Chunky Pam Rejects Diamonds for Doritos

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We all sort of wondered what happened to would-be rap star Chunky Pam, and as if to satisfy our wildest dreams she mysteriously reappears just in time for the heart-shaped holiday.

In a new MTV-produced video celebrating the merits of griddles and grills, Pam says she wants to be pampered in a way only a blinged-out pizza epicure can. Our favourite line involves Swedish fish and Swedish massage.

Unlike other sultry blondes who slinked into skinnier skins, Pam embraces decadent consumption wholeheartedly and makes it her forte. What talent. What art. What size. If only everyone were so easy to please on the 14th of February.

by Angela Natividad    Feb-14-07    
Topic: Online, Spoofs, Television, Video



Traveles Gets Unbrella Back, Digitas Gets Miller

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Borrell Associates reports local online video advertising will hit $5 billion or 35 percent of all local online advertising by 2012. Just in time for Lonelygirl15's baby to take center stage as the first Pampers YouTube video series. Or ill it be LiveVideo by then?

- Travelers Insurance gets its red umbrella logo back from Citigroup after a ten year effort. Huh? Who knew it was missing?

- Miller has chosen Digitas to handle its interactive work after a review during which Digitas beat out Arc Worldwide for the account which was previously held by Agency.com.

- Remo, a new product from fledgling rations company erinMedia plans to rollout a sophisticated second by second television ratings service and has files many patents to insure it's well positioned to unseat ratings king Nielsen.

- Film makers are taking their movies to the really small screen. Well, at least promotions for those movies.

by Steve Hall    Feb-14-07    
Topic: Agencies, Brands, Research



Google Becomes Googe for Valentine's Day

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While artful design is always up for interpretation, some think Google, with its Valentine's Day logo redesign, left the L out of their name christening the site Googe. Likely, as some have mentioned, the stem of the strawberry is intended to be the L but that strawberry chocolate mess looks like one letter to us.

by Steve Hall    Feb-14-07    
Topic: Brands, Online, Strange



Celebrate the 14th with the Travails of One Small Stick

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In our humble quest to find a Valentine's Day campaign that didn't leave us feeling sick or pressured, we came across Don Hertzfeldt's 1995 classic Ah l'Amour.

The video illustrates one small stick figure's attempt to find romance. Thankfully, he has a lot of lives to spare. In the end, there's only one realistic way to win a little stick woman's heart - and no, it's not sex. Weird, right? Because, like, sex gets us every time.

by Angela Natividad    Feb-14-07    
Topic: Good, Online, Video



Durex XXL a Little Too Big for Comfort

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It's our strong feeling that this ad (via Ichlache) is probably not real, but it vibes like the type of thing Durex would do (particularly outside these fine United States) and it gets the point across in a way that makes our own mouths hurt. The copy reading "Really Big..." at bottom left? Totally unnecessary.

Ow.

by Angela Natividad    Feb-14-07    
Topic: Magazine, Poster, Racy, Spoofs



Polaroid Solves Wandering Eye Syndrome, Saves Relationships

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Wistfully playing off the very, very, very...very old, but never tired, joke about sunglasses allowing one's eyes to secretly gaze towards distractingly enticing imagery undetected is a new Brazilian campaign for Polaroid Eyewear. With the proper Polaroid glasses, the guy in this campaign can enjoy the best of both worlds. The real one where he has to act as though his girlfriend is the only woman in the world for him or the fake world in which every piece of jiggling curvaceousness is his to freely explore and conquer in his fantasies. Some of us thank Polaroid for this bestowing this blessing. Others, not so much. See all three ads here. The campaign is the work of Santa Clara.

by Steve Hall    Feb-13-07    
Topic: Campaigns, Good, Racy



Wieden Wants, PSFK Conferences, JC Penny Matters

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- Wieden + Kennedy London is seeking four people from outside the ad world to partake in its WKSide3 program which offers three month work at the agency.

- PSFK is organizing a future of marketing conference at which the likes of George Parker (now that's funny), Peter Rojas, Elizabeth Spiers, Cunning's Floyd Hayes, Anomaly's Mike Byrne and others will chat about where the industry is going.

- JC Penny Says "Every Day Matters."

- XM Radio does the Valentine's Day card generator thing.

- Suzuki does the webisode thing. Calls it The Briefcase.

by Steve Hall    Feb-13-07    
Topic: Agencies, Brands, Industry Events, Online, Video



Embarq Brings Us to 2525 with Big 2-Decade Detour

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This skin-crawling ad for Embarq so thoroughly grated the nerves on Bill that it gave us an uncourted sense of schadenfreude. In general, something about the ad embarrasses us in the same way your immortalization in the yearbook embarrasses you.

It merits adding that Embarq, who consider themselves trailblazers in the direction of common sense, will probably make good on a spot this annoying. It sort of clings, like toilet paper or static.

We're thankful that the song hasn't lodged itself in our heads yet but that's mainly because we're afraid of watching the spot a second time. We might catch '80's hair. And nobody wants that.

by Angela Natividad    Feb-13-07    
Topic: Bad, Online, Radio, Television



Getting the Royal Guard to Laugh May Bring You Closer to Them

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There's something inherently funny trying to get somebody to laugh who can't on pain of death, or at least hurt pride.

This is the inspiration for Royal Guard Cheese, a game where you try to induce a guard to laugh with well-placed props that include a feather, a rubber ducky and a teddy bear. Getting him to laugh like this could win you a free trip to London.

STA, are you paying attention? Just kidding. You know we love you.

by Angela Natividad    Feb-13-07    
Topic: Games, Good, Online



Symantec Wishes You Rockin' Valentine's Day

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Symantec's RockDotRock has added a Valentine's Day Serenade feature that allows you to send a customized message to your loved one (as long as they are o the list of 200 names) sung by the heavy metal rockers who grace the site. It's a nice continuation of the decidedly very different software campaign.

by Steve Hall    Feb-13-07    
Topic: Good, Online, Viral









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