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It's Not Thanksgiving Yet But Adrants Gives Thanks to Advertisers


Every so often, we like to take a moment and thank the advertisers who help support Adrants. Two new advertisers have joined the roster: Buddy Media and Vertical Response. Buddy Media is a platform for Facebook and social media marketing. A set of management and measurement tools help brands and agencies make their Facebook pages more engaging for visitors. Check out their whitepaper, Top Ten Ways to Engage Fans on Facebook.

Vertical Response is an email service provider. If you have a mailing list or want to grow one, Vertical Response is a provider you should consider. With tools and ready-made templates, getting a mailing out is easy. We know. We've tried it. And we like it. Give them a look. They have a free trial offer running now.

In addition to Buddy Media and Vertical Response, the Montana Film Office is running a campaign with us. If you're looking for a location that outside the usual New York and LA locales, check out what Montana has to offer. Hey, it's pretty much a guarantee you won't have to deal with a lot of background noise like sirens, honking cabs and...oh...gun shots. Check it out.

by Steve Hall    Oct-24-10    
Topic: Announcements

Lacta Loves, Halloween Cams, Microsoft Games, Mr. T. Sells Gold


- We really like Lacta Chocolates previous work, especially the long-form video, but this new commercial we're not liking so much. Most likely because it is a commercial and not a more involved, long form video.

- Microsoft has redesigned its MSN Games channel and has added new advertising opportunities to reach casual gamers.

- Halloween webcam fun from Alfred Ritter GmbH & Co KG for RITTER SPORT Chocolate. Scary monster Halloween cards.

- If you haven't already heard, JLo has enlisted the help of her twin children to appear in a Gucci campaign aimed at raising money for UNICEF's schools in Africa.

- Mr. T has signed a deal with Gold Promise, a gold-buying service which aims to get people a better deal.

- Boston agency Winsper received four Hatch Awards for work it did for its client, STIHL, a hand-held power tool brand.

by Steve Hall    Oct-22-10    
Topic: Agencies, Celebrity, Commercials, Video

Adriana Lima Models $2 Million Bra For Victoria's Secret


In a publicity stunt in New York, Adriana Lima slipped into $2 million diamond-studded Victoria's Secret bra and prance around a pink carpet for the onlooking public. In a blue dress especially designed to reveal the bra, Lima modeled the Damini-designed creation which contained more than 3,000 jewels and took six people 1,500 hours to craft.

Not exactly a bra your average woman can afford but, of course, that's not the point. All Victoria's Secret care about is publicity and that's what they got with this tunt.

by Steve Hall    Oct-22-10    
Topic: Celebrity, Guerilla

Man Kills Alligator With Golf Tee Pea Shooter to Make Shot


OK so blowing up kids in a classroom didn't go over so well but when it comes to using menacing alligators to sell rum, all is well. And funny.

In this commercial for Bundaberg Rum, which, for a few seconds gets lost in an overly long and complex set up, a man, looking to make a putt, is aided by the very gentleman who invented Bundaberg Rum...from an oversupply of molasses.

Just watch. The spot works. at least it works for us. We have no idea what PETA's stance on this will be though.

more »

by Steve Hall    Oct-22-10    
Topic: Commercials, Good, Strange

Kid Freaks Out Over Mall's Public PA System to Pimp Hotline


If you have kids, you've been there. You know what the public tantrum is like. You know what it's like to be stared at as if you were the worst parent in the world. You wish you could leave all the groceries behind and just walk out of the store. It's not fun.

But Duval Guillaume has made a bit of fun out of the fact some kids are just out of control. With broadcasts over the public PA system of a large mall in Belgium, the agency created a scenario in which a mall worker is trying to page the child's parent while the child screams and acts up in the background. And all the shoppers get to listen to this tirade.

The stunt concludes with an announcer letting parents know there's Opvoedengslijn, a new advice hotline for parents with out of control kids.They've dubbed it First Aid For Out of Control Kids. Funny. But, for many, very helpful

more »

by Steve Hall    Oct-22-10    
Topic: Guerilla

Victoria Beckham Enlists Hubby David to Help Sell Sunglass Line


Former Spice Girl Victoria Beckham has enlisted the help of her husband, David, to help her sell a new line of sunglasses she is marketing. She's taken a picture of David wearing a pair of the new glasses, posted it to yfrog and tweeted it.

Nothing like leveraging you hot husband for financial gain. But, hey, we'd all do it if our significant others were as good-looking and as famous as David, right?

by Steve Hall    Oct-22-10    
Topic: Celebrity, Social

Orgasmic Screams in Anne Summers Ad Dubbed Too Racy


An Anne Summers radio ad promoting a line of Halloween-themed outfits has been blocked by the UK's Radio Advertising Clearing Centre which claimed the ad contained, "fairly overt sexual references in terms of sound effects."

The spot contains sounds of fear-based screams which then transform into more pleasurable sounding screams. In other words, women having orgasms. Nothing wrong with that in our book, of course, but according to the RACC, the spot overstepped the organization's guidelines regarding taste and offense.

As spokesperson for the RACC said, "The ad contains fairly overt sexual references in terms of sound effects. We believed that it was too strong for broadcast on commercial radio, notwithstanding timing conditions."

Anne Summers, on the other hand, thinks the ad is just fine with CEO Jacqueline Gold saying, "We have appealed the decision made by the RACC and would love to know what the great British public think. We are proud of our brand that always sparks debate and we hope this gets people talking about sex in a positive way."

by Steve Hall    Oct-22-10    
Topic: Policy, Racy, Radio

Eva Longoria Billboards Attack Moroccan Sensitivities


In a lengthy and thoughtful piece on MoroccoBoard.com, Nora Fitzgerald takes a look at a real estate billboard campaign featuring Desperate Housewives' Eva Longoria and, what some consider, too much of her cleavage. Now aside from the fact Longoria really doesn't have cleavage, Moroccans consider that area of the body private and not for public viewing. Certainly not on ten billboards, one after another alongside a country road.

Finding the boards offensive, someone spray painted over Longoria's "cleavage." Then, apparently getting the message, the advertiser revised the creative to show less cleavage. That wasn't good enough for the detractors who further defaced the boards by ripping the paper off.

Apparently, the war between advertiser and billboard bandit has been going on for some time.

by Steve Hall    Oct-21-10    
Topic: Outdoor

BBDO Staffers Letter Bomb New York Governor's Facebook Page


In a stunt that spelled out "Sign the Autism Bill," several BBDO staffers successfully letter bombed New York Governor David Paterson's Facebook page. Apparently, they want the Governor to act on the bill. To accomplish the stunt, BBDO employees Jeff Greenspan, Chris Baker and Danny Adrain out together a site called Letter Bombing with instructions on how to letter bomb any Facebook page.

Nice idea, guys.

by Steve Hall    Oct-20-10    
Topic: Social

Oxymoron: Talking Fish Asks People to Take Up Fishing


Colle + McVoy is out with a series of videos featuring a fish named The Bassador. The videos are aimed at getting more people to fish. The Bassador is described as "a cold-hearted talking fish who, simply put, doesn't think very highly of anyone, or anything." And his videos aim to "taunt, mock and challenge people to see if they're up to the task of becoming an Anglers' Legacy Ambassador, a program that taps into people's passion for fishing by asking them to take a pledge to introduce the sport to someone new."

So if you're into taking fish - this one's a bit slow and droll - then check out the series below after the jump.

more »

by Steve Hall    Oct-20-10    
Topic: Campaigns, Commercials, Strange

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