To promote the Patriot, Jeep gets cozy with Marvel Comics and their built-in audience of former geeks, geeks-in-training, pop aficionados, and mutants like us (we turn everything we touch into AWESOME).
The campaign site includes a progressive comic-drawn adventure scrawled by Bing Cansino. Users can input their own storylines as the tale progresses. The winning tale gets penned by Cansino and may result in an autographed original page sketch.
Yeah, it's consumer-gen. Again. But it's way better than Jeep Compass and that strange bobble-head/karaoke stuff.
Public Relations professionals work hard to get their client's message out to the media. They send press releases. They make personal contact. They send gifts. They take you to lunch. They bribe...uh...no. The good ones don't go that far. So after a PR professional spends a day pitching their client's new ad campaign to the media and only one publication picks it up, a nudist resort blog, it is both depressing and very humorous. Why would a nudist-focused blog pick up an ad launch story? Simple. Because the ads feature nude models.
Yesterday, Bluefly launched a new ad campaign touting Bluefly's ability to eradicate that feeling of nakedness when not fashionably dressed. Or something like that. Thankfully, these nude models are far more attractive than your average nudist colony resident but that would be insensitive and uncaring to say so we're not going to.
Anyway, Bluefly President and CEO Melissa Payner tells us, "This campaign is not about nudity - it's about feeling naked, which is very different. These days more than ever, what you wear is inextricably linked to who you are. Without the 'right' clothes we experience an identity crisis. So our tagline 'That's Why I Bluefly' is the perfect antidote for this condition." OK. See the second ad here.
While Joe Jaffe is all excited about having been present yesterday during Coke's Experiment #214 at which the famed EepyBird did their Diet Coke/Mentos thing, we're gleefully snickering at the mammoth company's 180 on the whole thing from its "craziness with Mentos doesn't fit our brand personality" stance to its eight-months-too-late embrace of the stunt. We'd be as excited as Joe too if we were there witnessing the event but we can't forget that Coke is doing this because their ass was taunted and dragged into it. I'd be curious if the word Mentos was even allowed to be mentioned at the event. Joe makes no mention of it in his review of the event.
Mentos Loves Diet Coke. Coke Could Care Less
Mentos to Launch Geyser Video Contest
Coke Copies Mentos, Launches Own Video Contest
Coke Wakes Up, Smells Social Media
To promote its Donovan homes, Cressey Development Group launches Donovan Life, a well-produced but rather poorly-acted lifestyle series "about young urban professionals full of energy and ambition who are looking for a comfortable environment to enjoy the best the city has to offer," explains director Roger Evan Larry. The films are produced by his film and TV production company, Relevision.
The idea's a good strategy for getting people thinking inside the space. Who wouldn't want to own the apartments inhabited by the cast members of Friends?
Unfortunately this isn't Friends, or Felicity, or Will and Grace, or Sex and the City or anything else it's shooting for. But the series is shooting for pilot status, so maybe that will change and another ditsy but happy-go-lucky city ingenue will have her moment in the spotlight. Should the producers succeed in this noble quest, it'll be an awesome first for real estate marketing.
Check out an episode of Donovan Life here.
It's become part of the 20-something cliche to leave college and see the world. That's why we think the STA Travel 193 campaign by Night Agency is doing so well. Upon the contest's end a winner will be selected to become a "world traveler" over a two-person trip to four countries.
The campaign features a little Flash globe with clickable videos where you can watch people talk about their experiences in a given country. It's a little like being back in college again, watching those EAP kids give speeches about how their lives have changed forever post beer-chug in Munich.
With next to no media money spent this invitation has garnered over 6000 leads for STA in its first week. Now how can we possibly have an immigration problem when everybody's just raring to leave?
In step with the photo booth motif, Danish agency We Love People (what a friendly name!) has created what it calls a Remix Nature installation for its client Ecco Shoes. The installation contains three sets of three TV screens. One for the head, One for the body. One for the feet. When people walk into the container their picture is taken and the person can "remix" their images for each of the three body segments with those of others in the booth.
The booth supports the footwear makers 2nd nature shoe line and will be placed in Copenhagen, London and Stockholm during Fashion Week and then in Singapore afterwards. The campaign will culminate with a Remix Nature event at which international DJs will perform using images collected from the booth. Check out more images of the installation here.
More and more, the advertising business is becoming commoditized with services that make it ever easier for advertisers to circumvent the infrastructure that the industry has built over the last 100 years. Every year, another do-it-yourself service crops up offering companies tools to create their own advertising without the need for an agency. Certainly, these services will not replace ad agencies but they may take a dent out of their revenue stream.
Omnicom Group is hoping to stem any potential loss to this new ad-o-matic approach and launched their on such service through on of its agencies, Zimmerman, called Pick-n-Click which provides automotive advertisers 150,000 components to choose from when crafting an ad. car dealer franchise AutoNation has signed on and is using Pick-n-Click for its 331 car dealers.
The practice of "marrying up" is as old as time and remains pretty common. When you're Anna Nicole Smith, marrying up isn't just an act; it's a full-blown profession.
Yesterday 39-year-old Anna Nicole Smith collapsed at the Seminole Hard Rock Hotel and Casino in Hollywood, FL and was pronounced dead some time later. This is just months shy of the death of her oldest son and smack in the middle of a series of mysteries, including the paternity of her newborn daughter, the ongoing inheritance lawsuit over her ex-husband's fortune, and some sort of trouble with TRIMSPA.
The former Playboy bunny first garnered attention when at 26 she married 89-year-old Texas oil billionaire J. Howard Marshall. Later she experienced a brief running spotlight with The Anna Nicole Show, a reality program showcasing a wider version of the ex-stripper. She most recently fed the tabloid tikis with her controversial marriage to her lawyer and significant weight loss following the TRIMSPA campaign.
For someone so often laughed at and belittled the woman knew how to self-promote and play up her crowd. It's not every girl that can go from stripper to marketing powerhouse - that takes some brains. For that we salute you, Anna Nicole.
If lust doesn't do the job for you this Valentine's day, Swatch suggests voodoo. And if the voodoo fails, at least the apple of your eye will have a neat new watch and a weird-looking stuffed toy.
Swatch is running a neat little Valentine's Day campaign with love voodoo master Eddy G Lazaro. In this video he shows you how voodoo love Swatch watches are made. It's not nearly as action-packed as it sounds and there are no shrunken heads, but he does do that neat eyes-rolling-back trick. And each voodoo love Swatch comes with a bonafide voodoo doll.
What can beat that? We're at a total loss. This is just a notch better than smacking your partner on the back of the head and dragging her by the hair into your cave.
Responding to this British domestic violence campaign, Alt-Buzz decided to show us how the French do it.
Released by Young and Rubicam for La Federation Nationale Solidarite Femmes a few months ago, this ad demonstrates that when you beat your spouse, you teach violence to your children. The ending came as a surprise even to us. We've kicked cans, other peoples' glasses and the occasional pigeon but we've never kicked our moms.