OK. Here's your racy ad for the day and the top ten tips you should be aware of if you plan to employ your own "sex sells" strategy in your next campaign. This particular campaign employs the perfect combination of bikinis and board.
1. Gratuitous, slow motion close up shots of gyrating booty in a bikini.
2. Playful undressing that teases.
3. Bikini clad babes lounging while watching their boys to their thing.
4. A woman expelling liquid from her mouth.
5. A woman sucking on a straw.
The great Advertising Standards Authority has spoken. If you hadn't heard, the organization recently banned a Lynx campaign which featured Lucy Pinder in a series of, some say, sexually suggestive videos. Reacting to an army of complaints, in this case, 15, the ASA asked the brand to pull the campaign. Praise be the power of the vocal minority. Yes, just 15 people lodged official complaints and those 15 people got an ad campaign pulled.
Not one to sheepishly drag its tail between its legs for too long, Lynx produced yet another video featuring Ms. Pinder apologizing for...well...whatever it was she did to get 15 people to complain. In the video, she returns the props she used in the video campaign while dressed in a baggy top that reveals zero cleavage.
A series of online videos and offline poster featuring the pulchritudinous Lucy Pinder have been banned by the UK's Advertising Standards Authority because they are thought to be sexually suggestive, indecent, provocative, glamorize casual sex and objectify women. In addition, the campaign was said to be irresponsible since it was placed in locations where it could be seen by children.
In the videos, which are still all over YouTube, Pinder can be seen washing a car, jogging, playing with a light sabre, cheering and generally prancing about while scantily clad. The videos and poster campaign are accompanied by such taglines as, "Play with Lucy," What will she do to make you lose control" and "Put premature perspiration to the test."
The headline about says it all really. Check out Justene Jaro and her huge breasts convince the world to run out and buy a pair of The Hundreds jeans. And, yes, we know the ad is a year old. But aren't you glad we decided to feature it to day?
So that supposedly offensive (to whom we aren't quite sure) Fiat ad in which a nerd is approached by an Italian woman after she catches him staring at her as she adjusts her shoe? Here's what we have to say about that.
The ad, created by The Richards Group, just funny. That's all. It's not offensive in an way, shape or form. It's just a true statement of fact: men are perplexed, dumbfounded and all out distracted when in the presence of a hot woman or a hot car. The ad is a dead on depiction of men and their relationship to women and cars. And that's just the way it is.
OK. Can we all move on now? Oh and thanks to Who is That Hot Ad Girl, here is all the background you'd ever need on the woman in the ad, Catrinel Menghia.
Did you know that a partridge in a pear tree is really a hot blond wearing Bonds lingerie? Yea, seriously. It's true. Just watch this Christmas-themed commercial from Bonds. And that's all there is to say about that.
Here's a funny one. Ever been in that painful situation in which you say something to your significant other you wish you could take back? Well, Fallsview Casino Resort understands and is leveraging that notion in its ongoing campaign. The latest entry takes us to the beach where a man doesn't quite respond appropriately to his wife/girlfriend's statement, "I can't believe this bikini still fits me."
But thanks to a little luck and a coconut, our man is rescued from having his nuts handed to him on a platter. Toronto-based Blammo Worldwide created the campaign.
In the self-generated controversy category this morning we have a new campaign from lingerie outlet The Lake and Stars which features a mother and daughter posing together while modeling lingerie. The "controversy" centers on the likelihood of a mother and daughter hanging out together while clad in lingerie.
Defending the campaign, The Lake and Stars designer Maayan Zilberman said, "A lot of the themes that we're dealing with are about psychology between women as they're growing up and dealing with family politics or women in the workplace. There's no shock value here. We're not trying to make people feel uncomfortable in order to provoke dialogue. We're just trying to confront some of these issues that I think people aren't really talking about so much."
Call us crazy but is there really a need to start a dialog about mothers and daughters hanging out together while wearing lingerie? Of course not. This is yet another attempt by a fashion brand to "shock" and "surprise." Excuse us while we doze off for a short nap.
21-year-old The only Way is Essex reality star Amy Childs has been tapped as the new face of Ultimo and will be pimping the brand's new line of lingerie, Bra Queen. Amy, of course, looks great but there may soon be more to Amy than currently meets the eye.
When Amy was 18, she wasn't happy with her curves or lack thereof. She decided to undergo the knife and boost her bra size from 32A to 32D. Which is all well and good when it comes to modeling for a lingerie brand which specializes in bras B-DD cup. But poor Amy, who is seemingly obsessed with having even bigger breasts, is going to size herself out of a job when she, as reports would have it, undergoes the knife again to boost her boobs to 32GG.
Of the desire for hugeness, Childs said, "I love having big boobs but I'm ready to make them even bigger. I'm planning to become a GG cup - I want to end up being bigger than Jordan."
Anyway, there's your pointlessly prurient ad babe story of the day.
Quite racy and probably NSFW comes a collection of 36 ads for Hubba Wheels which, simply, are wheels for skateboards. Heavily leveraging the brand name Hubba, the campaign takes on an in-your-face, hubba-hubba approach with ad after ad filled with bodaciously-boobed babes wearing next to nothing.
With porny headlines like "hit me with your best shot" and "nice and round. no flat spots here," the campaign is a perfect fit for youthful, hormonally charged boys who skate by day and wish they were getting laid by the bodacious babes in these ads by night.