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MINI Test Drive Determines Favorite Coffee

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JWT Amsterdam developed a program for MINI whereby a fleet of MINIs travel to Netherlands-based offices, allow people to take a test drive and then, based on the person's driving style, offer them a suitable blend from coffee makers located in the trunk of the vehicle.

Companies can sign up to have the fleet come by on a website.

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by Steve Hall    Sep-28-12    
Topic: Guerilla, Online



Hot Guys Ask Women to Pick Favorite Flower

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Click to...Enlarge

Amsterdam-based Kingsday is employing some beekcake to appeal to women in a campaign that aims to get the ladies chatting about their favorite flower. Created for the Flower Council of Holland, the campaign takes women (or anyone who wants to) inside a virtual greenhouse where five jacked, shirtless men help find them find their favorite flower.

Visitors are presented with flower multiple flower choices until selections are narrowed down to a favorite.

by Steve Hall    Sep-28-12    
Topic: Online



Michelin Demonstrates Superior Tire Performance

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Assuming these TBWA\Chiat\Day New York-created, Wally Pfiser-shot Michelin videos were set up fairly, they do a nice, low key job highlighting the benefit's of the brand's tires over the competition. The four ads tout the tire's better stopping power, better handling, better fuel efficiency and razor-sharp control. Of course any number of factors can effect tests like this but we're just going to assume the creators did their best to insure it was a fair comparison.

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by Steve Hall    Sep-28-12    
Topic: Campaigns, Video



'Softness Boogieman' Brings Psychedelic Cleanness to Laundry

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Here's a new, goofy ad from Method featuring the brand's Softness Boogieman who brings psychedelic cleanliness while wearing a Barry Gibb-like white suite. As he boogies, he brings a fresh, sunshine-y scent to your laundry. You know, as if you were to do your laundry outside on a gentle Fall-like day at the base of a foliage-filled mountain. Yes, that's how we all do it, right? via Mashable.

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by Steve Hall    Sep-28-12    
Topic: Commercials, Strange



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Samuel L. Jackson Says 'Wake the F#&K Up' to Obama Supporters

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Oh it's funny when Samuel L. Jackson says, "Wake the fuck up." But it's even funnier when an eight year old girl screams it out the window. That's basically the scenario of this Jewish Council for Education and Research-funded pro-Obama video featuring none other than the motherfucking king, himself, Samuel L. Jackson.

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by Steve Hall    Sep-27-12    
Topic: Political



Cisco Behind Every Politician's Big Moment

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"As a candidate prepares for a big speech, Cisco's collaboration and multiple device products serve as a key member of the team by blending the whole process seamlessly."

Oh so this is how Presidential speeches are prepared. Who new? It seems presidents and politicians the world over would be helpless without Cisco's collaboration solutions.

Goodby, Silverstein & Partners created.

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by Steve Hall    Sep-27-12    
Topic: Commercials



Papa Gino's Causes People to Drop Everything And Eat

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Did someone say Papa Gino's? According to these Allen & Gerritsen-created Papa Gino's ads, you'd think someone had just screamed, "Aliens have landed! Run for your lives!" But, no, apparently the power of Papa Gino's pizza is enough to make everyone drop what they are doing and chow down on the latest Papa Gino's offering.

Explaining the campaign's approach, Allen & Gerritsen Chief Creative Officer Gary Greenberg said, "This campaign is designed to connect emotionally with a wide cross-section of New Englanders who have grown up with Papa Gino's. 'Let's Eat' speaks to the role Papa Gino's plays in people's lives, whether they're at work, in class, or at play. It's community driven, and has a sense of humor that's true to the heart and soul of the Papa Gino's brand."

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by Steve Hall    Sep-27-12    
Topic: Campaigns, Commercials



Hyundai Santa Fe Sexually Arouses Dutch Women

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Complete with upskirt shot and slow motion, erect-nipple-through-the-shirt shot, Amsterdam-based ad agency Fitzroy would have us believe the new Hyundai Santa Fe, along with its Storm Edge design, is so hot it causes women to suffer serious sexual arousal. Sweat drips. Nipples surge. Desire overtakes.

Damn, if a car this ugly can get these ladies dripping, it's likely a country-wide orgasm of epic proportion would ensue if a Lamborghini drove down the road

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by Steve Hall    Sep-27-12    
Topic: Racy



Kylie Minogue Bares Ass Cleavage For Insurance Ad Spoof

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Kylie Minogue, she of Agent Provocateur mechanical bull fame, is baring her ass cheeks in a...hmm...cheeky ad spoof for a fictitious body insurance company. The ad was created by British artist Katerina Jebb as part of a parody endorsement exhibit she crafted.

Stupidly, embedding has been disabled so here's the link.

by Steve Hall    Sep-27-12    
Topic: Celebrity, Racy, Spoofs



10-Step Guide to Social Link Building

Social media has become a powerful tool in attracting a large number of inbound links at a low cost. In this whitepaper, part of the Adrants Whitepaper Series, HubSpot provides ten steps for brands seeking to get others to link to their site without spending a red cent on advertising or other promotions. From guest blog posts to contests to lists to content distribution strategies and more, the whitepaper provides how to tips as well as real world examples of the tips in action.

Download the free whitepaper now to find out how you can put social link building and inbound marketing to work for your brand.

by Steve Hall    Sep-26-12    
Topic: Research, Social



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