You see? We can get back to normal after a celebrity sex scandal. How? By placing said celebrity in a set of new ads that take remove the spotlight. Remember that golfer who cheated on his wife with more women than the average man has slept with in his entire life? Yea, we didn't think so. Anyway, he goes by the name of Tiger and he's in a new commercial and a set of five video for the June 8 launch of EA team golf game, Tiger Woods PGA Tour 11.
The work comes to us from San Francisco's Heat. The :30 and :60 will be followed by four videos that mash up golf with curling, hockey, basketball, soccer, and one which mixes up those four with football.
Media includes the NBA finals on ABC and such online sports sites as ESPN.com, SI.com, FoxSports.com, SportingNews.com, and Sports.Yahoo.com.
As a follow on to its Super Sexy CPR, Fortnight Lingerie offers up Super Sexy Abdominal Thrusts. In case, you know, you're in a restaurant wearing only your underwear and you choke and you need the Heimlich Maneuver...from a guy wearing only his underwear. That happens all the time, right?
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They have a boy. Now they want s girl. Yes. Levi's is on the prowl for its first ever Levi's Girl. It's a video contest so there will be a lot of idiocy but the brand really wants a "hip, social media-savvy and passionate" girl who "can become the face and voice for Levi's Women.
Sounds like they're looking for the perfect girl with both brains and beauty. In answer to Who's the Levi's Girl, the Facebook contest site writes, "I'm a social media superstar with a keen sense of style. I can walk into any room and make a statement. I'm out to make an impact in the community and I have my eye on global issues. I'm the next big thing ready to be discovered."
Well, there you have it, ladies. If you're all that, head over to the brand's Facebook contest page and submit your video. We can think of a few of you off-hand. Allie, Linda, Julia, Alisa, Angela, Rosie, Crystal, Summer, Jenna, Tammy, Natalie.
Not sure what this proves other than the fact you can get a classroom full of students to move in a choreographed manner but, hey, it's for a good cause. It's to call attention to the UK's Childline which, among many other things, is there for you when you're feeling stressed out about an exam.
The video was produced by 3angrymen for ChildLine and choreographed by Imogen Knight.
Back in the day, it was fun to watch all those Diet Coke and Mentos videos that illustrated the explosive power of this particular combination. It was innocent. It was organic. Even the fancy EepyBird-created stuff was fun.
But what made it so much fun was the fact Coke thought it was a stupid idea and that they'd rather have people drink their product than use it as an entertainment ingredient.
Yes. Those were the days.
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Curve. It's a simple word. Yet a curve can be a very powerful thing. The curve of a well-architected building. The beauty of a well-formed automobile fender. The allure of meticulous industrial design. The sensation a curved object delivers when held in your hand. The feel of a football just prior to the game-making pass. The transfixing curves of the female (yes, and male) body.
We have no idea if this is what Curve for Men had in mind when they unleashed their fragrance upon the world but it seems a likely bet to us. Celebrating the curve - in human form - is the fragrance's Get Curve website on which you can ogle the beauty of the human form, both male and female.
McDonald's is out with a new ad in France which portrays a boy who turns out to be gay having lunch with his father in a McDonald's restaurant. It's harmless enough. Though, of course, dad doesn't really know about his son's sexual preferences.
Without siding with a side...if there really are any sides at all here regarding sexual preference orientation (my apologies for using the wrong word. I just couldn't think of the proper "sexual orientation" phrase at the time of writing), McDonald's does a nice job playing it straight as it were. Boy is gay. Dad doesn't know. Everything's fine. Something in here with which everyone can identify.
You can view the ad here or below. And, as AdFreak astutely points out, the the ad has English subtitles so as to reach an American market without all the outcry it would, no doubt, incur if it were to air on television.
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- Want to ogle a Victoria's Secret hottie? You can do it here or wait until next summer for Transformers 3 to come out. Yes. Megan Fox is out and Rosie Huntington-Whiteley is in.
- Like games? Like fast cars? Like insurance? The you might like this new game from Koko for insurance company Adrian Flux. Don't ask. We didn't.
- This has nothing to do with advertising but it does have sexy amazonian women in it.
- Still on his mission to keep Lebron James in Cleveland, Brandon George went out and got himself slapped by 23 girls. Some hot. Some not. Some big. Some not. First girl is out favorite for various reasons. But it doesn't matter. You gotta love the guy's spirit.
Captain Enchilada Sauce. Chicken Woman. Flex Tortilla. Crunch Boy. Super Reduced Fat Sour Cream. Commander Seasoned Beef. Fantastic Rice. Incredibean. Steak Maximus. Dr. Steve Value. And the Fortress of Flavor.
Yea. It's the Super Delicious Ingredient Force from Taco Bell. Their mission? To rid the world of "minuscule meals of mediocrity" from the "Cruddy Combo Clan." Complete with an El Camino, the SDIF races to the "cruddy cuisine crime scene"
Complete with the Six Million Dollar Man sound effect and super hero PSA, this work from DraftFCB Chicago hits on every last metaphor and meme.
Episode one is here. Future episodes can be found here.
We love it. But those site rollover sound effect get pretty annoying after a while.
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When you sit back and think about it for a minute, marketing is simply bribery in different clothing. Brand X offers consumer Y something in exchange for consumer Y's action be it purchase, use or measurable affinity.
Now, we're not saying Pepsi is bribing people with its new iPhone app, Pepsi Loot (iTunes link), but it is offering people loot in the form of free songs in exchange for a visit to a restaurant that serves Pepsi. And the participating restaurants can make offers through Pepsi Loot, such as a free Pepsi with purchase of an entrée.
The app is Foursquare-powered and takes on the form of a map which shows Pop Spots or locations that sell Pepsi. In addition to nabbing free music, videos from the contributing bands (Neon Trees, Tamar Kaprelian, Semi Precious Weapons and others) can be viewed on the Pepsi Loot YouTube channel.
People like music. People like free music even more. People like Pepsi. People like to go to restaurants. What's not to love? Oh right. The fact this will only work for those who own an iPhone. Then again, who doesn't? And does anyone care? It certainly doesn't seem so when you take a look at where all the mobile marketing money is going.
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