E-Trade Pulls a Witty One with One Finger

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What can you do with one finger, besides the obvious? Amuse a baby and save a country, among other things. E-Trade lists the possibilities, then ties it all back into its clickable stock portfolio.

We just twirled one finger in feigned amusement. We liked this way better than the bank robber ad.

by Angela Natividad    Feb- 4-07    
Topic: Super Bowl 2007



Flomax Isn't A Feminine Napkin. It's A Male Urinary Drug

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We admit it's mean to make fun of people with ailments such as men who "want to to spend more time having fun and less time in the men's room, to guys who want to go less at night" but we must say, the commercial for male urinary and prostate drug Flomax made us sit upright in our seats after all those other distractingly humorous Super Bowl ads. Aside from the fact the product sounds like the name of a feminine napkin, something about medical ads that creeps us out.

by Steve Hall    Feb- 4-07    
Topic: Commercials, Strange, Super Bowl 2007



Barkley Gets Dissed by Waitress for TMobile's Faves

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TMobile promotes its MyFaves feature with a spot where Charles Barkley gets high and mighty with Wade about the degree of his fame. Barkley's soon shot down by a young waitress who knows Wade but not him.

The idea of ball players getting all touchy about something as trite as who gets to be on their faves is unfailingly funny, plus Barkley makes priceless "WTF???" faces. And after writing a book called I May Be Wrong But I Doubt It, it's good to know he can laugh at the public's perspective of his own lightweight pompousness.

by Angela Natividad    Feb- 4-07    
Topic: Super Bowl 2007



Jay-Z, Shula appear for 30-Second Bud Spot

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There's no doubt that despite the creative deficit Budweiser is spending serious money this year. We just witnessed a short spot featuring Jay-Z and Coach Don Shula, massive movers and shakers in their own respective universes, battling coolly over a game where the stakes are gigantic. The spot serves to make the icons feel both human but totally remote in their financial statosphere. An interesting, albeit tired, effect.

by Angela Natividad    Feb- 4-07    
Topic: Super Bowl 2007



Rob Goulet Gets Nutty in Your Cubicle

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Apparently Robert Goulet is to blame for every office mishap you've ever suffered. That coffee spill across your keyboard? Totally Robert Goulet. And how did those sensitive documents get into the shredder?

Thankfully, the afflicted can tote the Robert Goulet equivalent of a clove of garlic. Robert Goulet is horrified by Emerald nuts. Just be sure to keep them around because he comes back with every new day. See spot here.

by Angela Natividad    Feb- 4-07    
Topic: Super Bowl 2007



Budweiser Crabs Come Out to Play, Worship

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We've seen teases of this Budweiser Super Bowl ad in which an army of crabs steals a cooler full of Bud, makes off with it and then bows at its feet in worship. Although we're not sure highlighting the worship of your product by such lowly creatures as crabs is necessarily a positive. It's OK though because the commercial has hotties in bikinis in it to distract us from that notion. See the ad here.

by Steve Hall    Feb- 4-07    
Topic: Brands, Commercials, Good, Super Bowl 2006



Jack's Son Fails Him with Critical Life Choice

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Jack in the Box releases an ad in which Jack's son announces to his school that while he's proud of his pops, he'd like to become a vegetarian. Jack immediately covers the video camera he was so proudly wielding and sits down, head in hands.

We feel his pain. Our parents wore the same look when we told them we were leaving medical school for marketing. See the ad here.

by Angela Natividad    Feb- 4-07    
Topic: Super Bowl 2007



Disney Goes Flat with 'Meet the Robinsons'

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Movie and television ads that air during precious Super Bowl ad time are never terribly noteworthy. Disney's "Meet the Robinsons" ad is no exception. It only tells us they've run out of both imagination and fairy tales to rob, but anything involving an orphan and the future does decently, right?

by Angela Natividad    Feb- 4-07    
Topic: Super Bowl 2007



Career Builder Stages Pit Fight for Promotions

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We couldn't help laughing at that Career Builder ad in which a bunch of office cogs get all decked-out and destroy each other in a jungle pit for their next promotion. At some point a delivery guy who doesn't even work with them starts mauling everybody with ninja moves. It'll be a big hit, we're sure, with the middle-aged, cubicle-stuck and breakroom-embittered. See the ad here.

by Angela Natividad    Feb- 4-07    
Topic: Super Bowl 2007



Gorillas Ponder Leaping at Bud Light Guy

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Clearly Bud is more quantity than quality this year. Funny. See the ad here.

by Angela Natividad    Feb- 4-07    
Topic: Super Bowl 2007









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