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How to Make Your Online Ad Campaign Kick Ass

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Online advertising is great, right? Everything is trackable and ROI can be determined quickly. You can optimize your campaigns to death at the click of a mouse. You can razor-target specific audience slices as easily as ticking a few check boxes. OK, so it's not exactly that easy but you get the point

However, it's not as rosy as many of us would like to believe. In the midst of all that clicktastic awesomeness, how do you manage the barrage of data that online advertising has barfed up with the force of Niagara Falls after a five day downpour?

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by Steve Hall    Sep-10-12    
Topic: Research



Audi's Dumb Evil Knievel Ad Results in 'YouTube Blue Balls'

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In what has to be the dumbest car stunt advertisement is a very long time, Audi of America, to tout its 450 hp RS 5, has recreated the famed 1974 Evil Knievel Snake River Canyon jump. The jump, across a 4,781 wide section of the Snake River in Idaho, was a failure with Knievel landing in the river bed below.

The three-minute video begins with footage from the famed attempt and with Knievel intoning "Each time I was hurt, they all said that guy is lucky he's not dead. And they were right. But I wanted to get up and try again."

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by Steve Hall    Sep-10-12    
Topic: Brands, Commercials, Creative Commentary



Durex Slide-A-Hottie Game Pimps Lubricant

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Touting the ever so important slide-ability features of a good quality sexual lubricant, Durex Arabia is out with a Buzzman-created game to tout three new products, Tingle, Heat and Pina Colada. The game consists of sliding video panels around on a Dailymotion site until the puzzle is solve. Once solved, treats in the form of hot women are served.

by Steve Hall    Sep-10-12    
Topic: Games, Racy



Cats Seek World Domination in Wieden + Kennedy' Cravendale Catnapped

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W+K London has returned with its latest work for Cravendale. Bringing back Bertrum Thumbcat, an overlord of the feline underworld, the agency has concocted a humorous story focusing on Bertrum's desire to achieve world domination (and all the Cravendale milk he can get his paws on) by brainwashing milkmen into doing his bidding.

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by Steve Hall    Sep-10-12    
Topic: Commercials



Girls Just Wanna Have Fun

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No, really. That's all they want. They don't want to be bogged down with the hassle of a career or a commitment to a long term relationship. No. They. Just. Wanna. Have. Fun. Well, at least according to Cyndi Lauper and jewelry brand Morellato which recently hooked up with Russian model Irina Shayk.

In a recent video, Irina prances around while enjoying her own beauty in the mirror, caressing her own deliciousness and seductively peering out at the viewer with a sultry look that would make even a seasoned Playboy photographer melt.

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by Steve Hall    Sep-10-12    
Topic: Celebrity, Racy



'Yawn-vertising' Aims to Enlist PGA Golfers As BMW Brand Ambassadors

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This weekend hoping to enlist PGA Tour golfers as brand ambassadors, BMW of North America, with help from Raleigh-based agency Baldwin& (no, that's not a typo), will affix posters above the beds in the Crooked Stick Golf Club in Carmel, IN that show the front grill and logo of the BMW M.

When golfers turn out the lights for the night, the vehicle's headlights will glow and a headline will appear. It reads, "Don't count sheep. Count RPMs" followed by copy which reads, "To reserve your spot at the BMW M driving experience, visit the BMW hospitality concierge."

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by Steve Hall    Sep- 7-12    
Topic: Guerilla



Teen Pregnancy Campaign Leaves Fear Tactics Behind

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Eschewing fear tactics, Minneapolis marketing agency Haberman just launched Myself, My Health, a campaign for Hennepin County, MN, to promote the use of sexual health clinics by youth and young adults, particularly among audiences with higher prevalence of unplanned pregnancy.

To aid in the creation of the campaign, the agency formed a youth leadership board to give input which led to a more empowering approach to teen pregnancy prevention by emphasizing personal responsibility and knowledge.

A welcome change from Robotripping and Montana Meth.

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by Steve Hall    Sep- 7-12    
Topic: Cause



Spotify Track List Becomes Art Exhibit Invitation

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To promote an upcoming sound art and music installation exhibit, Bonniers Konsthall, a contemporary art gallery in Stockholm, created, with help from DDB Stockholm, a Spotify track list that became the invitation to a new exhibit, More Than Sound.

A target group of art critics and bloggers were emailed a personalized link to the track list that contained the invitation (made up by the track titles) and music, created by experimental music producer Hans Berg, which consisted of music samples from the exhibit.

Inventive.

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by Steve Hall    Sep- 7-12    
Topic: Direct, Online



Why Brands Should Care About Affiliate Program Management

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Affiliate Management Days, a conference held October 9-10 in Ft. Lauderdale, will educate brands on how they can create and manage a successful affiliate program. Affiliate program management, the focus of Affiliate Management Days, is a subset of the broader affiliate marketing segment (covered by Affiliate Summit) which includes merchants (brands) looking to partner with affiliates (individual marketers who promote merchant products) and networks (like ad networks, connectors between merchants/brands and affiliates/sites) as well as the affiliate managers who manage affiliate programs for brands.

Geno Prussakov is founder of Affiliate Management Days (use this link for 10 percent off the conference) and we asked him to help us understand affiliate program management and how it fits into a brand's broader marketing strategy.

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by Steve Hall    Sep- 7-12    
Topic: Industry Events, Online



Gaming Gets Karma, ADC Showcases Creative Talent

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- Extreme Group has launched Karma Gaming and a new executive team with an epic-ish video.

- On Thursday, September 13th, the Art Directors Club launches new series 'CRE8,' an ongoing initiative by the ADC that will showcase creative talent by collaborating with a partners across the advertising, music + art industries.

- To celebrate the arrival of the Spark, Chevrolet is partnering with MTV Iggy, a multiplatform brand elevating global artists and pop culture trends, to launch "Cover the World," a new online music showcase that will bring artists from abroad to North American shores along with the Spark.

- Blazing Dragonfly vodkas say add some vodka to your body. After all, the body is 75% water and only 0.02% alcohol.

by Steve Hall    Sep- 6-12    
Topic: Agencies, Brands



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