and watch the show like a movie, or mouse over content that catches their eyes and actively browse it.

Check out their promotional video below. We like the idea

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by Steve Hall    Aug- 9-12    
Topic: Tools



Ovaltine Helps Moms Turn Their Kids' Precious Moments Into Art

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It's not sexy. Nor is it exciting. But it is Ovaltine's first foray into social media so let's go easy on them. Like a baby taking its first steps, Ovaltine decided not to bite off more than it could chew when it came up with a Facebook app that helps parents turn the adorable things their kids say into art.

Called Quotagraph, the app, created by Marcus Thomas, let's parents enter a quote and then choose a design. Yea, it's really that simple. The app will be promoted on the brand's Facebook page (obvi), banners on mom-focused sites and through promotional partnerships with mommy bloggers.

by Steve Hall    Aug- 9-12    
Topic: Social



USA Tops Combined Cannes, Olympic Wins

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Campaign Brief took it upon themselves to see which countries rank high in both Olympic medal wins as well as Cannes Lions wins. Currently, America is tops with the most Cannes Lions wins and the second most Olympic medal wins. The UK, which placed second in Cannes Lions wins, landed third in Olympic medal wins.

China is the big winner at the Olympics with the highest number of Olympic medal wins though it didin't place so well in Cannes where it place 22nd.

Check out the full tally here.

by Steve Hall    Aug- 9-12    
Topic: Industry Events



TBWA Creates Ethereal Epic For Nissan Patrol

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We're not usually a fan of epic grandeur in commercials but we have to admit, we really like this TBWA\G1 and TBWA\Moscow-created work for the Nissan Patrol. The slow moving, quietly moody spot opens on a Nissan Patrol winding its way through the woods as seemingly forest-dwelling onlookers watch the vehicle's movements. As it, and the groom within, finally make their arrival at what appears to be a wedding held on the edge of a cliff, the ethereal spot becomes grounded in reality.

Directed by multimedia artist Bruno Aveillan, the spot is scored to the music of Bonobo

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by Steve Hall    Aug- 8-12    
Topic: Agencies, Brands, Commercials, Strange



Ray-Ban Aims For Viral Success With Found Footage And Giant Bug

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Found footage? Yawn. Paranormal Activity-like surprises? Yawn. Fear Factor-like scares? Yawn. Blair Witch Project-like adventure? Yawn.

Yes! It's another "viral" video. And we know it's viral because the production company told us so. Yup. it comes to us from Raconteur for Luxottica Group, otherwise known as Ray-Ban. Directed by William Campbell and Wil Johnson of Gentleman Scholar, the video tells the story of a couple who enters and old, rundown home (naturally) and stumbles upon a giant cocoon.

more »

by Steve Hall    Aug- 8-12    
Topic: Strange, Video, Viral



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