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Australian burger joint, Nando's, has long pushed the boundaries of good taste when it comes to their advertising. You may remember the commercial the brand ran a few years ago in which a woman with rather large breasts complained to her server there were no fries on her plate when, in fact, there were. She just couldn't see them because her breasts stuck out so far they blocked her view of the plate.
This summer the brand pushed boundaries again with its Little Hotties campaign which got into hot water with Australia's Advertising Standards Authority. A radio ad voiceover included the copy, "Tight buns. Great breasts. And oh so saucy. These little hotties have got it all. Print and online executions featured a woman dressed in burlesque wear.
While the campaign received a fair amount of complaints, the ASA ruled the campaign was not in breach of their code of ethics. Nando's Marketing Director Kim Russel defended the campaign saying the work was meant to be "sassy not sexy."
In the U.K., where the ever watchful, hawk-eyed Advertising Standards Authority keeps things in check, making a person better looking than they do in real life is now grounds for having your ad banned. L'Oreal has been told to pull a campaign featuring Julia Roberts and Christy Turlington because the images were "overly airbrushed." Not sure anyone literally airbrushes anymore but let's not quibble.
Liberal Democrat MP Jo Swinson made the original complaint to the ASA saying the campaign consisted of "overly perfected and unrealistic images" and that the images were "not representative of the results the product could achieve." The campaign was deemed to have stepped outside the ASA's guidelines for exaggeration.
New York cabbies aren't pleased with the proliferation of taxi tops pimping strip clubs. One cabbie, Mohan Singh told the New York Post, "My children ask me, 'What is this? I want to go to a gentlemen's club? What should I answer?"
Currently, taxi medallion owners decide what does and doesn't get placed atop their cabs. Cab owners have no say. But TLC Commissioner David Yassky has said he's willing to allow drivers who own their own taxis have the final say. A final decision will me made in September when it meets.
We like this Kia ad. The Cannes press Lions jury liked this ad. They liked it so much they awarded it a Silver Lion. The ad pimps Kia's dual zone air conditioning with alternating cartoon images of a clean cut classroom scenario and a classroom scenario that is decidedly less clean cut.
It got the point across if in a very twisted manner. You can have it your way riding in a Kia. Just like a horny teacher whose mind wanders in the classroom. Twisted but it gets the point across. The problem is the ad never ran. And that's a no-no when it comes ti winning a Lion. Or any award for that matter. Kia disavows the ad and has said it never ran and was never approved.
- Kim Kardashian is suing Old Navy because she thinks the brand's use of Melissa Molinaro, who looks a bit like Kardashian, in a commercial has caused her losses of between $15 and $20 million.
- Gwyneth Paltrow is fronting a new 70th anniversary campaign for Coach. Shot by Peter Lindburgh, Paltrow qill appear in several print ads.
- Looks like Isaiah Mustafa may have been aside for the time being. Fabio has stepped in as spokesman for Old Spice.
Racism in advertising seems to be a hot topic this week. No sooner does DirecTV find itself in hot water over a recent commercial, complaints are piling in over an Eska water ad which features faux aboriginal warriors. The ad, created by Toronto-based KBS+P, features three non-aboriginal men dressed in aboriginal barb who suddenly appear in a modern kitchen to defend the purity of Eska water.
Eska CEO Jim Delsnyder apologized for the ad saying, "Eska Water wishes to apologize to all those who may have found the campaign and its images disrespectful. Certainly, that was never our intention." The ad has been pulled and will not air again.
Citizen journalist and Mohawk Clifton Nicholas said, in a YouTube video, "Eska tried to explain to me that they didn't depict a specific group of people but that's not the point. The point is you're depicting natives in a negative fashion, natives in general."
An ad for Justin Bieber's upcoming Paramount film, Never Say Never, is misleading to kids according to the Children's Advertising Review Unit. In the ad, which shows a theater full of screaming fans, Bieber shows up and says, "This could happen in your theater. CARU claims kids could be misled into thinking Bieber might randomly show up in a hometown theater.
Paramount disagrees with CARU's assumptions but has, nonetheless, pulled the the ad stating it will not run again. Just another blemish on the use of fantasy in advertising.
In an Internet Week panel entitled Financial Services & Social Media - Strategies and Tools for Managing Compliance Risk, issues no one wants to addressed were front and center.
If you are in financial services and considering any social media initiatives, this panel would make you run screaming from the room and never want to think of social media again. Bottom line: if you publish in a regulated industry, you are regulated by SEC, FINRA, FDA, etc. You have to understand that the playbook is not yet written regarding social media compliance. There are good practices, not yet best practices. It's a potential minefield. This session was practically a long list of "don'ts".
Read the rest on Yahoo! Scene.
- With the recent expansion of anti-smoking laws in New York City, Reynolds is out with a new print campaign touting the smokeless Camel Snus.
- Prague agency Loosers tricked an entire country with a fake campaign just to call attention to the prevalence of website hijacking.
- Oakland A's make the argument peripheral vision is key to playing great baseball
- Mercedes Benz...powered by Tweets.
- T-Mobile seeks social media shop.
We're getting sick of writing headlines like this one. With increasing frequency, the ability of the human race to appreciate humor is dwindling and will soon be very much like the planet Vulcan crossed with some kind of politically correct self-esteem club; emotionless. overly logical and devoid of the ability to rib or poke fun at one another.
The Postal Service has reached a settlement with Burger King over an ad that depicted a mail carrier becoming distracted by Burger King breakfast food. The Post Office didn't take kindly to the ad and, in particular, copy with read, "With pancakes and eggs on my plate, the mail has to wait."
The Postal Service claimed Burger King used the brand's logo and uniform without permission and portrayed the mail carries in a less than positive light. while Burger King admits no wrong doing, it has agreed to revise the ad so that the uniform is generic and does not use the Postal Service logo.
It's amazing comedians are still employed.