Overweight, Sex-Changed Miller Cat Fight 'Girls' Back For Super Bowl

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OK, this is just gross. There's a reason why hot women (and men) are allowed to take their shirts off and strut their stuff for the general public's appreciation. That's the reason why that 2003 Miller Catfight Super Bowl spot received so much notoriety. While Miller did create a male hottie version of the pool/mud wrestling spot, the two guys in that ad stopped short of having an actual fight and got all "sensitive man" on us to which, we wrote, "Oh please...can't they just beat the shit out of each other like the girls did in the mud wrestling spot?"

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by Steve Hall    Feb- 2-07    
Topic: Bad, Brands, Commercials, Creative Commentary, Super Bowl 2007



Nude Models 'Painted' With Brazilian Bed Designs

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We are told these are bed ads from a Brazilian bedmaker. The images carry no logo and our source does not know who the brand is. But, they are too good to share and done in a way only Brazilians can do. Enjoy them all here.

by Steve Hall    Feb- 2-07    
Topic: Good, Magazine, Racy



Sunsilk Behind Creation of Freaked Out, Hair-Cutting 'Bridezilla' Video

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A tipster tells us the hair care brand Sunsilk was behind the creation of the strange "bridezilla" video which was posted on YouTube January 18 and received 9 million views before it was pulled. It's back up now and in the video, a bride enters a hotel room full of bride's maids, proceeds to flip out and cut her hair off because it looks so bad. Initially thought to be an innocently created farce, it's now been revealed the four women in the video are actresses and were paid to appear in it. What wasn't known until now, according to our source, is that Sunsilk, working with Toronto-based Capital C Communications, was initially involved but backed out at the last minute. It's unclear why Sunsilk separated itself from the project.

While the four women are getting all the glory right now, we've spoken to the director of the video who has graciously promised us more details as soon as he makes sure all his legal "I's" and "T's" are properly crossed. As soon as we have more information, we will gleefully pass it along to you.

UPDATE: Sunsilk, perhaps jealous of all the media attention the four actors are receiving, is now acknowledging their involvement with the creation of the video.

by Steve Hall    Feb- 2-07    
Topic: Brands, Online, Strange, Video



Nationwide Commercial Gets K-Fed Taco Bell Job Offer

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In a witty ploy for press, Taco Bell, unlike other fast food brands who have derided Nationwide's depiction of the fast food career as less than desirable, has offered a job to Kevin Federline and the promise of a customized Taco Bell uniform. Taco Bell CEO Greg Creed sent this offer letter:

Dear Mr. Federline,

First off, congratulations on your upcoming Super Bowl ad. We heard it's generating a lot of talk, particularly about working in the fast food industry.

We know you respect those who work in our business. In fact, last year you said in an interview, "My kids are going to have to learn what a real job is, what life is. You don't have it easy with me. Period. My kids are going to work at Taco Bell."

We're flattered, but obviously they're too young to work for us. So here's our offer to you: Come work for us, just for a one hour shift. We'll get you a uniform, a custom name tag and show you what a great place Taco Bell is to work. We'll even reward customers who visit that restaurant with an order of our new Carne Asada Steak Grilled Taquitos for free.

We encourage you to continue to "Think Outside the Bun" and hope you accept our tasty offer.

Sincerely,
Greg Creed
President
Taco Bell Corp.

Now, that's the kind of marketing think we respect and appreciate.

by Steve Hall    Feb- 2-07    
Topic: Brands, Celebrity, Good, Strange, Super Bowl 2007



Wells Fargo Flops with Backstage Endeavor

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Some campaigns are launched with high hopes only to be buried by more important things or simply bad planning. This is what we think happened with Wells Fargo's strange 2006 Backstage campaign, boasting music by no-name artists, a weird Stagecoach Island game, and a national tour (less Woodstock than a futile set of volleyball games).

We would never have found out about the campaign that didn't fly if we hadn't been to the bank yesterday, where we saw a card sticking out of a machine and went in to return it. The coiffed rep gushed, "good behaviour needs rewarding" and, after quizzing us on our FICO savvy, gave us a Backstage shirt. We harbor the suspicion there are about 4,000 said shirts in the backstage of the branch, but didn't say anything.

Of course, had we searched Adrants, we would have realized the game's been around in one form or another for over a year. Aren't we good?

by Angela Natividad    Feb- 2-07    
Topic: Bad, Campaigns, Guerilla, Online



Shoot-The-Hottie Paint Ball Game Promotes Movie

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Here's a fun time-waster that falls into the shoot-the-hottie category. Called School For Scoundrels: Fight Dirty, it's an online paint ball game to promote the movie School for Scoundrels that lets you shoot paint balls at guys, girls or an image of someone you upload into the game.

by Steve Hall    Feb- 2-07    
Topic: Games, Good, Online



GM Fires Production Line Robots In Super Bowl Commercial

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Here's some GM Super Bowl commercial leaky leak that, if we're understanding the commercial correctly, claims robots won't build cars anymore because they aren't as good as humans. Hmm. Can anyone imagine a GM production line staffed entirely by humans with no assist from those cool, yellow robots? i guess we'll find out during the game.

UPDATE: The robot has...drumroll please...a blog!

by Steve Hall    Feb- 2-07    
Topic: Brands, Commercials, Good, Super Bowl 2007



Pause Resumes, Girlfriend Loved, Guerrilla Banned, Sprint Teases

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- FOX has released its second Ignited Minds-created PSA in its Pause campaign which urges young people to stop and think before they make a stupid decision.

- Can we please stop with the pregnant stomach advertising auctions?

- Copyranter loves his girlfriend. We do too!

- Reaching new levels of un-informed stupidity, Boston's Mayor Menino now wants to ban all guerilla marketing from Boston, saying, "This nitwit technique has no place in our city."

- Now we have ads to promote Super Bowl ads. Sprint is running a teaser on YouTube for their Super Bowl activity.

by Steve Hall    Feb- 2-07    
Topic: Commercials, Guerilla, Super Bowl 2007



Movie Claims Western Environmentalists Should 'Mine Their Own Business'

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Now here's angle you don't see very often. A new film, Mine Your Own Business, "exposes the dark side of environmentalism" and posits Western environmentalists are to blame for keeping poor, third world countries in poverty claiming development and progress will ruin the poor's "quaint" lifestyle.

The movie follows 23 year old George, an unemployed Romanian miner who can't find work because Western environmentalists have launched an anti-mining campaign against a propsed mine in the area that would offer jobs and growth to many people. The movie is said to make us "think about the unintended consequences of blindly supporting environmentalist/anti-development campaigns across the globe. It is a challenge to the cozy consensus that allows westerners to deny progress to those who need it most."

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by Steve Hall    Feb- 2-07    
Topic: Video



AHA Buys Super Bowl Time, Sidesteps Product

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After spending $4.2 million on a couple of spots in the uber-competitive ad orgy called Super Bowl, you naturally want some serious run for your money. But not everybody takes the expected measures to ensure an ROI.

Adrants reader Roy points us to this interesting story about the American Heart Association, who paid the Super Bowl invoice and dropped still more cash to produce light-hearted cautionary piece "Heart Attack," then did something odd: they neglected to mention the product, heart drug Altace.

"I don't think it is appropriate to have some guy in a white lab coat staring into the audience saying, 'You are going to die if you eat another chicken wing,'" says Rebecca Sroge, executive VP and managing director of Glow Worm, the agency that created "Heart Attack."

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by Angela Natividad    Feb- 2-07    
Topic: Good, Packaging, Super Bowl 2007









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