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Paddy Power Sued For Ryder Cup Sign Stunt

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Online betting site Paddy Power erected a gigantic Holloywood-style sign near the Ryder Cup at Celtic Manor and, subsequently, were sued for the stunt. They lost and have three days to remove the sign. Showing their anger over the stunt, Celltic Manor owners called Paddy Power "scum.

Pretty cool stunt though. Here's a video of the sign's...ahem...erection.

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by Steve Hall    Sep-30-10    
Topic: Guerilla



Five Social Media Tenets Every Agency Should Embrace

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This contributed article comes to us from Philippe Guegan, VP Strategy & Engagement at Big Fuel Communications, a full-service marketing and communications company based in New York. Philippe discusses how social media is moving from a cool, new idea to a practice that requires mainstream integration and implementation.

This season, social is the new black. Fashion victim, fashionista: these are words not easily applied to me. However, I have learned one valuable lesson over the years by observing an industry that's always on the lookout for the next big thing: if you wait long enough, past trends and patterns will make a comeback.

This is exactly to the case with social media right now. As all things social start to mature, the same evolution that took place in the digital marketing industry only a few years ago is emerging: social is fast becoming less about experimentation, and more about regular production. In fact, production is the key word in many ways, which I'll come back to a bit later.

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by Steve Hall    Sep-30-10    
Topic: Agencies, Opinion, Social



Dr. Martens Goes All Mad Max For 50th Anniversary

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For Dr. Martens 50th Anniversary, Michael Davis of MC5 & D.O.A. cover Cold War Kids' Something Is Not Right With Me. The music video is directed by Klaus Thymann. It's like some sort of weird combination of Burning Man and the post-apocalyptic world of Max Max.

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by Steve Hall    Sep-30-10    
Topic: Video



White Guys Rap For Carpooling Club

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We didn't say wiggers but Illegal Advertising did when they described this promotional video for the Dutch touring club's new carpooling platform. And, yup, the video is exactly what you expect: white guys rapping.

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by Steve Hall    Sep-30-10    
Topic: Video



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BlogWorld Parties Take Shape (Google Calendar)

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If you're going to BlogWorld at Mandalay Bay in Las Vegas October 14-16, in addition to all the keynote and panel goodness, you'll want to know about all the parties as well. Well, we're going to make it as easy as we can to find your way around and make sure you hit all the parties you want.

Out of the goodness of our little Adrants hearts, we compile a Google calendar of all the parties so you don't have to. It's in a continuous stage of development so be sure to check it regularly (after the jump) as the conference dates approach. Times are shown in Pacific.

See you in Vegas!

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by Steve Hall    Sep-29-10    
Topic: Industry Events



Yahoo Wants Your Best Non-Profit Digital Campaigns

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Yahoo and the Ad Council today announced the launch of the 2010 Create for a Cause contest to recognize the best in digital advertising for public service campaigns.

The winning campaign, selected by a panel of digital advertising leaders, will appear on Yahoo!'s sign-in page.

The second annual Create for a Cause contest will be open from October 11 to December 3, 2010, to advertising agencies looking to showcase their most creative digital campaigns for nonprofit and federal government agency clients. And for the first time, all agencies are invited to submit entries, including those not affiliated directly with the Ad Council. The winning campaign will be announced January 5, 2011.

Get your creative on, people!

by Steve Hall    Sep-29-10    
Topic: Industry Events



Broccoli Saves Parachuter's Life

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Who knew? The Television Bureau of Canada (TVB) and john st., Toronto has just revealed that a 5-week campaign featuring the virtues of broccoli, was not for broccoli at all. Instead, it was to prove that television advertising can sell anything.

Back in January 2010, a TV campaign aired for broccoli pitting its "miraculous" health benefits against other so-called miracles. After just five weeks on air, without any other form of communication or marketing efforts, the "Miracle Food" TV campaign garnered some serious attention. Fan-created Facebook pages attracted over 20,000 followers and broccoli sales were up 8% over the previous year. The most rewarding metric of all was the extra 188,574 pounds of broccoli that went into grocery carts across Canada the month.

The TVB's "Miracle Food" campaign, via john st., Toronto, consisted of three broadcast spots, directed by OPC's Brian Lee Hughes, which point to TheMiracleFood.ca and a post-campaign print ad revealing the campaign.

See one of the three commercials here or below.

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by Steve Hall    Sep-29-10    
Topic: Commercials



Grandson Acts Like Idiot to Get Grandmother's Attention

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You know those people with gray hair and wrinkles? Come on, you know who we're talking about! It's not like they're just inconsequential bumps on a log. They're the elderly! They're your grandparents! They've been through a lot of shit and they deserve your respect and attention. Which, apparently, is the goal of this PSA.

But, sadly, all this ad seems to accomplish is to cement the notion that young people, once and for all, are just bothersome idiots.

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by Steve Hall    Sep-29-10    
Topic: Cause, Strange



Nike Stops Motion , Zuckerberg Gets Revenge

- Here's a new commercial for Nike Italy that goes from action to stop motion and back.

- Mark Zuckerberg gets his revenge for The Social Network.

- Can you have a kids and a great advertising career?

- An interesting story involving politics, social security, cows and 310 million tits.

by Steve Hall    Sep-29-10    
Topic: Commercials, Racy, Spoofs



People Get Naked For Free Clothes

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This morning around 2AM, Advertising Age reports a line of people in their underwear began to form in front of clothing store Desigul. It was part of a promotion, Undie Party, that offered a free top and bottom to the first 100 people who showed up wearing only underwear. It's the second Undie Party the retailer has held in New York since it began three months ago.

The second 100 people in line received 50 % off anything they chose to buy. Advertising Age's Todd Stone interviewed those who stood in line and those who made it through the doors once the store opened. Todd's best line in his article: "Some were guys, some were girls, some looked great without clothes, some not so much." Very true.

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by Steve Hall    Sep-29-10    
Topic: Promotions



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