Atari to Host Graffiti-thon For New Game


Atari will host a graffiti-thon street festival on August 24 to promote the release of it graffiti-based game "Getting Up: Contents Under Pressure" by designer Marc Ecko. At the event, held August 24th on 22nd Street between 10th and 11th Avenues from 12:00PM - 8:00PM, 20 artists will spray-paint 48 by 8 foot replicas of New York's blue-bird subway cars.

A lineup of graffiti artists, from the notorious COPE2 to T-KID, who first started writing on trains as early as 1974, will spend the day doing full color murals on the vintage trains. Other participating graf writers include Dash, West, Ces, Sonic, Iz the Wiz, Min, Duro, Wane, Wen, Dero, Cycle, Smith, Lady Pink, Doc, Kel 1st, Mare139, Crash, Daze, Ghost, and the Tats Crew.

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by Steve Hall    Aug-12-05    
Topic: Brands, Guerilla, Opinion

Gold Industry Signs Marketing Deal With Joss Stone


The World Gold Council has signed a deal with Joss Stone, recently seen in GAP ads, to appear in the group's "Speak Gold" ad campaign. A four-page spread, shot by fashion photographer Patrick Demarchelier, will appear an October Conde Nast Fashion Rocks supplement inserted in Conde Nast Traveler, Glamour, Lucky, Self, Vogue, Vanity Fair and W. In the ad, Stone will be decked in Italian jeweler Di MODOLA's gold jewelery collection.

by Steve Hall    Aug-12-05    
Topic: Celebrity, Magazine

Agency Creative Proves Ad People Are Beautiful


If you thought advertising was an ugly business, New York magazine's The Most Beautiful New Yorkers may change your outlook a bit with its selection of 24-year-old Merkely + Partners Creative Department Coordinator Tatiana Moses as one of New York's most beautiful specimens...uh...people. Ad Freak reports she and her boyfriend were approached by a photographer who wanted her boyfriend's picture but she asked that her picture be taken as well just for fun. Oddly, she was chosen for the list and her boyfriend was not.

It's all good for agency publicity though. We're quite sure she'll grab more attention than these Merkely + Partner management guys.

by Steve Hall    Aug-12-05    
Topic: Agencies

Book Promoted With Pet Killing Game


To promote a book, called Dead Pets, about pet cemataries, cruel animal death in movies, the stunt doubles that make that happen, pet afterlife and its religious implications and, yes, recipes for cooking pets, book publisher Canon Gate has launched a microsite, with ghoulish music, where you can play "whack a pet with a bat." We're sure it's all done humorously. We hope. It was created by Small Oranges.

Like young lovers finding out how much fun it is to kiss each other, book publishers can't seem to get enough of these kooky promotions for their books. But, with this execution, is the trend dead before it even began?

by Steve Hall    Aug-12-05    
Topic: Online, Promotions

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Court TV Creates Advertecture


Court TV has erected a piece of "advertecture," a huge banner that looks like the building it is draped upon but carries artistic renderings of windowscapes and, of course, the Court TV logo. If you look closely, you can one apartment dweller about to be whacked with a butcher's knife while other tenants are oblivious. Can you say voyeurism? The board is located on King Street in New York's Soho neighborhood and was created by Venables, Bell & Partners. Other images here and here.

by Steve Hall    Aug-12-05    
Topic: Outdoor