With Winter approaching, Lynx (Axe in the U.S.), the only company that, over and over again, seems to successfully be able to milk sexual innuendo for all its worth has released yet another man-friendly amusement site filled with women who can't seem to kept their clothes on. This site, LynxBlow, offers visitors to the chance to help a poor, freezing woman standing in the snow warm up by, yes, blowing at her through your computer's microphone. Unfortunately - or fortunately for the viewer - when wind comes her way, her clothes get blown off. She doesn't seem to mind though and winks knowingly at the viewer like some sort of Eskimo exhibitionist with an Arctic freeze fetish.
Thankfully, through the kindness of our friends at Dare who worked on the creation of this visual pleasure, you don't even have to go thought the site set up to see the "goods." You can see all the best blow off scenes in a YouTube video here.
Yes, yes, we know there's a flashbulb obstructing the image but this was too good not to share. We found this Durex ad in a men's restroom in a city dominated by college students, and we can't help but wonder how many actually put scissors to print and let their little buddies fly forth and conquer.
The text definitely leaves no room for the imagination. Or does it in fact encourage the imagination to reach mighty new heights? Maybe Durex should hawk a superhero cape for both heads and not just one. - Contributed by Angela Natividad
Here's a Chipotle ad that made us feel a little weird about taking that next mouthful of beef. Did that come out wrong? There's just something about its metallic appearance that makes it look... oh, never mind.
Sometimes a burrito is just a burrito. We do like how they added "big burritos" at bottom. It really pushes the innuendo over the edge. - Contributed by Angela Natividad
Found! Long lost hippies from the 60's! We always wondered where they all went and now we know. Well, at least we know where two of them went. Donna Sheehan and Paul Reffell are co-founders of the anti-war organization Baring Witness which is all about peace...and nudity...and, well having a gigantic global orgasm. Yes, the two are behind Global Orgasm, an effort that urges the world to have a synchronis orgasm Friday December 22. Apparently, it's all to "effect positive change in the energy field of the Earth through input of the largest possible surge of human energy a Synchronized Global Orgasm."
Cue The Doors, Jefferson Airplane, Janis Joplin and all those other hippies turned legit activists. OK so a lot of them are dead now for various reasons but you get the idea. It's the return of the hippie. The Internet Hippie. They've discovered they can get their message out to a whole lot more people using the Internet than holding signs, protesting and shouting their beliefs to angry cops. OK, OK, so their not the first cause group to use the Internet but just go with us on this one. So rather than lying to your partner saying, "you rock my world" after you embellish that recent orgasm, now you literally can rock the world by joining this movement. OK, movement is a bad word. Who wants to think about that bodily function when there's a more pleasureable one to be had. Oh wait. Some people like to mix the two. Sorry. To each his own. Have fun.
With line-walking gratuitousness and the single statement that sounds like it belongs in a masturbation tutorial, "remain rigid and release," these two promotional videos for Stuff 4 Dudes ever so euphemistically promote the site's offerings, Yoga 4 Dudes and Ballwork 4 Dudes. Sure, they're not the newest thing out there but they offered up FishNChimps, the guy who sent them to us, an enjoyable break from his mission of finding methods to help him achieve his 2007 resolution: weight loss.
Portland-Based Bent Image Lab gets innovative and uses a human face to sex up a stop motion character who goes from sweetheart to siren in this 60-second ad for Lux Provocateur soap and agency Santo Argentina (Spanish version here). Executive Producer Ray Di Carlo explains, "It was just a really good way to solve a problem I see in some stop motion puppets --a lack of soul."
Technical breakthroughs aside, the content is a far cry from Wallace and Grommett. After a forest bath with some black Lux soap the id-operative heroine makes the antlers of deer grow in addition to turning up mustaches on her former village brothers. And what in hell is going on with the whip-wielding gnome-looking thing? - Contributed by Angela Natividad
Apparently those living in Denmark have a care free attitude about a lot of things including speeding so the Danish Road Safety Council thought it was time for a different approach to enforce speed limits. The country now has Speed Control Bikini Bandits. Yes. It's exactly what it sounds like except the Bandits seem to have forgotten to wear their bikini tops when holding speed limit signs and urging drivers to obey the limits. Have fun with this witty campaign approach to speed control but if your boss doesn't like you watching naked women holding speed limit signs while shaking their boobs, you might want to properly angle your monitor before viewing.
-Virgin Atlantic goes overboard playing with its own nine inches of pleasure in a new campaign from Eight Partnership.
- imulus wonders why advertisers haven't figured out podcast advertising and offers up a few suggestions.
- If you like hot looking mannequins in hot looking lingerie in hot looking poses, you'll like this print campaign for blush lingerie.
- That Silly Girl weighs in on the stereotypical idiocy of the STA Travel Body Shots thing and why Leo Burnett might want to take its weather-dependent Max Factor billboard to earthquake laden San Francisco.
- Cynopisis reports, "Nielsen has just completed its first Product Placement Valuation Study, which is part of its Anytime Anywhere Media Measurement (A2/M2) initiative. Of interest in the study, 57.5% of viewers recognized a brand when seeing a product placement in combination with a commercial. That's in comparison to 46.6% who only saw the commercial for that brand. The results suggests product placement adds to the value of traditional advertising."
- Michael Crichton does the fake company, fake video thing to promote his new genetic engineering-focused novel.
Though you may think Adrants is the only entity that writes about sex in advertising, we'd like to correct that myth by pointing you to the Silly Girl who seems to enjoy focusing on the "sex sells" aspect of advertising even more than we do. In no less than two stories, we're treated to an exhibition called Diversity held at Milk Studio Gallery in New York on November 21 to celebrate the U.S. launch of S Magazine, a publication that enjoys crossing the line between mainstream fashion and, well the inevitable conclusion that never seems to be completely fulfilled in most fashion advertising.
Then we're slapped upside the head (or ass, as it were) with oh so shocking ass kicking S&M images all in the name of promoting Umbro footwear. Hmm...we like this Silly Girl.
Spanking and that old standby - milk poured over a woman's chest - are central elements in two ads for South African fashion brand Old Khaki. While we know we should say something pithy about this approach, for some reason we simply can't seem to come up with anything. Could we possibly be bored with this whole "sex sells" thing? Of course not. It's all about precarious positions promoting homegrown pleasure.