We're failing to understand the multiplicity of multi-themed Budweiser ads out this year but the campaign must be doing the job because we're writing about them like hell. We've already forgotten which ad we were about to write about. Oh well. Budweiser budweiser budweiser budweiser . There.
We dig Coke's Grand Theft Auto-themed Give a Little Love ad. It's a nice little segui into the digital stratosphere that kind of says, "We join more than just human and polar bear communities. We join violent gamers, Sims and Second Lifers too." Good shit.
GoDaddy is so serious about keeping their URL costs low that they'll fling boobies at you left, right and left again. We're glad to know somebody has their priorities straight. In the first GoDaddy commercial, the domain registrar has a good time poking fun at marketing. The spot begins seriously with a spokesperson type walking down an office hallway explaining GoDaddy services. He gets to the door marked "marketing," open it and, sure enough, there's Bob, Candice, Danika ad the whole production crew having fun spraying champagne all over Candice as she dances in a tiny top. The guy closes the door and says, "Everybody wants to work in marketing." Right on, brother. See the ad here.
That Bud Light ad where the guy teaches non-English speakers how to ask for a Bud in different neighborhoods, then encourages them to shift gears back into incoherent immigrant status when asked for a Bud in turn, is so very politically incorrect. That is why more blue collar rednecks should conduct citizenship classes.
We hate Mary J. Blige and we generally dislike Chevy. But the music mishmash and the juxtapositions with all the different Chevys in this ad are interesting. Joining genres with a bunch of famous people and would-bes is generally a cheap and easy way to get a positive nod for your efforts.
Winning the Most Disgusting Super Bowl Commercial Award is the commercial from Snickers in hich two mechanics end up eating the same Snickers bar from opposite ends until the two meet and are shocked. They suddenly react by doing something very manly, ripping off their chest hair. Yes, it will talked about and maybe that's half the battle. It's still gross though.
FedEx veers from the past to the future with an ad in which a set of astronauts experience a delivery problem from the moon. The FedEx space ship is accompanied by the same music Gob uses in Arrested Development to complement his subpar magic acts.
We're glad they've ditch the cave men since Geico seems to have dominated that niche. Will FedEx colonize the future? Not with cheesy magician music, they won't. See the ad here.
We have to admit, we were skeptical about the whole Doritos consumer-generated media thing but the commercial that won the contest turned out quite nice. It's not the one we thought would win but the humor of the guy getting distracted by the hot girl and the girl, herself, tripping all, one assumes, because of the effect Doritos have on people, was brilliant.
"I don't work hard. I work smart."
Are they serious? Can somebody please get rid of them? Please? Who gave Sales Genie $4.6 mill and said "Knock yourself out"? If you're going to use a douchey chipper-colleagues-in-business ad, we'd appreciate a punchline.
In any event it appears their Super Bowl effort is an extension of a story that begins on their website. There's also an option to rate the commercial except it doesn't work.
Our friends are sitting around passive aggressively insulting each other with beer-weakened comebacks along the lines of, "You need Sales Genie." "No, you need Sales Genie." "No, you need Sales Genie."
Bud Light's rock paper scissors ad - awesome. We're so glad they didn't rehash any previous running Super Bowl themes like their buddies at Pizza Hut.
We have every intention of throwing rocks in future r/p/s sparring matches with friends. And possibly scissors.