Fergie Joins Celeb-Filled Candie's Campaign

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Candies's love celebrities. From Hilary Duff to Jenny McCarthy to Kelly Clarkson to Ashlee Simpson Destiny's Child to the Dixie Chicks, it's all celeb, all the time. Now the fashion brand is hooking up with musical artist Fergie (Stacy Ann Ferguson) for its spring 2007 campaign which kicks off with a spot during the February ll broadcast of the Grammy's. Print ads will appear in Teen Vogue among others.

by Steve Hall    Feb- 1-07    
Topic: Campaigns, Celebrity, Magazine, Television



GoDaddy Says 'Basic Instinct,' CBS Says 'Try Again'

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Every year we have to endure the painful submit, reject, submit, reject saga GoDaddy forces us to live through as it tries to get the network to accept its commercial for the Super Bowl. No one's in the dark here. Everyone knows Go Daddy CEO Bob Parsons is submitting ads he knows will be rejected simply to get the press that rejection generates. And, dammit, he has us doing it too with his latest reject, a Basic Instinct-style spot in which Candice Michelle does the Sharon Stone leg cross thing while some dude voiced by Philip Baker Hall. Oh the pain Parsons puts us through. Oh wait. Candice is kind of interesting to watch.

by Steve Hall    Feb- 1-07    
Topic: Commercials, Racy, Super Bowl 2007



Travelport Throws Blank Page on Browser, Calls it Marketing

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The Flea and JND Technologies in Mumbai join forces to create an allegedly creative marketing campaign for client Travelport Holidays.

The campaign is a hark back to Evian Detox, which promoted purity by overwhelming websites on which its clean glacial banners sat, except it's much lazier.

The Quietest Place on the Web brings you to a white screen with the following sentences: "Welcome to the quietest place on the Web. The next time the noise of life gets to you, do drop by for a little bit of peace and quiet." The wandering eye then meanders down to the bottom of the page for lack of anything else to do, where it finds a link to Travelport India, another website that's not terribly stunning.

Unless Travelport has a huge demo of people seeking to visit the Tibetan monks or the inside of a padded room, we're just not seeing how this initiative will help them draw vacation clients.

by Angela Natividad    Feb- 1-07    
Topic: Bad, Campaigns, Online



Dove Puts Women Back on Judgment Block in Debate Campaign

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We're under the impression that the Dove Campaign for Real Beauty was meant to change existing standards about beauty by bringing real women to contrast. We're just not sure whether the debate portion of the campaign, in which we're asked to tick off whether a given woman is "wrinkled" or "wonderful," really continues down that vein. Isn't it just putting women back on the platform they strove oh-so-hard to part with?

Oh, well. Maybe consumer-generated ads will save the day. It usually does.

by Angela Natividad    Feb- 1-07    
Topic: Campaigns, Magazine



BlogAds Powers Ads With RSS, Google Wallows in Profit

- Advertising Age shifts into high Super Bowl gear with its Full Coverage section of Super Bowl Ads 2007.

- Google's quarterly profits have tripled. Funny how AdSense publishers' profits haven't tripled as well.

- BlogAds has introduced a new ad unit that receives part of its content from an RSS feed. New, fact, figures, product, info and basically anything can be fed into the ad unit in a continually updated manner.

- Yawn. Yet another Grounghog Day promotion.

by Steve Hall    Feb- 1-07    
Topic: Online, RSS, Super Bowl 2007, Weblogs



Super Bear Shuffle Revisits Chicago Bears' Super Bowl Shuffle

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OK, so this isn't exactly a Super Bowl ad but it's kinda fun. Adrants reader Benjamin George tells us it's a "parody of the 1985 Chicago Bears' Super Bowl Shuffle with Yogi, Boo Boo, Smokey, Pooh, and other cartoon bears." For anyone that was around in 1985, we suppose it'll bring back some memories. Or nightmares. Called Super Bear Shuffle, it was created by Big Game Hunters.

by Steve Hall    Feb- 1-07    
Topic: Strange, Super Bowl 2007, Video



It's Bigger. It's Better. There's More to Touch

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It's bigger. It's better. It's voyeuristic. There's no harness. It's smoother. There's more to touch. There's less crying. There's no waiting to get in. It pumps you up. It can never be too big. It's more satisfying. No, you perverts, we aren't sharing with you that second time we hooked up with that cute freshman red head in the back of the parent's station wagon. It's Comic Con, silly. More precisely, a video that expresses just how much more fun it is to go to the comic book convention Comic Con a second time. And yea, it's the well-worn "let's make it seem like we're talking about sex but not" approach but it still works. Maybe that's because the topic of sex never gets tired. Oh wait. Maybe that's just us. Sorry. Pardon the interruption. On with your work day

by Steve Hall    Feb- 1-07    
Topic: Commercials, Good, Video



Bics So Permanent they Reincarnate with You

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Adpunch points us to this clever campaign by Bic, who's attempting to break into Sharpie territory by pushing its own permanent marker.

Premise: that Bic sticks so well the ink will follow you into your next life. Copy: "Permanent. Even in your next life." We can only imagine what kind of guy the frog was. There's a snake variation too.

This reincarnating ink thing is something we've never considered before, and it might actually yield the answers to questions we've had for a long time. Like, perhaps the inked "MONKEEEEY WAS HERE!!!!" scrawled all over our ass is not from a drunken night we don't remember. Perhaps it's from a previous life as a less responsible person. That takes a big weight off our minds.

by Angela Natividad    Feb- 1-07    
Topic: Good, Magazine









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