As part of its flavored chicken Flavor Station promotion, KFC has launched ChooseYourSauce, a site that let's people choose there own adventure, After watching a clip of a couple guys in an office cubicle, three choices are presented at the end of the clip that lead to different story lines. The choices, of course, relate to KFC's new offering which lets customers choose from three lunch items - chicken strips, popcorn chicken and chicken wings - then choose one of three sauces - fiery buffalo, honey barbecue and sweet and spicy. The chicken is then served slathered with the chosen sauce. Foote Cone & Belding created the site and handles the rest of the $35 million campaign.
Fabric softener Bounce has launched Bounce Fresh Ideas Message Board, a place where people can come and read about different uses for the product and post their own uses. We're not talking about throwing a sheet in the dryer to make your clothes smell nice. That's just boring. We're talking about using them to make trash cans smell better, placing them in an open window to keep bugs out, slapping it on an air conditioner filter to sweeten up the room, hanging them around the house after a flood to get the smell out, using it to clean sticky pans and using it as mouse repellent. Talk about extending a products usage. Hass MS&L is promoting the site.
While it's no where near the boldness of the American United Church of Christ's "we welcome all" ad campaign, the Church of England has launched a new ad campaign encouraging church attendance. The campaign consists of posters distributed to churches across the country with slogans such as "You have to be a pretty good bloke to let 40 screaming kids and a bouncy castle in your house"; "Why go to India to find yourself? You might be around the corner"; "Church. It's not as churchy as you think"; and "The church educates millions of children. And not in a 'what does Psalm 17 tell us', kind of way." The ads carry the tagline, "Church. Part of modern life." The campaign was created by Fallon.
UPDATE: The Archbishops' Council of the Church of England's Head of Broadcasting Arun Kataria tells us this campaign is not from the Church of England but commissioned by Channel Five to coincide with a television program of theirs.
As soon as Kanye West went off-prompter during NBC's A Concert for Hurricane Relief Friday saying, "George Bush doesn't care about black people," enterprising t-shirt company Moe Wampum began marketing shirts with West's comment emblazoned upon them. Bucky Turco informs us the shirts are being promoted through the BlogAds ad network and appear on, among others, Gawker Media's Wonkette.
In response to our equal opportunity post about the Bench Body billboard which we felt would be of interest to our female readers, New Zealand reader, Jacqui suggests another. Jacqui says Jockey is running a campaign, part of which is a giant billboard showing a six-packed guy doing sit ups just as he does on this website here. Enjoy.
In the Wow category, VW has taken its $345 million creative business away from Arnold, the car makers agency for ten years, and handed it to golden boy agency Crispin Porter + Bogusky. In a statement, VW EVP Len Hunt said, "Volkswagen needs to take bold steps to turn this business around in the U.S. and Canada. "We're reviewing all aspects of our operations, and with the addition of CP+B on our team we'll now be equipped to maximize our marketing efforts. U.S. and Canadian consumers have always had a special relationship with this brand and today they want more from it—more interesting products which we now have and more captivating communications which CP+B will help develop."
A weblog, called Displaced Designers, has been launched to aid creative industry individuals in the New Orleans area who have been displaced by hurricane Katrine and are in need of assistance. The blog appeals to those individuals and companies that can provide office space, living space, computers, other business resources and jobs to those who have been affected by Katrina. A valiant effort, indeed.
After watching this viral promotion for a Dutch newspaper, we are confident in saying this is proof positive there's no rhyme nor reason for the success of viral campaigns. Several versions of this viral show a man so engrossed in reading his newspaper, he is oblivious to causing pedestrian havoc on the sidewalk and forcing garbage trucks to stop in their tracks. That's all he does. Oh wait. Now we get it. Just create something so weird that even Boing Boing doesn't know what it is, but will, of course, link to it, causing the necessary proliferation required of all successful viral endeavors.
Following its video explaining how, someday, it will make hard drives with bits that stand up versus laying down that can enable a typical 6GB MP3 player hard drive to hold 30,000 songs, Hitachi has launched another video, called "The Hard Drive is the New Bling." which announces it has accomplished the task. The video, which is done up in a kooky, beatnick, hip-hop, spoof style, explains why its tiny hard dives will bring life to cell phones and MP3 players. The companies new hard drives are smaller than a domino in physical size and up to 60GB in capacity. No doubt, 30,000 song MP3 players won't be far behind.
Born Demetria which is the name of a 1960's cosmetics line, actress Demi Moore has decided to launch a beauty line along with make-up artist Jo Strettell and skin care specialist Terri Lawton. On her mother naming her Demetria, Moore said, "My name came from a make-up - that's where she saw it. She was always a little wild, but she never went a day without washing her face and using a little moisturizer."
From General Hospital to Hollywood to cosmetics. Nice life.
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