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Maria Sharapova Delivers Canon PowerShot

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In a unique street posting, caught on camera by Bucky Turco, Canon has created an interesting, 3D-like wallscape that shows tennis balls embedded into a brick wall as if Maria, herself, was in the middle of the road whacking balls into the bricks. Affixed to the wall, along with the images of tennis balls, are stickers that say, "Maria was here. Canon PowerShot." Very creative if we do say so ourselves. See another image here.

by Steve Hall    Sep- 8-05    
Topic: Celebrity, Outdoor



Chris Tucker Goes Hollywood on MoveOn

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Rush Hour star Chris Tucker who had agreed to do a PSA, along with Tim Robbins and John Cusack, for non-profit MoveOn.org, seems to have thrown a Hollywood hissy and bailed out on the taping session. Tucker postponed the 3PM recording session, moving it back to 5:30PM costing MoveOn needless extra studio costs, then, upon arriving in a limo, paid for by MoveOn.org, sat inside the limo talking on his cell phone. After 25 minutes of cell phone babble, Tucker drove off in the limo, never getting out to record the PSA claiming he was felling ill. Later, MoveOn.org's Matthew Bautista said Tucker, who had returned to his hotel, asked the limo driver to take him out on the town. Bautista squashed the request telling the limo driver to head home. Fame really does make fat heads.

by Steve Hall    Sep- 8-05    
Topic: Celebrity, Commercials



FOX Buys IGN

FOX has acquired IGN Network for $650 million. IGN will be placed within the FOX Interactive Media segment of the company and will bolster the company's growth into the Internet medium.

by Steve Hall    Sep- 8-05    
Topic: Online, Television



Abercrombie & Fitch Erect Giant Bulge

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Spotted by our ever vigilant Bucky Turco next to the Prada store on 5th Avenue in New York City, Abercrombie & Fitch has erected a huge billboard in the form of a jeans-clad gentleman sporting what many might find to be a nice package. The doorway into his crotch is a nice touch too.

by Steve Hall    Sep- 8-05    
Topic: Outdoor



Motorola Pays Madonna $8 Million For Ad

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The New York Daily News has been informed Madonna was paid $8 million by Motorola for appearing in an ad for the company's new Rokr phone. For the $8 million, which Motorola paid because it was rumored Motorola was fearful Madonna would back out, the star spent ten hours filming the ad last week in London. That's a pretty good hourly rate.

by Steve Hall    Sep- 8-05    
Topic: Brands, Campaigns, Celebrity, Commercials



Paul McCartney to Appear in Fidelity Ad Campaign

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Former Beatle Paul McCartney will appear in an ad campaign for Fidelity Investments and the mutual fund company will sponsor McCartney's 11-week U.S. concert tour which kicks off September 16 in Miami. With McCartney at age 63 and many Beatles fans at that age too, Fidelity is capitalizing on the rock star's appeal to a generation approaching retirement. Personal footage of McCartney's life will be used in the ads.

by Steve Hall    Sep- 8-05    
Topic: Campaigns, Celebrity



Buddy Lee Becomes Guidance Counselor

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Random Culture points out Lee Jeans has given Buddy Lee more to do with the launch of Buddy Lee Guidance Counselor, a microsite where the little guy dispenses career advice, calculates your future salary, give career tests and challenges visitors to explore four potential careers - Judo Instructor, Helicopter Rescue Pilot, Matador and Alaskan Fisherman - via online games. We never got to the part where Lee Jeans are actually promoted but that's the whole point, isn't it?

by Steve Hall    Sep- 8-05    
Topic: Online



CP+B Reels in Another, No One Talks

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Just one day after winning the $400 million Volkswagen account, Crispin Porter + Bogusky has yanked the $45 million Spite account away from Ogilvy & Mather. Here's the funny part yet a very common occurrence when accounts shift. Upon attempting to get comment on the move, Ad Week reports, "Ogilvy referred calls to the client. CP+B executives were unavailable. A Coke representative declined comment." Another circle jerk. What a surprise. You'd think, at least someone would be jumping for joy and willing to talk about $45 million. We just don't understand all this corporate, pass-the-buck, no backbone, media-shy, no comment stance in which grown up professionals insist upon engaging. Alex Bogusky and Coke should be running around exclaiming, "We are fucking stoked!"

by Steve Hall    Sep- 8-05    
Topic: Agencies, Brands



Songwriter Writes 'Just Do It,' Hopes Nike Will Just Buy It

Twelve-year-old Khristiana "Tia" Parchman has written, arranged and produced a song called "Just Do It" which she, along with her co-producer father, hopes Nike will consider using in upcoming ad campaigns. We're no talent scout but we think this tune certainly has possibilities. There are no lyrics (yet) other than "do it" repeated during portions of the song. You Wieden + Kennedy folks should give it a listen. Here.

by Steve Hall    Sep- 7-05    
Topic: Commercials



Desperate Housewives Buy And Sell Husbands in France

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Adverblog points to a French promotion for the debut of Desperate Housewives in France. Called HusbandsForSale, the site lets women buy and sell a husband online choosing them by region, age and an odd metric, perfection level. It's all in French so we'll have to take Adverblog's word it's well done.

by Steve Hall    Sep- 7-05    
Topic: Online, Television



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